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TOURISM NOW
TOURISM NOWOCTOBER 27, 2010

Photo: Company in the North American premiere production of Priscilla Queen of the Desert the Musical - Photo credit: Joan Marcus


IN THIS ISSUE - HIGHLIGHTS

  • Vote for best Toronto testimonial
  • Toronto reaches Indian eyes
  • Musical theatre takes centre stage
  • Culinary tourism conference
Tourism Toronto Holiday Celebration

THE holiday event
"But it's only October!" you say. We know. But we also know you're busy, in-demand people and we want to see you at the biggest event of the holiday season. So don't just mark your calendar, register here, now. This year's beneficiary of your generous contribution of $5.00 is the Fort York Food Bank, an organization that helps the community year-round, but serves an even greater need at holiday time. To say thank you for your contribution, a complimentary drink ticket will be provided.

All of us at Tourism Toronto look forward to seeing you and 600 of your industry colleagues at the Metro Toronto Convention Centre on December 13!
TOURISM SNAPSHOT
The Tourism Toronto Visitor Survey has found that visitors to Toronto rate the city very highly on several key characteristics. The survey is completed by visitors at the airport following their visits to Toronto, and the ratings are based on a ten-point scale in which 1=strongly disagree and 10=strongly agree. These findings illustrate the very positive opinions of Toronto people have after visiting the city, and show why 47 per cent say they will return for a pleasure trip within two years.
Perceptions of Toronto
 
Has great nightlife 8.5
Has fun events and festivals 8.4
Is trendy or "cool" 8.3
Is rich with cultural life 8.2
Has quality accommodation 8.1
Is a great city for eating out 8.1
Has great museums and art galleries 7.9
 
Source: Tourism Toronto Visitor Survey (January - June 2010)


HIGHLIGHTS
Lonely Planet recommends a trendy day in Toronto
As a result of Tourism Toronto's Media Relations recent Film, Fashion, & Entertainment press tour, LonelyPlanet.com explored the art and design scene of West Queen West. The site receives over 900,000 unique visitors per month.

Toronto looked good on us
TT's "Toronto Looks Good on You" campaign used the power of social media to reach target customers through residents' and visitors' own personal networks. Out of over 1,000 testimonials recorded over the past six months at select festivals and events, the field has been narrowed down to 20 videos. The one that gets the most votes will win a weekend in Toronto in 2011 and voters will be entered into a draw for an iPad! Check out the 20 best videos on the contest's Facebook page and vote for your favourite.

Growing the Japanese market
Tourism Toronto Holiday Celebration
In partnership with the CTC Japan office, Air Canada, Tokyo-based tour operator/partner HIS, Ontario Tourism and the Niagara Parks Commission, TT has launched a marketing campaign in Japan that runs until November 30. Using online, print, public transit and social media channels, the campaign targets mainly young women travellers and emphasizes Toronto's entertainment options, neighbourhoods, dining, shopping and sightseeing during the fall/winter season in the city. Toronto bookings can be made directly through HIS and you can view the campaign site here.

U.K. luxury trade takes notice
TT's Media Relations team hosted Travel Trade Group Luxury as part of an Ontario trip and the resulting article includes Toronto's cultural and building boom as well as the nearby wine region. The print and online magazine features reviews of products and services for the luxury leisure travel, business travel and meetings and events industry and has a circulation of 12,000.

MICE nibble at Toronto
TT's Media Relations team worked with two prominent meeting industry publications on major features on Toronto. The Dubai-based Middle East MICE & Events Magazine published a five-page article that covers the area's meetings and convention facilities and attractions. Geared to industry professionals, the quarterly magazine has a circulation of 33,000.

Italy-based Master Meeting Magazine ran a seven–page feature: "Toronto modern vibrations" that highlights a range of the area's charms as well as meeting facilities. The item has an advertising equivalency of over $35,000.

Film, art draw Indian media
The results of TT-hosted press tours with prominent Indian publications are starting to amass. TIFF was a major draw that garnered a dozen articles in mainstream and entertainment-focused publications with massive readerships. Included are the Hindustan Times (circulation 1.3 million), Times of India (1.1 million), DNA (326,825), Mail Today (199,645) and OK! (90,000). Among on-line publications were Deccan Chronicle (1.9 million monthly visits), NDTV (18 million), DNA India (4 million) and Yahoo India (1.4 billion).

Indian Express, a Canada-based weekly newspaper that targets the South Asian community in Canada and South Asian Focus, a Brampton-based weekly newspaper both ran an article on the upcoming AGO exhibition, Maharaja: The Splendour of India's Royal Courts.

Halloweek draws press
As a result of a press trip hosted by TT during last year's Halloweek, Toronto is featured in this month's Manner Magazine. The item is a condensed version of a five-page article that appeared in July in Spartacus Traveler. Based in Berlin, Manner Magazine is a monthly publication and leader in the German gay market with a circulation of 25,000.

WHAT'S NEXT
Musical productions a cornerstone of Toronto's entertainment offering
DanCap recently announced its 2011 subscription series and since South Pacific couldn't wash Toronto right out of its hair, it's returning in February! Another highlight of the season is Come Fly Away which is directed and choreographed by Tony award-winning Twyla Tharp and features the music of Ol' Blue Eyes.

Mirvish Productions put a fabulous foot forward with Priscilla Queen of the Desert opening in October. Then the much-celebrated Billy Elliott opens in January 2011. Check out all things Mirvish here.

With the re-opening of the Sony Centre, Canada's largest soft-seat theatre hit the ground flying with Cirque Eloize. Starting November 4 the Merchants of Bollywood take over, then Dr. Suess' How the Grinch Stole Christmas sneaks into town from December 17-January 2, 2011.

The holidays wouldn't be complete without a big dose of silliness from Ross Petty and crew. This year Beauty and the Beast gets the Fractured Fairy Tale treatment from November 25-January 2, 2011 at the Elgin Theatre.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Oct 28-31 Toronto Intl Antiquarian Book Fair 4,500
Nov 6-13 Ontario Nurses Association 1,000
Nov 9-13 University of Toronto - CIS Men's Soccer 1,000
Nov 9-14 Canadian Chiropractic Convention 1,200
Nov 10-15 Ontario Non-Profit Housing Association 1,500
Nov 22-25 The TDL Group Corp. Fall Regional Meeting 1,200
Nov 28-Dec 6 BMO Skate Canada Eastern/Western Challenge 2,000


INDUSTRY EVENTS
Foodie tourism
Learn how to capitalize on the public's insatiable appetite for culinary tourism with this one-day conference on November 1. Now in its third year, the Ontario Culinary Tourism Alliance's Summit is an innovative conference for businesses, regions and individuals. Field trips and a post-summit party are part of the fun and learning process. Check here for details and registration.

MEMBER FOCUS
Update your contact information
Keeping your member record up-to-date helps keep your membership in good standing and allows us to stay in touch with you and your staff about events, opportunities and association business. You can log in to the database by clicking on member login on the left sidebar on this page. Enter your user name and password and edit the information and don't forget to hit save. If you've forgotten your password contact the Member Care department at membercare@torcvb.com.

Welcome Tourism Toronto's Newest Members

Accommodations
Trump International Hotel & Tower Toronto®

Attractions
Brampton Thursday Night Concert Series


Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  To Jan 2011
Priscilla Queen of the Desert
Princess of Wales Theatre

To Oct 30
The Andersen Project
Bluma Appel Theatre

To Oct 31
Halloween on Church Street
Church-Wellesley Village

Oct 28-Nov 1
Art Toronto 2010
Metro Toronto Convention Centre

Oct 28
Dane Cook
Air Canada Centre

Oct 30 & 31
Boo at the Zoo
Toronto Zoo

Nov 4
Dracula: A Love Story
Casa Loma

Nov 6-7
Day of the Dead Festival
Harbourfront Centre

Nov 6
Robbie Lane & the Disciples
Old Mill Inn

Nov 11
John McLaughlin & 4th Dimension
Koerner Hall

Nov 11-20
Cinderella - National Ballet
Four Seasons Centre

Nov 20-Apr 3, 2011
Maharaja: The Splendour of India's Royal Courts
Art Gallery of Ontario

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"Toronto is a great theatre city."

— Sir Andrew Lloyd Webber in this video with Ben Elton
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TOOLKIT
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TORONTO
INSIDER
Did you know? Toronto is the third largest theatre production centre in the English-speaking world with over 200 professional theatre and dance companies putting on 10,000 live performances annually in some 90 venues. Source: Toronto, The Unknown City
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.