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Traditional market consumer campaign - Toronto trending!
Tourism Toronto’s retail summer marketing program will launch at the end of May, designed to motivate travellers within a five-hour drive of the city to visit Toronto THIS summer. The multi-media campaign includes newspaper, radio and digital advertising (newsletters, search and display banners), geographically concentrated in Ottawa, Kingston, London/Kitchener and Rochester/Buffalo. In addition, a robust social media communications strategy will leverage hot events and happenings in Toronto, Mississauga and Brampton to build a sense of urgency. A strong call-to-action will drive to TorontoTrending.com (a section within www.SeeTorontoNow.com), connecting users to TT’s extensive summer hotel/ticket/dining package offers.
Brazilian press trip brings quick results
As a result of a TT press trip in early May, two major media outlets in Brazil are already running items about Toronto. The CN Tower is the focus of this video piece on UOL.com, (similar to AOL.com), one of the most popular websites in Brazil with more than 20 million page views monthly.
The national major daily newspaper, O Globo, featured Toronto on the front cover of its travel section and a 13-page article. The circulation of the paper is 300,000 daily and the travel section is published weekly as a special supplement.
Showcasing to South Western Ontario
On May 25-26, for the third year running, TT’s Corporate and Provincial Association Sales Account Managers are hosting the annual Signature Client Events in South Western Ontario. Over twenty TT members hit the road to bring the latest buzz about the GTA to existing and prospective clients in South Western Ontario through two fabulous Signature Client Events. The luncheons are an opportunity to showcase our members in a social setting with over 60 meeting planners from corporate, association, union, 3rd party and government.
Montreal campaign (It’s OK to Cheat on Your City - The Sequel)
On the heels of last year’s successful, award-winning campaign, TT will once again collaborate with Tourisme Montréal for the cheeky PR and marketing campaign, It’s OK to Cheat on Your City. Launching at the end of May, this campaign goes beyond the confessionals of 2010 and offers a unique and interactive virtual experience that will aid our goal of increasing conversations in the social space and building interest in travel to our respective destinations. Experience it for yourself: visit a live, interactive portal connecting with Montreal from King & John from June 6 to 15.
Argentines take in Toronto
Tourism Toronto’s Media Relations team welcomed an Argentine media tour May 8-13. In town to experience the city’s culture, diversity, cuisine, attractions and shopping were a mix of print and TV journalists such as Apertura magazine (similar to Fortune), Elle magazine Argentina, Women’s Health magazine, Roomin magazine and travel TV program, and Codigo V food and wine TV show.
International Sales team invades Europe
TT's International Sales team joined forces with the Canadian Tourism Commission as Team Canada hosted a client event in Paris on May 19, targeting associations, professional congress organizers, CO's, corporate and incentive agencies. This is the second event of this type in Paris intended to keep Toronto top of mind with these clients. A separate sales mission was conducted by the TT team to highlight Toronto's interest in hosting conferences for clients with bid opportunities as well as private face- to-face meetings with PCO's for relationship development.
Then Frankfurt was the site of much activity as the team attended the ICCA Association Expert Seminar on May 21 & 22, then the massive IMEX Association Reception and Trade Show from May 23-26. The reception affords the chance to rub shoulders with 500+ association buyers and the trade show puts Toronto front and centre in the Canada Stand as well as at intimate group events hosted by TT.
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