Careers

About Tourism Toronto

Tourism Toronto is an industry association of more than 1,000 partners established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers around the globe. Tourism Toronto, also known as Regional Tourism Organization 5, operates in partnership with the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport, in leading the world to Toronto – Canada’s Downtown- and growing the visitor economy.

Open Positions

Content + Social Lead

Reporting to: Director, Brand Content

Nature and Scope:

Tourism Toronto is the official destination marketing organization for the region, “Canada’s Downtown” – encompassing Toronto, Mississauga and Brampton.

Brand Content is a dynamic creative communications team of expert storytellers that thrives in a fast-paced environment built upon strategic thinking and collaboration. We are fortunate to work for one of the most exciting destination brands in the world and an organization that is focused on leading the world to Toronto – Canada’s Downtown – Growing the Visitor Economy.

Primary Objective:

To lead the development and implementation of a content plan that includes content creation and managing content distribution across websites, social profiles, SEM, publications and ECRM. Champion brand priorities and positioning across all branded properties. Lead the development and maintenance of Tourism Toronto’s editorial calendar and manage the creation and gathering of content to support the calendar and priorities and enable the distribution of content across owned, partner and paid channels. Manage content/search/social team, optimizing outputs and delivering on team objectives. And, leverage analytics to develop actionable reports and insights in support of organizational priorities. This includes:

Content

  • Establish editorial priorities, in consultation with the Director and other business leads. Create and actively manage editorial calendar to align with business objectives, seasonal trends and key volume drivers
  • Develop best-in-class content to fulfill those priorities through a combination of original writing and partnering with internal teams, external creators and agency partners
  • Leverage customer and SEO/SEM insights during the content creation process.
  • Ensure all content is on-brand and optimized for search, accessibility and social sharing where appropriate
  • Manage timelines for weekly and monthly creative updates to the website, in collaboration with Website Specialist
  • Support marketing campaigns, sales initiatives and media relations by providing curated and accurate content packages including rosters of events and destination news to support strategic stories
  • Manage the development of Tourism Toronto’s annual publications (Toronto Magazine and Toronto Visitor Guide), partnering with external agency
  • Manage monthly consumer e-newsletter including: agency management, content development, testing, and deployment
  • Leverage opportunity and manage distribution of content across major platforms (‘driving content to the customer vs. drive to web’), like Google and Trip Advisor

Search + Social

  • Oversee Tourism Toronto’s paid search marketing program, with agency support
  • Champion alignment of social channels – paid and owned – maximizing results and delivering on brand
  • Manage social team to deliver on editorial priorities and business objectives across Tourism Toronto’s social program
  • Ideate content for incremental programs, including co-branded and influencer collaborations.
  • Lead social team in the creation of actionable reports in support of organization objectives.

Team Leadership

  • Work with Director, Brand Content, in the development of content and social strategy
  • Manage content & social team, including three direct reports (Social Media Manager, Social Community Specialist and Brand Coordinator)
  • Spark creativity among team members and assist with optimization of workflow.
  • Manage contracted agencies and suppliers as required
  • Develop and meet KPI objectives that align with departmental objectives
  • Monitor website content and user interaction and trouble shoot or escalate as necessary.

Qualifications:

  • 5+ years of marketing/content experience
  • Degree/diploma in marketing, communications or journalism
  • Demonstrated experience and a passion for all things content and social
  • Solid knowledge and appreciation for all things Toronto
  • Demonstrated experience with web and social monitoring tools
  • Superior writing and editing skills with an ability to convey a compelling story
  • Strong interpersonal and written communication skills, sound judgment
  • Highly organized with proven project management capabilities to smoothly meet tight deadlines in a high volume, fast paced environment
  • ighly organized with proven project management capabilities to smoothly meet tight deadlines in a high volume, fast paced environment.
  • A good awareness of digital media and evolving online platforms
  • Supervisory experience is an asset

Tourism Toronto looks for candidates who are:

  • Passionate about Toronto and inspires passion in others
  • Own it: Demonstrates thought leadership.
  • Bold and Creative
  • Collaborative: Contributes to and shares best practices and helps drive innovation.
  • Invested in Learning, Coaching and Growing

How to Apply:

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Content + Social Lead.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Brand Content Coordinator

Reporting to: Content + Social Lead

Nature and Scope:

Tourism Toronto is the official destination marketing organization for the region, “Canada’s Downtown” – encompassing Toronto, Mississauga and Brampton.

Brand Content is a dynamic creative communications team of expert storytellers that thrives in a fast-paced environment built upon strategic thinking and collaboration. We are fortunate to work for one of the most exciting destination brands in the world and an organization that is focused on leading the world to Toronto – Canada’s Downtown – Growing the Visitor Economy.

Primary Objective:

To support the Brand team in its delivery of content initiatives that are aimed at raising awareness of Toronto as a must see destination and driving incremental overnight business to Toronto. This includes:

  • Execute routine website updates (using WordPress) and ad-hoc website projects
  • Research and gather assets to support content development for websites, publications, social channels and other brand assets
  • Source and deliver assets for incoming events in support of attendance-building efforts
  • Maintain content inventory for use across all business lines (leveraging TT’s digital asset management system)
  • Manage member participation in the hotel and attraction web-referral system, in coordination with service provider.
  • Manage the online events calendar including, sourcing and maintaining current and accurate member information
  • Support the intake, tagging and cataloguing of digital assets
  • Coordinate with suppliers to support creative production needs (ex. photo shoot location access, printing services)
  • Script and record brand messaging for telephone on-hold service
  • Administrative budget support including preparation of Purchase Orders, managing flow of invoices and reconciliation of POs and Expenses
  • Compile data, source screen captures and other content and materials for presentations, reports and proposals
  • Support Tourism Toronto member communication for the department. Demonstrating department value to members through membership communication channels (website, CVBTV and industry communications)
  • Perform a variety of administrative tasks including mailing/shipping/couriering, order office supplies, promotional gifts, collateral material, etc.

Qualifications:

  • Degree/diploma in marketing, communications, journalism or copy writing
  • Solid knowledge and appreciation for all things Toronto
  • Strong writing and editing skills with an ability to convey a compelling story
  • Strong interpersonal and written communication skills

Tourism Toronto looks for candidates who are:

  • Passionate about Toronto and inspires passion in others
  • Own it: Demonstrates thought leadership.
  • Bold and Creative
  • Collaborative: Contributes to and shares best practices and helps drive innovation.
  • Invested in Learning, Coaching and Growing

How to Apply:

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Content + Social Lead.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.