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TOURISM NOW

IN THIS ISSUE - HIGHLIGHTS

  • Major marketing campaign in U.S. magazines
  • Toronto given TripOut Gay Travel Award
  • Theatre scene the focus of this month's Hidden Gem

 

 

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
 

Nov 25 - Dec 5
One of a Kind Christmas Show & Sale
Direct Energy Centre

Opens Nov 26
Tim Burton Exhibition
Bell Lightbox

Nov 26
Adi Braun
Rose Theatre

Nov 27
Ozzy Osbourne
Air Canada Centre

Nov 27 - Dec 31
Cavalcade of Lights
Various locations

To Nov 28
Chroma
Four Seasons Centre

Nov 30
Jamie Kennedy Kitchens' Evening with Fielding Estates Winery
Gilead Café

Dec 3 - 12
Lowe's Toronto Christmas Market
Distillery District

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"It's sobering to realize how important the food bank is in people's lives. It makes you grateful for what you have and grateful that you're in a position to help others." - Fort York Food Bank volunteer
 
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TORONTO
INSIDER
Did you know? Nearly 700 people attended TT's Holiday Celebration in 2009.
 
TOURISM SNAPSHOT
 

The Tourism Toronto Visitor Survey, which is completed at the airport following visitors' trips to Toronto, provides insights into what visitors do and how they experience Toronto. The survey results illustrate that visitors from further afield — such as Latin America, Europe and Asia — are some of the most active when in Toronto, with a greater propensity to shop, visit attractions, and go to restaurants and bars.


Source: Tourism Toronto Visitor Survey (October 2009 - September 2010)

 
WHAT'S NEXT
 

Scott Pilgrim brings more attention to Toronto
In support of the recent release of the DVD of Scott Pilgrim vs. the World, which is set in Toronto, Tourism Toronto's Media Relations in partnership with the Canadian Tourism Commission welcomed a production crew from the U.S. late night television show, "Last Call with Carson Daly." The show followed the movie's director Edgar Wright and Bryan Lee O'Malley, the writer of the graphic novels on which the movie is based, while they took a personal Scott Pilgrim tour, highlighting various locations in the city where the film shot. The late night show reaches approximately 1.2 million viewers per night and the segment featuring Toronto aired November 10. In addition, the segment is posted on NBC.com and Hulu which draws an additional 100,000 unique viewers for each episode.

Toronto featured in top U.S. magazines
A marketing campaign targeted to affluent U.S. travellers is currently running in six Condé Nast publications. The online portion of the program includes search and banner placements on Condé Nast-owned sites that link to TT's website. As well, full- or double-page advertorials are running in the November/December issues of:

  • Condé Nast Traveler
  • Bon Appétit
  • GQ
  • New Yorker
  • Vanity Fair
  • Architectural Digest

The program also includes distribution of 30,000 copies of Toronto Magazine at select events in New York City.

Appealing to LGBT travellers
TripOut Gay Travel has named Toronto the Best Breakout Destination for 2010! The online publication focuses on the lesbian, gay, bisexual and transgender (LGBT) reader and the annual awards "reveal valuable news for the travel industry and the traveller looking for 'gay-approved' travel destinations and businesses."

TT recently launched a late fall/holiday campaign targeted to the LGBT market. The campaign is designed to increase awareness and create urgency to travel to Toronto within the LGBT market in key cities throughout the U.S. Exclusively online, the campaign will be featured on such sites as OUT.com, OutTraveler.com, Advocate.com and Gay.com.

Toronto scores with MLS Cup
The Tourism Toronto Sport Sales team took advantage of a first for Toronto by hosting high-value sport clients at the Major League Soccer (MLS) Cup Championship Game. The MLS Cup is the biggest event on the Major League Soccer calendar and the first time it was held outside the U.S. Clients experienced Toronto's passion for soccer as the match was played at BMO Field on November 21. This is yet another great sport success for Toronto.

Lonely Planet turns its gaze on Toronto
Lonely Planet Magazine, which is part of a globally-recognized brand trusted by travellers, launched an Argentine version of its magazine and TT's Media Relations team hosted one of its writers recently. The resulting six-page article in the November issue shows "all in one" Toronto.

Poised for a takedown
Judo Ontario representatives experienced our hospitality and expertise in the sport market over the course of two days as they visited potential venues and hotels for their 2012 Canadian Championships and 2011 and 2012 Ontario International Opens. The cities of Brampton, Mississauga and Toronto are all on their radar screen and the events would represent approximately 4,500 hotel room nights to our members and partners.

 
WHAT'S NEXT
 

Please join our holiday celebration
Nearly 650 industry colleagues have already registered for Tourism Toronto's holiday event and we want to make sure you're among them, so if you haven't yet, please register here, now. This year's beneficiary of your generous contribution of $5.00 is the Fort York Food Bank, an organization that helps the community year-round, but serves an even greater need at holiday time. To say thank you for your contribution, a complimentary drink ticket will be provided. We look forward to seeing you at the Metro Toronto Convention Centre on December 13!

Upcoming Meetings & Conventions (600+ Delegates)

Dates Meeting/Group Name Atendees
Nov 28-Dec 6 BMO Skate Canada Eastern/Western Challenge 2,000
Nov 30-Dec 6 National Coalition of Black Meeting Planners 600
Dec 2-6 Youth Specialties - Youth Workers Conference 800
Dec 27-Jan 1 American Institute of Architecture Students 1,000
Jan 4-8 Softchoice 900
Jan 10-15 Acklands Grainger 725

 

 
WHAT'S NEXT
 

This month's hidden gem from Les Clef's d'Or is by:

Carolina Avaria
Chef Concierge- InterContinental Toronto Yorkville
Director of Ontario - Les Clefs d'Or Canada
Former Stage Manager - with 18 years experience in Canadian theatre!

Toronto's Live Theatre Scene
Here in Toronto, the fall is known for its beautiful colours, the beginning of a new school year and for some of us, the topic of this month's gem, the beginning of new seasons at some of Canada's most celebrated live theatre companies.

When was the last time you treated yourself to a night out at the theatre in Toronto? If you haven't, allow me to point out how lucky we are to have access to some of the best directors, actors, designers, musicians and production teams in the country. It is encouraging to see how many of our theatres are celebrating anniversaries this year: The Factory Theatre and the Tarragon are turning 40, Canadian Stage is turning 20, Lorraine Kimsa Theatre for Young People is turning 45 and Soulpepper at the Distillery District is celebrating its 12th season. After so many active years and hundreds of productions, clearly these theatres know what they are doing and how to ensure great art is presented on our stages.

If you are undecided on where to start, may I suggest visiting the TAPA (Toronto Alliance for the Performing Arts) ticket booth "T.O. Tix" at Yonge Dundas square? TAPA believes that a city is enriched by public participation in culture. Its key role is to link the public to the experience of the performing arts and it achieves this, in part, through its services at T.O.Tix which sells full price and discount performing arts tickets, theatre & dining packages as well as being a TicketKing and Ticketmaster outlet. On its website, www.tapa.ca, you will also find a link to www.golive.ca which is a comprehensive site of all theatre performances on a daily basis.

If you need a little encouragement, I have compiled my favourite evening "combo-platters" to enjoy. These are a sure thing when it comes to a great night out:

1. Tarragon Theatre www.tarragontheatre.com - known for developing and producing new plays from across the country, they have high production values and fabulous actors, in an intimate space with general admission seating. Start the evening off with great margaritas and homemade nacho chips with guacamole at one of our city's hidden gems Dos Amigos Restaurant.

2. Canadian Stage www.canstage.com - under the leadership of a brilliant new Artistic Director, Matthew Jocelyn; the theatre delivers contemporary shows. Start or end your night around the corner at The Wine Bar, which features delicious local cuisine and exquisite wine and service.

3. Soulpepper Theatre www.soulpepper.ca - this company began with twelve actors who wanted to explore the great stories of classical theatre and inspire the next generation of artists and audiences – and they have! Stop in at Pure Spirits in the Distillery District and enjoy ½ a dozen oysters and a smart cocktail on your way in or out of the show.

Finally, if you have children please have a look at the Lorraine Kimsa Theatre for Young People website www.lktyp.ca/. Undoubtedly something in their season will speak to your child's creative development.

Enjoy the shows!

 
MEMBER FOCUS
 

Update your contact information
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Restaurant & Nightlife
Southern Accent

 
 
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.