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TOURISM NOW
TOURISM NOWSEPTEMBER 15, 2010

Photo: Neighbourhood images courtesy of Ontario Tourism, Gerrard India Bazaar, www.torontowide.com


IN THIS ISSUE - HIGHLIGHTS

  • Toronto wins significant sporting event
  • Toronto #1 for student travel
  • Media descend during TIFF

TOURISM SNAPSHOT
Visitors to Toronto continue to enjoy a wide range of the many exciting neighbourhoods found within the city. According to responses to the Tourism Toronto Visitor Survey, gathered primarily in Pearson International Airport, the top ten most frequently visited areas were led by Yonge/Dundas, the Waterfront and Chinatown.
Top areas for visitors to Toronto
 
Area %
Yonge/Dundas 38.7
Waterfront 26.9
Chinatown 16.3
Queen West 15.1
Yorkville 14.2
Entertainment District 13.0
Mississauga 10.9
U of T Area 10.6
St. Lawrence/Old Town 8.9
Kensington Market 8.3
 


HIGHLIGHTS
Toronto to host Summer Games
On August 10, the City of Toronto was awarded the 2012 Ontario Summer Games. The City, Toronto Sports Council and Tourism Toronto teamed up to prepare the winning bid. This significant win represents nearly 13,000 total hotel room nights and provides an ideal opportunity for Toronto's sport community to host a multi-sport event prior to the Toronto 2015 Pan/Parapan Am Games.

Toronto is #1 student travel destination
TT's International Leisure Trade sales team recently attended the 2010 Annual SYTA (Student and Youth Travel Association) Convention in Sacramento, CA along with 17 member companies who are invested in student travel. Toronto was voted the number one Student Travel Destination in Canada by members of SYTA and one of the top five Student Destinations in North America. The team's marketing message for 2010 of "no passports needed" for U.S. students was highlighted throughout the convention to raise awareness of the ease of entry to Canada for student educational travel. There were approximately 125 SYTA tour companies in attendance at this year's convention who showed renewed interest in Toronto for 2011 and beyond and several leads and member referrals were generated at the convention.

North and South American media take in TIFF
Adding to the excitement of TIFF, TT's Media Relations team brought in nine top writers from the U.S., Canadian and Latin American markets from September 9-13 to cover the destination's film, fashion and entertainment scene. Publications include American Express magazine (Brazil), Washington Flyer magazine (D.C.), Nylon magazine (U.S.), JourneyPod.com (U.S.), The Boulevard magazine (NYC), Reforma and El Universal newspapers (Mexico) and freelancers who contribute to AOL Travel/Sherman's Travel/Lonely Planet (U.S.) and Readers Digest/SpaFax publications (Canada).

In addition, 13 journalists from India, eight from Germany and others from Europe and Asia are here experiencing the festival.

Two results of TT's work with media focus on TIFF - AOL Travel and National Geographic Traveler - and we'll be sure to share more as coverage rolls in.

Ottawa sports sales mission
TT's Sport sales team was in Ottawa Sep 8-9 conducting sales calls, networking and acting as a sponsor of the Betty Tweedy Golf Classic which is host to over 125 key sport decision makers and sport industry colleagues.

Mexico drinks in the Niagara wine region
Mexico-based Reforma newspaper thoroughly examined the Niagara wine region in a four-page spread complete with gorgeous photos. TT's Media Relations team worked with members in the Niagara region to ensure an exceptional experience for the journalists.

Brazilians love to shop
In line with our ongoing efforts to drive sales and raise awareness about Toronto in our "key city" of Sao Paulo, Brazil, TT's International Leisure Trade sales team and members recently hosted 15 sales agents and senior managers of some of Brazil's largest tour companies during a product education/familiarization program. The theme for the client fam was "retail therapy" and Toronto was profiled as one of North America's great shopping destinations. As our Brazilian research indicates, shopping is a primary activity for visitors from this market and feedback from clients who joined the fam indicates a strong potential for the development of new Toronto shopping programs for 2011.

WHAT'S NEXT
Sport organization event of the year
The Tourism Toronto Sport sales team along with 18 members will be hosting the 4th annual tradeshow at the Sport Alliance of Ontario building on September 21. This is the event of the year for Provincial Sport Organizations (PSOs) and has sold out every year. We are expecting between 60-100 people to attend representing approximately 25 different PSOs.

Talking up Toronto in Paris
As part of TT's efforts to target the visitor market in Paris, the International Leisure Trade sales team will be participating in a CTC-sponsored showcase to be held in Paris, November 15, 2010. During this tradeshow, suppliers will have the opportunity to meet with French travel trade specializing in the North American market, as well as consumer media clients. For more information on the Forum des Amériques à Parisle or to register, please send an e-mail to: forumdesameriquesexposants@osad-rp.com or contact Brian Graziano at graziano@torcvb.com if you would like some further insight.

International meeting planners come to town
The PCMA International Summit is in its third year and brings together approximately 80 international meeting planners and non-North American industry suppliers to discuss the trends that will shape the future of the international meetings market. TT will be front and centre at this unique event from September 23-25.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Sep 15-24 Communications, Energy & Paperworkers Union of Canada 3,000
Sep 23-27 Century 21 Real Estate Canada 1,000
Sep 25-30 Deloitte 1,000
Sep 28-Oct 12 Society of Manufacturing Engineers 2,500
Sep 30-Oct 8 American Society of Plastic Surgeons 5,000
Oct 1-8 International Council of Shopping Centres 2,500
Oct 15-19 American Society for Bone & Mineral Research 5,000
Oct 20-24 Ellison Travel & Tour - Toronto DramaFest 2010 1,000
Oct 21-23 Ontario Physical & Health Education Association 1,000


PEOPLE & PLACES
The Allstream Centre at Exhibition Place was recently awarded the Environmental Stewardship Certificate by Direct Energy Business for its outstanding commitment to green power. Since its opening in 2009, Allstream Centre has been powered with 10 per cent Green Energy through the purchase of renewable energy attributes and is the first conference centre in Canada targeting LEED Silver Certification. Congratulations to Allstream for making Toronto greener and more appealing to conscientious meeting planners!

CONCIERGE DESK

This month's hidden gem from Les Clef's d'Or is by:
Monika Grossenbacher
Concierge
Renaissance Toronto Downtown Hotel
Apprentice Member, Les Clefs d'Or Canada

Hidden Gem - Elgin and Wintergarden Theatre Centre
One of Toronto's most gorgeous hidden gems is actually 'hidden' in plain sight, in the bustling city centre, right next to one of its busiest intersections and shopping areas.

From the outside, it looks much like any theatre but in reality the Elgin and Wintergarden is one of the most unique in the world. Designated a national historic site in 1982, it is the very last Edwardian 'double-decker' stacked theatre facility still operating today. Built in 1913 as the jewel in the crown of Loews' vaudeville theatres, it originally attracted some of the world's top theatrical talent.

The downstairs Elgin theatre seats 1,500 and is sumptuously decorated with royal boxes and gilded plaster. The smaller Wintergarden theatre upstairs was built to resemble a forest, a feat accomplished by no less than thousands of beech boughs hanging from the roof, making theatre goers feel as though they've stepped into a fairy tale!

In 1928 the decline of vaudeville productions forced the Wintergarden theatre to close, leaving behind the world's largest surviving collection of vaudeville props and scenery. Meanwhile, the beautiful Elgin theatre was converted into a cinema that aired mostly B-movies and soft-core pornography.

In 1981, the Ontario Heritage Foundation bought the structure and in 1987 it was closed for a two-year restoration period in order to return these theatres to their former glory. The largest project of its kind in Canada, the delicate restoration included using bread dough (1,500 pounds of flour) to clean 20,000 square feet of hand-painted walls in the Winter Garden!

Since then, the theatres have been home to numerous musicals including Cats, The Who's Tommy and Napoleon. In addition, every September, the centre attracts the eyes of the world once again by hosting Hollywood A-listers for numerous Toronto International Film Festival gala premieres and screenings.

Public tours of the theatre complex are available twice a week: Thursdays at 5 p.m. and Saturdays at 11 a.m. Tour duration varies from one hour to ninety minutes. No reservations are required. Cost is $10 for adults and $8 for seniors and students.

Elgin and Wintergarden Theatre Centre
189 Yonge Street
416-314-2901
Box office hours: Tues. to Sat. 11 a.m. to 5 p.m.


MEMBER FOCUS
Is it time to update your listing?
With a change in season we thought it would be a good time for a reminder to review your listing and account details and make sure it's up-to-date. Please use your password access and feel free to add a logo and photo, too. If you've forgotten your password, please contact your Member Care representative.

Welcome Tourism Toronto's Newest Members

Attractions
Brampton Downtown Development Corporation

Restaurants & Nightlife
Bellini's Ristorante
La Pergola Ristorante

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Sep 1-Jan 2011
Julian Schnabel: Art and Film
AGO

Sep 9-19
Toronto International Film Festival
Various locations

Sep 17-19
Gladstone Queen Street West Art Fair
Gladstone Hotel

Sep 19
Cabbagetown Tour of Homes
Cabbagetown

Sep 22 & 23
Manteca
Glenn Gould Studio

Sep 23
Opening Night - Mahler Resurrection Symphony
Toronto Symphony Orchestra

Sep 23-25
IIDEX/Neocon Canada
Direct Energy Centre

Sep 24-26
Bridal Show
Metro Toronto Convention Centre

Sep 25
Shaun Majumder
Living Arts Centre

Sep 26
Scotiabank Toronto Waterfront Marathon
Nathan Phillips Square finish line

Sep 26
The Word on the Street
Queen's Park

Oct 2
Nuit Blanche
Various locations

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"Above all, the soul of Toronto lies in its neighbourhoods."

— GQ Magazine
MEMBER
TOOLKIT
EVENT CALENDAR

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TORONTO
INSIDER
Did you know? The City of Toronto lists 140 different neighbourhoods in Toronto.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.