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TOURISM NOW
TOURISM NOWMAY 12, 2010

Photo: Place d'Armes courtesy © Tourisme Montréal, Stéphan Poulin


IN THIS ISSUE - HIGHLIGHTS

  • TT's Annual General Meeting
  • Sport tourism holds court
  • Toronto gets social in NYC
  • Lots of U.S. and European media coverage

Annual General Meeting
Registration is still open for Tourism Toronto's AGM on May 18 at the Allstream Centre where we are expecting over 600 people. Please join us for the meeting at 3:00, then visit with industry peers during the reception afterward. Be sure to register. Please use code 4VNAF2R7CV4 to register.

TOURISM SNAPSHOT
Why is there a photo of Montréal's historic Place d'Armes at the top of this issue of Tourism Now? Find out on Monday, May 17.

With its sophisticated, urban population and relative proximity, Montréal is an important visitor market for Toronto. Here are a few statistics and survey results about the visiting tendencies of our neighbours to the east.
  • In 2008 Toronto hosted 440,000 overnight visitors from Montréal
  • 13 per cent of Montréalers intend to visit Toronto between March and August 2010, up from 12 per cent at the same time last year
  • An estimated 1 million Montréalers either intend to visit Toronto between March and August 2010, or are very or fairly interested in visiting in the next two years
  • Their favourite Toronto areas are Yonge/Dundas and the Waterfront, but neighbourhoods such as Queen West, Yorkville, Chinatown and Little Italy are also popular


HIGHLIGHTS
Toronto Scores With CSTA
Toronto and Mississauga welcomed the Canadian Sport Tourism Alliance (CSTA) Sport Events Congress 2010 on April 21-23. This special 10th anniversary edition of the event was headquartered at the Toronto Airport Doubletree by Hilton and co-hosted by CSTA and Tourism Toronto.

The highlights of the Congress included record attendance of over 350 delegates; an impressive line-up of high-profile guest speakers, including the Hon. Rob Moore, Minister of State (Small Business & Tourism), Keith Pelley, President of Canada's Olympic Media Broadcast Consortium, Stacey Allaster, Chairperson & CEO, Women's Tennis Association and Tourism Toronto's President & CEO, David Whitaker, addressing the state of the sport tourism Industry in Canada; and new networking functions hosted by Tourism Toronto that showcased two first class sport venues, the Rogers Centre and the Hershey SportZone.

The Blogosphere Was Alive With the Sound of Toronto
To further awareness of Toronto within the New York City media market, Tourism Toronto's Media Relations team hosted two elite events on May 4. First was a luncheon for 10 top food and travel editors from outlets such as Travel + Leisure, Elite Traveler, Food Arts and others, followed by a one-of-a-kind evening focused on social media, online outlets and bloggers. The first-ever event offered guests from alternative media the opportunity to get to know 12 Tourism Toronto members through interactive fun. "Twitter Tastings" were lead by Chef Anthony Walsh of Canoe Restaurant and Sommelier William Predhomme representing Peller Estates winery, cocktail demos by a Toronto mixologist and honey tastings from the Fairmont Royal York Hotel. The event resulted in 300+ "tweets" and blog posts such as this.

Frommer's
As a result of a media mission to New York City conducted by TT's Media Relations team, Arthur Frommer's Budget Travel magazine published an article on Leslieville in the May issue. The magazine has a circulation of nearly 800,000. The article was also published on their website which receives over 800,000 unique visitors a month.

German Travellers on Our Radar Screen
A German journalist who visited Toronto in February wrote about Toronto's neighbourhoods for the Hamburg airport magazine, Hamburg Flughafen. The publication reaches over 300,000 German and international travellers.

Georgia on Our Mind
On May 11-12, TT's U.S. Corporate and U.S. Association sales teams partnered to attend the 2010 ConferenceDirect Annual Partner Meeting & Tradeshow in Atlanta. Over 160 ConferenceDirect associates experienced a unique reverse tradeshow where the associates were the exhibitors. ConferenceDirect books over 5,200 meetings per year, generating over $390 million in room revenue. Through Tourism Toronto's strategic partnership with CVENT, ConferenceDirect associates receive additional exposure to Toronto and the exceptional hotels and venues we have to offer.

U.K. Women Read About Toronto
London-based magazine Woman's Weekly, recently featured Toronto as a result of a press trip hosted by TT and the CTC. Woman's Weekly is targeted to mature women and has a circulation of over 330,000.

Major U.S. Coverage
Three prestigious national publications in the U.S. recently featured various aspects of Toronto's charms. Food Arts magazine gave Toronto's diverse culinary scene a thorough going over in its April issue. Food Arts serves the restaurant and hotel industry and has a circulation of over 55,000.

Travel + Leisure Magazine has once again included Toronto in its pages, this time with a brief overview of a few of the city's charms. Travel + Leisure is designed for the sophisticated, well-travelled person and reaches close to 100,000 readers. The article has the advertising equivalency of $32,000.

Details Magazine is targeted to metropolitan men and reaches nearly 400,000 of them. The magazine covers trends and news on a range of topics and Toronto came under its scrutiny in its style section in the April issue.

WHAT'S NEXT
European Sales Missions
On May 19-21, TT's International sales team will call on key association headquarters in Brussels for relationship building and to highlight why Toronto is the right choice for hosting their international congresses in the next North American rotation.

Then the International team will lead a group of TT partners taking part in the Canada Stand at IMEX in Frankfurt. In league with the CTC, Toronto will be promoted as the ideal destination for association and corporate meetings and incentive travel. Over 3,700 buyers will be cruising the aisles at this prestigious annual show.

Then we take in Berlin on May 28 as international Canadian singing sensation, Michael Bublé, puts on a concert, providing an ideal opportunity for the CTC, TT and partners to host clients.

German Press Trip
The Media Relations team is leading a press group of six journalists from Germany. During the group's four nights in Toronto mid-May they will discover Toronto's diverse culture, culinary and theatre scenes. The journalists are with media outlets such as Freizeitwoche, Super Freizeit, Sueddeutsche Zeitung radio station HR1, 360 Grad Kanada and Travel One.

Texas Bound
From May 13-16, TT will attend the National Coalition of Black Meeting Planners Spring Conference in Dallas. Tourism Toronto sponsored the closing breakfast to promote the destination in anticipation of the coalition's fall conference, which will be held in Toronto in December.

Signature Events in South Western Ontario
TT's Canadian Corporate and Provincial Association teams are heading to South Western Ontario to hold their annual Signature Events at the end of May. Accompanied by 14 members, the team will be presenting the Greater Toronto Region to high-calibre meetings and events planners at two prestigious venues in Cambridge and London.

Upcoming Meetings & Conventions (800+ Delegates)

Dates Meeting/Group Name Attendees
May 12-17 Ontario Genealogical Society 800
May 13-17 Malton Mavericks Youth Basketball - U15 Midget Boys Ontario Cup 2,000
May 16-21 Diversified Business communications - ProjectWorld 1,400
May 20-23 Atlantic Band Festival - Toronto Music Festival 2,000
May 27-Jun 3 Chemical Institute of Canada - Canadian Society for Chemistry 2,200
May 27-Jun 1 Canadian Chinese Youth Athletic Association 2,000
May 27-Jun 3 Canadian Public Health Association Annual Conference 2,000
Jun 25-Jul 9 Shriners - Imperial Council 10,000


MEMBER FOCUS
Golf Tournament
Registration has been brisk for the Greater Toronto Hotel Association's 56th Annual Golf Tournament, co-hosted by Tourism Toronto, but there are still spots left. Join colleagues and partners in the hospitality industry on Thursday, July 8 at the Lionhead Golf and Country Club. Register.

To showcase your business, some great sponsorship opportunities are available. Contact Kelly Ing at the GTHA for more information, 416-351-1276 or king@gtha.com.

Welcome Tourism Toronto's Newest Members

Attractions & Events
Lavalife Inc.
Temptress Cruises
Mosaic - South Asian Heritage Festival of Mississauga

Retail
HSH Canada

Transportation
Cameron Air Service Inc.


Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  To May 30
Maria Stuarda
Canadian Opera Company

To May 30
Lulaworld
Lula Lounge

To May 31
Scotiabank Contact Photography Festival
Various locations

To July 4
Dinosaur Eggs & Babies
Royal Ontario Museum

May 13
Pat Metheny
Massey Hall

May 14-16
Texas Rangers vs. Toronto Blue Jays
Rogers Centre

May 16
Satinder Sartaaj
Hershey Centre

May 22-Oct 11
Sharks at Stingray Bay
Toronto Zoo

May 29 & 30
Wings & Wheels Heritage Festival
Downsview Park

May 26 & 29
Nathaniel Dett Chorale
Glenn Gould Studio

June 10-12
Franco-Fête
Harbourfront Centre

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"A getaway to Montreal, lingering at the sidewalk cafes, strolling the neighbourhoods and eating good cheese sounded like the perfect late-summer diversion. Montreal has a chic but easy-going attitude, so even A-types don't feel the pressure to see everything or get everywhere."

— from "Torontonian chills out in chic Montreal" - National Post
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TOOLKIT
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TORONTO
INSIDER
Did you know? Montréal was the first North American city to become part of UNESCO's City of Design network.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.