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Doors Open 2011 features 150 buildings from Toronto’s oldest to newest, including the Flatiron, above left and Corus Quay above right. Flatiron photo courtesy; Corus Quay photo courtesy Diamond and Schmitt Architects



  • Summer marketing campaigns kick off
  • Exposed in Brazil
  • AGM registration is still open


The world is sitting up and taking notice of Toronto, as a number of recent ranking reports have identified Toronto as a top city.



Traditional market consumer campaign - Toronto trending!

Traditional market consumer campaign - Toronto trending!

Tourism Toronto’s retail summer marketing program will launch at the end of May, designed to motivate travellers within a five-hour drive of the city to visit Toronto THIS summer. The multi-media campaign includes newspaper, radio and digital advertising (newsletters, search and display banners), geographically concentrated in Ottawa, Kingston, London/Kitchener and Rochester/Buffalo. In addition, a robust social media communications strategy will leverage hot events and happenings in Toronto, Mississauga and Brampton to build a sense of urgency. A strong call-to-action will drive to (a section within, connecting users to TT’s extensive summer hotel/ticket/dining package offers.

Brazilian press trip brings quick results
As a result of a TT press trip in early May, two major media outlets in Brazil are already running items about Toronto. The CN Tower is the focus of this video piece on, (similar to, one of the most popular websites in Brazil with more than 20 million page views monthly.

The national major daily newspaper, O Globo, featured Toronto on the front cover of its travel section and a 13-page article. The circulation of the paper is 300,000 daily and the travel section is published weekly as a special supplement.

Showcasing to South Western Ontario
On May 25-26, for the third year running, TT’s Corporate and Provincial Association Sales Account Managers are hosting the annual Signature Client Events in South Western Ontario. Over twenty TT members hit the road to bring the latest buzz about the GTA to existing and prospective clients in South Western Ontario through two fabulous Signature Client Events. The luncheons are an opportunity to showcase our members in a social setting with over  60 meeting planners from  corporate, association, union, 3rd party and government.

Montreal campaign (It’s OK to Cheat on Your City - The Sequel)
On the heels of last year’s successful, award-winning campaign, TT will once again collaborate with Tourisme Montréal for the cheeky PR and marketing campaign, It’s OK to Cheat on Your City. Launching at the end of May, this campaign goes beyond the confessionals of 2010 and offers a unique and interactive virtual experience that will aid our goal of increasing conversations in the social space and building interest in travel to our respective destinations. Experience it for yourself: visit a live, interactive portal connecting with Montreal from King & John from June 6 to 15.

Argentines take in Toronto
Tourism Toronto’s Media Relations team welcomed an Argentine media tour May 8-13. In town to experience the city’s culture, diversity, cuisine, attractions and shopping were a mix of print and TV journalists such as Apertura magazine (similar to Fortune), Elle magazine Argentina, Women’s Health magazine, Roomin magazine and travel TV program, and Codigo V food and wine TV show.

International Sales team invades Europe
TT's International Sales team joined forces with the Canadian Tourism Commission  as Team Canada hosted a client event in Paris on May 19, targeting associations, professional congress organizers, CO's, corporate and incentive agencies. This is the second event of this type in Paris intended to keep Toronto top of mind with these clients. A separate sales mission was conducted by the TT team to highlight Toronto's interest in hosting conferences for clients with bid opportunities as well as private face- to-face meetings with PCO's for relationship development. 

Then Frankfurt was the site of much activity as the team attended the ICCA Association Expert Seminar on May 21 & 22, then the massive IMEX Association Reception and Trade Show from May 23-26. The reception affords the chance to rub shoulders with 500+ association buyers and the trade show puts Toronto front and centre in the Canada Stand as well as at intimate group events hosted by TT.


There is still time to register for Tourism Toronto’s Annual General Meeting on May 31. It’s going to be a huge event with the meeting being held at the Air Canada Centre at 3:00 and a networking session afterward at one of the most in-demand venues in the city: Real Sports Bar & Grill. So register now and join 800 of your colleagues for this great event.

Corporate Sales on the north-south trail
The U.S. Corporate Sales team heads to St. Paul, Minneapolis for the inaugural SPINCon (Senior Planners Industry Network Conference) June 1–5, that features over 200 Corporate planners of Fortune 500 companies with over 10 years’ experience. Then the team is off to Miami, Florida to meet with over 1,000 people at the Direct Selling Association’s Annual Conference June 5-8. These influencers represent high-profile companies in the MC&IT world.

Building sport tourism
The Canadian Sport Tourism Alliance (CSTA), in cooperation with Tourism Toronto, and with a grant from the Ontario Trillium Foundation, will be hosting a regional sport tourism workshop on Friday May 27. This interactive workshop will bring sport stakeholders together with community officials from the cities of Mississauga, Brampton and Toronto to share knowledge and discuss the impact of sport tourism as an industry, local sport tourism strategies, regional topics, how to build successful bids and CSTA's leading industry tools such as the Sport Tourism Economic Assessment Model (STEAM). This one-day event will no doubt be a catalyst for developing more sport tourism business together!

Upcoming Meetings & Conventions (800+ Delegates)

Dates Meeting/Group Name Attendees
May 31-Jun 11 Movement Disorder Society, International Congress 3,500
June 2-4 Canadian Psychological Association 2,200
June 5-8 Ontario March of Dimes/March of Dimes Canada 2,000
June 15-18 International Society for Stem Cell Research 2,500
June 20-25 Ontario Association of Community Care Access Centres 800
June 29-July 3 Tournament Time, Mississauga Canadian Cup 2011 3,000


Register now for GTHA/TT golf tournament
This event sells out every year, so register early for the 57th Annual GTHA/ Tourism Toronto Golf Tournament. Join industry colleagues on Wednesday, July 13 at Lionhead Golf & Country Club in Brampton. Tee-off at 8:00 a.m. We look forward to seeing you there.

Welcome New Members

Holiday Inn & Suites Mississauga

Heritage Toronto Walks

Toronto Queer Walking Tours

Papa Giuseppe's

Tourism Toronto: Toronto Convention & Visitors Association

To May 29
MasterCard Memorial Cup
Hershey Centre

May 27
AbEx Opening party
Art Gallery of Ontario

May 28 & 29
Doors Open Toronto
Various locations

May 28 & 29
If These Walls Could Talk
Harbourfront Centre

May 28 & 29
Wings & Wheels Heritage Festival
Canadian Air & Space Museum

May 31-June 5
World Short Film Festival
Various venues

June 3-5
Carassauga Festival of Cultures
Various locations

June 3-5
Streetsville Founders Bread & Honey Festival
Various locations

June 3-5
Waterfront Blues Festival
Woodbine Park

June 5
Hidden Gardens & Private Spaces Tour

June 10-19
Various locations

June 10
Bollywood Spice
Elite Banquet and Convention Centre

For a complete listing of events, please go to our online events calendar.

“New York City, Toronto and San Francisco were named the world's most impressive metros in a new survey of the global capitals of finance, innovation and tourism.”

— from "The Atlantic “The World's 26 Best Cities for Business, Life, and Innovation”,
May 6, 2011.





Did you know?
Toronto ranks first in the world in skyscraper construction activity according to PWC’s “Cities of Opportunity” report.
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Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.