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TOURISM NOW
TOURISM NOWOCTOBER 7, 2009

Photo: The Terrence Donnelly Centre for Cellular and Biomolecular Research, University of Toronto - Tom Arban; MaRS Discovery District - C. Spicoluk; Leslie L. Dan Pharmacy Building, University of Toronto Tom Arban


IN THIS ISSUE - HIGHLIGHTS

  • TT wins three OTMP awards
  • GoMedia marketplace
  • Lufthansa Magazine coverage
  • City of Toronto's Small Business Forum
  • 2010 Business Activities Calendar now available

TOURISM SNAPSHOT
The hospitality sector is a major contributor to the economy of Toronto. Visitors to Toronto spend over $4.5 billion here each year and the industry is the fifth-leading employer among all sectors. The table below shows the top 13 sectors by employment in Toronto.
 
Industry Employment
Industry Jobs in Toronto
Professional, Scientific and Technical Services 151,770
Health Care and Social Assistance 130,730
Finance and Insurance 117,420
Educational Services 91,410
Accommodation and Food Services 85,390
Construction 73,340
Administrative and Support, Waste Management and Remediation Services 69,820
Other Services (except Public Administration) 61,310
Information and Cultural Industries 55,230
Wholesale Trade 49,840
Public Administration 48,900
Real Estate and Rental and Leasing 30,220
Arts, Entertainment and Recreation 28,490
 
Source: City of Toronto, Economic Development, Culture and Tourism


HIGHLIGHTS
Tourism Toronto Basks in Awards Glow
Not one, not two, but THREE of the awards handed out at the recent Ontario Tourism Marketing Partnership Summit went to TT! Our multi-faceted Holiday Campaign won in two categories: Best On-Line Program/Campaign and Best Overall Advertising Campaign.

As well, our Relax, Recharge & Renew program was the recipient of the Tourism Innovator of the Year Award. This program, designed to give parents of children with special needs a much-deserved weekend break, couldn't continue without the generous support of the many members who provide hotel rooms, restaurant meals and tickets to shows and attractions every weekend. Congratulations and thank you to all who participate!

You Go Media
Tourism Toronto's Media Relations team attended the Canadian Tourism Commission's premier international media event, GoMedia Canada Marketplace, in Whistler, B.C. From September 20-24 the media team had one-on-one meetings with close to 100 Canadian and international travel and lifestyle writers (kind of like speed dating for journalists and destination marketing organizations). TT and the OTMP hosted the closing night dinner, further raising the profile of our destination. In 2010, Toronto will have the honour of hosting GoMedia in August, so TT and its partners will be gearing up for the opportunity to show Toronto at its best to an influential group of travel journalists.

Getting Familiar With Argentine Tour Operators
In line with TT's goal to grow the Argentine visitor market, in April 2009 the Leisure Trade team led a member sales mission to Argentina to meet with key trade and media clients to discuss new 2009/2010 Toronto tour programs. As follow up to that mission, eight key tour operators were hosted for a familiarization tour from September 19 to 22. A tentative group booking is being secured as a result of this initiative.

Latin American Press Tours Hit Town
Hosted by TT's Media Relations team, two groups of high-profile media who represent newspapers and magazines in Argentina and Mexico visited from September 29-October 5. They took in the all-night art party that is Nuit Blanche, on top of our dining, nightlife, performing arts, neighborhoods, shopping and Niagara Falls. Press in attendance from Argentina included La Voz del Interior newspaper (which recently published a great story on Toronto), Lugares magazine, Go Travel & Living magazine, and La Nacion daily newspaper. And from Mexico El Economista, Bleu & Blanc magazine and Deep magazine, for a combined circulation of over 650,000.

Latina Magazine
The result of a recent press trip hosted by TT is a two-page spread in Latina magazine's October issue. Latina is a women's lifestyle magazine that caters to Latin American women who live in the U.S. and has a circulation of over 525,000.

We're Ready for our Close-Up
A Latitudes (American Eagle's in-flight magazine) and Explore (TACA's in-flight magazine) photographer has been assigned to shoot the city, including boutique towns, for stories that will appear in 2010 in each magazine. In town from September 27-October 2, the photographer captured a wide range of images. Latitudes and Explore magazines have a readership of 6 million and 2 million, respectively.

Cultured, Cosmopolitan, Creative
As a result of a press visit hosted by TT's Media Relations team, Lufthansa Magazine ran a four-and-half-page story praising Toronto's progressive and creative nature. The in-flight magazine for the German airline has a circulation of 600,000 and the article has an advertising equivalency of $187,000.

Ontario Association Planners Have Sights on Toronto
A dynamic group of provincial association meeting planners enjoyed a full day of informative site visits September 30 at the invitation of a TT sales team. Event spaces, attractions and restaurants were all on the jam-packed agenda, providing a great opportunity to showcase the city's offerings and do some relationship building with this important client group.

360 View of Toronto's LGBT Scene
Keeping up with our LGBT market, TT Media Relations supported a writer from 3SIXTY magazine. As a result, Toronto is featured in a two-page spread in this U.K.-based magazine covering gay lifestyle, news and travel. Another leading LGBT travel magazine, Passport magazine, features Toronto in six pages in its current issue, online and in print. Based in New York, Passport print readership is about 75,000.

Toronto's Boutique Towns Take Centre Stage
Travel writer Yined Ramirez-Hendrix returned to Toronto on assignment for El Nuevo Herald newspaper as well as Taca Airline's in-flight publication, Explore. Hosted by TT's Media Relations team, she discovered our boutique towns including Port Credit and Unionville, from September 23-27 for upcoming story assignments. El Nuevo Herald is a major daily Spanish-language newspaper distributed in South Florida with a readership of 300,000. Explore magazine has a readership in the millions by travellers from throughout the U.S., Canada and South/Central America.

Travel + Leisure + YYZ
Tourism Toronto worked with Travel+Leisure online for their Airport Navigator Guide, which features Pearson Airport's food, art and spa offerings. T+L has a very prominent web presence and sees nearly 600,000 unique visitors a month.

WHAT'S NEXT
Small Business Forum
The City of Toronto's Economic Development Enterprise Toronto team is staging a Small Business Forum on October 19 at the Metro Toronto Convention Centre. The event is FREE to attend but participants must pre-register. The forum will include helpful content on foodservice, tourism and culture. Details about the forum and registration can be found here or contact Angie Bellanza at abellanz@toronto.ca or 416-338-5985.

Singing Toronto's Praises
CBC Radio 2 has launched the Great Canadian Song Quest and is seeking input from Canadians across the country about what locations deserve a new song. To get our fair city in the running, Torontonians are urged to weigh in on what makes it deserving. Nominations are from September 28 to October 9 and you can go to the Song Quest website to choose from a list or suggest your own nominee. Track how your location is faring and chat with your favourite Radio 2 hosts on Twitter and Facebook through the "Share Quest with the Rest" page.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Oct 9-18 American Association of Oral & Maxillofacial Surgeons 4,000
Oct 12-25 Society of Manufacturing Engineers - Technology Show 10,000
Oct 20-23 Canadian Security Association 1,000
Oct 24-Nov 2 Society of Industrial & Office Realtors 1,000
Oct 24-28 VMWare - Virtualization Forum 1,000
Oct 31-Nov 9 URJ 5,000
Nov 11-16 Ontario Non-Profit Housing Association 1,500


PEOPLE & PLACES
Two Toronto hotels were recently honoured with a World Travel Award. The Park Hyatt Toronto won for Canada's Leading Hotel and the Windsor Arms is Canada's Leading Spa Resort. Congratulations!

MEMBER FOCUS
2010 Business Activities Calendar
The 2010 Business Activities Calendar is now available on-line. The calendar sets out the major conventions and trade shows being attended by TT staff, and members are invited to participate in many of them. Contact information for the TT staff associated with the opportunities is also included.

Celebrate Ontario
The Ministry of Tourism has announced that applications for Celebrate Ontario 2010 are now being accepted. Full details, including an Application Guide, Application Form, Community Reference Form and Questions and Answers are available on the Ministry's website at: www.ontario.ca/celebrateontario. This year, the Ministry is launching Celebrate Ontario with $11 million to help communities develop and grow great festivals and events for Ontario tourists and new and repeat visitors to Ontario. Applications submitted in person must be received by 5:00 p.m. on November 27, 2009.

Save the Date
Tourism Toronto invites you to save Tuesday, December 8 to celebrate the holiday season with us. Location: Metro Toronto Convention Centre. Keep an eye on your inbox for your invitation!

Welcome Tourism Toronto's Newest Members
Meeting Services
Connect Meetings & Incentives
Syer Hospitality Group Inc.

Retail
Foreign Exchange Centre

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
Oct 1-Jan 15, 2010
Precious Medals: The Complete Olympic Collection
Hockey Hall of Fame

Oct 9-Feb 28, 2010
Body Worlds & The Story of the Heart
Ontario Science Centre

Oct 9-11
Shen Yun Performing Arts
Canon Theatre

Oct 9-12
International Home Show
International Centre

Oct 14-18
imagineNATIVE Film + Media Arts Festival
Various venues

Oct 17
Paco Pena
Massey Hall

Oct 18
Toronto Marathon

Oct 18-24
Toronto International Flamenco Festival
Queen Elizabeth Theatre

Oct 21-31
International Festival of Authors
Harbourfront Centre

Oct 24-31
Halloweek
Church Street

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"I think it's a real city of the future. I think having that big windmill ... is a signal to people from all over the world that make the journey from the airport (to) downtown that you're interested in the future. I like it because it's a diverse city. I like it because it's a friendly place."

— Former U.S. President, Bill Clinton in his speech at Exhibition Place, August 2009 (from the Toronto Star)
MEMBER
TOOLKIT
EVENT CALENDAR

UPDATE YOUR LISTING

TOURISM TORONTO 2008 ANNUAL REPORT
TORONTO
INSIDER
Did you know? Toronto has the largest concentration of private information and communication technology facilities (100 or more employees) in Canada and the third largest in North America, behind San Francisco and New York respectively.
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Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.