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TOURISM NOW
TOURISM NOWMARCH 31, 2010

Photo: Photo courtesy of Ontario Science Centre. TM & © Warner Bros. Entertainment Inc.– Harry Potter Publishing Rights © J.K. Rowling. (s10)


IN THIS ISSUE - HIGHLIGHTS

  • G20 media opportunity for Toronto
  • Be a part of hotel packages for summer campaign
  • Toronto on YouTube
  • Virgin Air to fly out of Pearson airport

TOURISM SNAPSHOT
Toronto moved up from 14th to 13th in hotel occupancy in a ranking of 28 North American cities for the first two months of the year, according to Smith Travel Research. Overall occupancy for February was up 8.5 per cent and the number of total room nights sold was up 9.9 per cent.


HIGHLIGHTS
G20 Planning Underway
Tourism Toronto has been working in partnership with the City of Toronto and Invest Toronto on a comprehensive program to leverage the G20 opportunity for Toronto. The main focus of the program is on the more than 3,000 international media who will be here for the summit in June as we work to secure worldwide media coverage not just about the summit and the world leaders, but specifically about Toronto as one of the world’s truly global cities and a place to live, visit, meet and do business.

We are working with partners, including several BIA's, toward providing more information to members in the coming weeks about what to expect during the summit period and how members can take advantage of the opportunity.

Security is being handled by an Integrated Security Unit and updates about road closures etc. will be available via their website. In addition, the G20 Summit Office has set up a website where information will be available over the coming months.

Meeting Planners Get an Eyeful of Toronto
The ROM Crystal graces the cover of Meetings East magazine as Toronto and the regions are featured in the March issue. Meetings East magazine is targeted to U.S. meetings planners and has a circulation of over 22,000. The article can also be seen online where over 5,000 unique visitors monthly get their news.

See Toronto Now on YouTube
Another aspect of TT's social media program is in place with the uploading of a series of videos of Toronto, produced through the partnership of Tourism Toronto, OTMP and the Canadian Tourism Commission. The videos include lively footage of neighbourhoods, insider commentary and testimonial from visitors and can be viewed on TT's YouTube channel.

MCIT in Malaga
TT's International MC&IT team just returned from MPI's European Meetings & Events Conference (EMEC). Held this year on the southern coast of Spain, EMEC has become a main meeting place for the key players in the European meetings community and an event where networking is at a premium and lots of ideas are shared. The main theme of this year's conference was learning to adapt to the rapidly changing meetings industry with a primary focus on technology.

Wall Street Journal on Toronto as a Haven for Pro Athletes
As a result of TT's Media Relations efforts The Wall Street Journal published a story "Why Pro Athletes Love Toronto" highlighting Toronto as Canada's sports hub and an increasingly attractive city for pro athletes. The article appeared in both the print and online versions of the publication which draw over 2 million readers and nearly 12 million unique visitors monthly.

U.K. Media Coverage
TT's Media Relations, in partnership with the CTC, hosted the U.K. version of Meetings & Incentive Travel magazine. The magazine contains industry news and destination reports. The article has an advertising equivalency value of over $11,000.

In February 2010, TT's Media Relations team worked with a U.K. writer on a feature on Toronto and the city's star-magnet event, the Toronto International Film Festival for My Weekly magazine. My Weekly is a magazine for contemporary, mature women with a circulation of aproximately 145,000.

Italian Adventure
In late October 2009, TT hosted the Italian TV show DONNAVVENTURA in Toronto for three nights. DONNAVVENTURA (adventurous woman) is a travel reality program broadcast on a major Italian TV channel, Rete 4, which offered six participants the once-in-a-lifetime chance to become a special travel reporter. The show followed the group of women for 100 days. Toronto is included in an episode that aired March 14 that was watched by nearly 4 million viewers.

The Writing is on the Sky
Air Jamaica's in-flight magazine SkyWritings features Toronto in its March 2010 issue. The article, entitled "Green Lights, Big City," highlights many of Toronto's sustainable practices in the hotel and food business. The article appears online and in print, the latter with a circulation of 260,000.

WHAT'S NEXT
Packaging Opportunities for Hotels
Tourism Toronto has partnered with a number of attractions, theatre productions and events throughout the year and, as a result, has secured blocks of tickets at reduced rates to be packaged with the sales of hotel rooms. These packages will be prominently featured on www.SeeTorontoNow.com.

"Stay 2 Nights, Get the 3rd Night Free" will be the leading offer for the summer campaign in local (Ottawa, Kingston, London) and U.S. markets with all of our print and online promotional materials featuring the offer. The packages will also be sold via TT's Sales Centre. If you have any questions, contact Maxine Morrell-West at 416-203-3806 or mmorrellwest@torcvb.com. To participate, click here to complete the participation form.

Upcoming Meetings & Conventions (900+ Delegates)

Dates Meeting/Group Name Attendees
Apr 7-19 American Academy of Neurology 10,000
Apr 11-16 Canadian Cantando Festivals 3,200
Apr 11-14 Staples - Annual General Conference 900
Apr 15-19 MissionFest Toronto 1,000
Apr 15-28 American College of Physicians-American Society of Internal Medicine 10,000
Apr 22-26 U13 Bantam Boys Ontario Cup 2,000
May 1-5 American Association for Thoracic Surgery 4,000


PEOPLE & PLACES
Virgin Air Now in Toronto
Virgin Air recently announced that starting June 2010 it will begin flying out of Toronto Pearson Airport. Daily flights between Toronto and San Francisco and Los Angeles are welcome news as Tourism Toronto steps up its marketing and media relations efforts in major urban centres around the world.

Toronto Pearson Retail Offerings Get Recognition
The Nuance Group has been recognized as "best airport travel retailer in the Americas" by Duty-Free News International for its operations at Toronto Pearson. Duty-Free News International awards are based on voting by all companies operating in the American travel retail market. The Nuance Group operates all of the duty-free stores at Toronto Pearson, including Canada's largest, in the international departures area of Terminal 1.

More Porter Flights
Porter Airlines is significantly expanding its service on the key Toronto-Montreal and Toronto-Ottawa routes, offering up to 84 combined daily flights. Flights between Billy Bishop Toronto City Airport and Montreal Trudeau Airport will grow to 46 daily trips from the current peak of 28. On the Toronto City Airport-Ottawa route, flight frequency increases to 38 daily trips from 34. The majority of flights will operate every 40 minutes on the Montreal route and every hour on the Ottawa route. These changes take full effect May 5.

CONCIERGE DESK

This week's hidden gem from Les Clef's d'Or is by:
Ronaldo Breton
Concierge
The Hazelton Hotel
Treasurer - Ontario, Les Clefs d'Or Canada

Hidden Gem - Toronto Police Museum and Discovery Centre
When you pass by the Toronto Police Headquarters on College Street, do you ever wonder what's inside the beautiful atrium? Go on, step inside and wonder no more, because there you'll find the Toronto Police Museum and Discovery Centre. This 3,000-square-foot gem of the month, which exists thanks to the generosity of private donors, is open to the public Monday to Friday from 8:30 a.m. until 4 p.m. Admission is by donation.

The Toronto Police Museum allows visitors to immerse themselves in the longstanding history of policing in Toronto through the various interactive displays. Best of all, you'll find that this small museum truly offers something for everyone! For the fashionistas, there is a great collection of police uniforms dating from 1878 to today, and after seeing the women's uniforms of the 1960's, you'll understand why they were often mistaken for flight attendants! For the young at heart, there is the chance to get up close to a police cruiser as well as a 1951 Harley Davidson police motorcycle! For those fascinated by CSI and forensics, there are intricate displays of criminal evidence, its history and how evidence is used to solve crimes. For the chemistry buffs, there is a display that focuses on drugs and substance abuse. For those that like to accessorize, there is an exhibit that features handcuffs, batons and badges. For puzzle-solvers and mystery-lovers, there's the "Real! or Replica!" display where you have only seconds to decide whether the object on display is the genuine article or a fake. For those confused by titles and ranks, and unable to differentiate a sergeant from the inspector, there is a display of insignias and police rankings that will help clear things up.

In addition, there is a replica of a complete holding cell from 1929, a walk-through an old police station and many other exhibits that will leave you with a much better understanding of policing in Toronto.

Lastly, there is a moving memorial and tribute to those officers who gave their lives while serving. There are hats and badges that recount the name and age of the officer, as well as the date and details of their death. It's a memorial that personalizes these losses and makes us realize that police work can sometimes demand the ultimate sacrifice.

If you'd like something to remember your visit by, there is a gift boutique across from the museum. It's the perfect place to find a unique, authentic souvenir of Toronto!

MEMBER FOCUS
2010 Proud Member Window Decal on Its Way
TT has sent out a 2010 Proud Member Window Decal to each member, so watch for it in your mailbox any day now and display it proudly!

Welcome Tourism Toronto's Newest Members

Accommodations
Making Waves Boatel

Attractions
Nightmares Fear Factory

Restaurants
Burrito Boyz - seven locations

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Apr 1
Fashion Crimes: Dress the Party
Drake Hotel

Apr 3
Asha Bhosle
Roy Thomson Hall

Apr 3
Robbie Lane and the Disciples
Old Mill Inn

Apr 6
Baaba Maal
Koerner Hall

Apr 9-Aug 22
Harry Potter: The Exhibition
Ontario Science Centre

Apr 10
Harlem Globetrotters
Air Canada Centre

Apr 16-18
The British Isles Show
Queen Elizabeth Building

Apr 18
Lord of the Dance
Living Arts Centre

Apr 20
Rock of Ages
Royal Alexandra Theatre

Apr 24-May 20
The Flying Dutchman
Four Seasons Centre

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"The magic, it's in that exhibit. It is something you can feel, see and touch."

— Michelle, reviewing "Harry Potter: The Exhibition" for fansite ICM
MEMBER
TOOLKIT
EVENT CALENDAR

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TORONTO
INSIDER
Did you know? The Ontario Science Centre is the first venue outside of the U.S. to host the Harry Potter exhibition.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.