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TOURISM NOW
TOURISM NOWSEPTEMBER 29, 2010

Photo: Nuit Blanche 2009 courtesy www.torontowide.com


IN THIS ISSUE - HIGHLIGHTS

  • On the cover of the Boston Globe
  • Marketing agency RFP
  • BlackBook magazine enjoys TIFF
  • Bills game presents selling opportunity
  • Cultural tourism symposium focuses on intercultural dialogue

TOURISM SNAPSHOT
The world's major emerging economic markets are also top growth markets for tourism to Toronto, Ontario and Canada. New figures from Statistics Canada show that arrivals from China, India and Brazil to Ontario through July of this year are all at least 20 per cent greater than they were at the same point last year. These data include all travellers, some of whom may not be tourists, but it is a strong indication of the power and potential of these major growth markets.

Arrivals to Ontario – January through July

Tourism Toronto's Visitor Survey

Source: Statistics Canada


HIGHLIGHTS
Boston Globe sets sights on Toronto
Toronto was gleaming out from the front cover of the Boston Globe Sunday Magazine on September 12, as the city was singled out for a "great long weekend" in a feature story titled "Gleaming additions take center stage." Appearing in the Boston Sunday Globe, the magazine has a circulation of nearly 400,000.

Boston Globe Sunday Magazine

Marketing Request for Proposal
Tourism Toronto is beginning a search process for a marketing agency. If you wish to be considered or know of an organization that would, please contact advertising@torcvb.com for details.

Meeting planners experience Toronto
From September 16-19, six members of Experient's Sourcing Department visited Toronto on an intensive educational trip. Experient is an organization that books numerous meetings each year on behalf of associations and corporations. Expanding our relationship with them is an important part of our tactical plan moving into 2011 along with providing opportunities for them to experience Toronto first-hand and meet our members.

In-flight exposure
Toronto is the feature of a glamorous cover story in enRoute magazine’s September issue. TT's Media Relations team hosted a writer from Air Canada's in-flight magazine which reaches more than a million readers in print and online and is a showcase for the best of what Canada has to offer the world. Air Canada carries more than 33 million business travellers and affluent consumers annually.

The charming outskirts of the city were the focus of an article in the September issue of TACA's in-flight magazine, Explore. As a result of a Media Relations-hosted visit to Toronto, the writer explored Port Credit, Unionville and more for the in-flight magazine. Explore reaches TACA passengers in 22 countries in North, Central, South America and the Caribbean.

More glitz and glamour
As a result of a visit to Toronto in September 2009 on a TT press tour, New York Resident ran "Resident Traveler: Glamour, Glitz, Toronto!" in its September 2010 issue. The article highlights unique accommodations, neighbourhoods and festivals such as Nuit Blanche to a readership of 165,000.

Reaching the summit
September 23-25 saw Toronto host the third PCMA International Summit, a gathering of international event planners and select non-North American vendors brought together to address the unique challenges of planning global events in today's ever changing socio-economic climate. Positioning our community members as thought leaders in this area is an important facet of our strategy to be identified as consultative partners to the meetings industry.

Discerning Argentineans learn more about Toronto
As a result of a recent press tour hosted by TT, Toronto was featured in Expressions, the American Express Platinum and Centurion Cardholders magazine of Argentina. This bi-monthly magazine is geared to the lifestyle of Argentinean platinum card members and reaches approximately 62,000 upscale cardholders monthly.

Ambito Financiero, the major daily business newspaper of Argentina, was also recently in Toronto on a press tour. In its Friday travel supplement the newspaper, which has a circulation of 70,000 upper-income readers daily, published a story on Toronto.

Kicking it off with clients
On September 13, TT hosted 42 association clients at the premier NFL Monday night football game of the 2011 season when the Washington Redskins played the Dallas Cowboys at FedEx Field in Landover, Maryland. These important clients represented business in all stages of the sales cycle. TT's signature in-market events continue to provide remarkable access to high-value clients for Tourism Toronto and our members and serve as an integral part of our sales strategy.

A little BlackBook
A series of "Dispatches from Toronto" resulted when TT's Media Relations team hosted BlackBook during TIFF. BlackBook magazine and guides appeal to readers seeking insider information about restaurants, nightlife, travel, fashion and pop culture. Read about Toronto as a film location, the Canadian Film Centre, celebrities, and more.

BlackBook also interviewed the co-founder of the new Thompson Toronto.

WHAT'S NEXT
Intercultural Dialogue in Tourism
Centennial College's Culture and Heritage Institute's fourth annual symposium takes place Oct 5 & 6 and this year features speakers and panels on such timely Toronto topics as the 2015 Pan/Parapan American Games opportunity, geomapping and geotourism, and emerging markets China and India. The full agenda and registration information is here.

Da Bills vs. Da Bears
TT is hosting 10-15 high-value clients for a sporting view of the city. For three days clients will be shown the business side of Toronto plus Maple Leaf Hockey and NFL football when the Buffalo Bills play the Chicago Bears on Sunday, November 7.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Sep 28-Oct 12 Society of Manufacturing Engineers 2,500
Sep 30-Oct 8 American Society of Plastic Surgeons 5,000
Oct 1-8 International Council of Shopping Centres 2,500
Oct 6-9 Latin American Studies Association 4,000
Oct 15-19 American Society for Bone & Mineral Research 5,000
Oct 20-24 Ellison Travel & Tour - Toronto DramaFest 2010 1,000
Oct 21-23 Ontario Physical & Health Education Association 1,000
Nov 6-13 Ontario Nurses Association 1,000


PEOPLE & PLACES
On October 1, the Sony Centre for the Performing Arts will unveil its new renovation as part of its 50th Anniversary Season. The restoration of architect Peter Dickinson's original O'Keefe Centre, which opened on October 1, 1960, has been underway since June 2008. Phase Two of the Centre's three-part renovation begins in 2011 with the construction of the new permanent backstage facilities and the "L Tower," a 57-story residential tower designed by Daniel Libeskind. Upon completion of the tower, the final phase of the renovations gets underway, encompassing the external cityscape design and a new public plaza.

Correction - In the last issue of Tourism Now we ran an item about the Allstream Centre having been recently recognized with the Environmental Stewardship Certificate by Direct Energy Business and erroneously reported its Green Energy use. In fact, the centre has been powered with 100 per cent Green Energy since its opening in 2009. We apologize for our error.

MEMBER FOCUS
Welcome Tourism Toronto's Newest Members

Accommodations
Hôtel Le Germain Maple Leaf Square

Attractions
Beaux-Arts Brampton
Rose Theatre Brampton

Meeting Services
Chic & Swell
Cole Event Management
Right Sleeve Marketing Inc.

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Sep 30-Oct 3
Global Cabaret Festival
Young Centre - Distillery District

Oct 1-9
Sony Centre grand reopening / Cirque Eloize
Sony Centre

Oct 2
Nuit Blanche
Various locations

Oct 2 & 3
World Animal Day
Toronto Zoo

Oct 2-Jan 2011
El Anatsui - When I Last Wrote to You About Africa
Royal Ontario Museum

Oct 9 & 10
Chopin on Period Piano
Tafelmusik

Oct 10 & 11
Thanksgiving Dinner
Black Creek Pioneer Village

Starts Oct 12
Priscilla Queen of the Desert
Princess of Wales Theatre

Oct 15
Howie Mandel
Rose Theatre

Oct 19
Avishai Cohen
Isabel Bader Theatre

Oct 20-30
International Festival of Authors
Harbourfront

Oct 23
Toronto International Flamenco Festival
Queen Elizabeth Theatre

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"But this isn't about high-art snobbery. Nuit Blanche is an energetic nocturnal party when art galleries and museums open to the public and off-the-beaten-path and mundane spaces become works of contemporary art."

— from lowfares.com
MEMBER
TOOLKIT
EVENT CALENDAR

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TOURISM TORONTO 2010 BUSINESS PLAN

TOURISM TORONTO 2009 ANNUAL REPORT

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TORONTO
INSIDER
Did you know? Coulrophobia is the fear of clowns. Find out why at exhibit C8 during Nuit Blanche.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.