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TOURISM NOW
TOURISM NOWMARCH 17, 2010

Photo: Images courtesy of St. Patrick's Parade Society, Finbar Sheenan, photographer


IN THIS ISSUE - HIGHLIGHTS

  • Toronto chosen again for 2017 by influential group
  • Mark May 18 in your calendar for Tourism Toronto's AGM
  • Toronto 2015 is open for business

TOURISM SNAPSHOT
Visitors to Toronto who depart by airplane are more likely to be travelling alone and without children than those who travel by car. According to Tourism Toronto's visitor survey, in 2009 fully two-thirds of overnight visitors surveyed at Pearson airport were travelling alone, compared to 16 per cent of overnight visitors surveyed at various highway stops around Ontario.

Respondents travelling with children were more likely to attend an attraction than those travelling in all-adult parties (52 per cent vs. 32 per cent). The survey is conducted several times a month in partnership with Ryerson University.


HIGHLIGHTS
ASAE Chooses Toronto Again!
When the American Society of Association Executives & The Center for Association Leadership (ASAE & The Center) was here for its annual meeting in August 2009, Tourism Toronto and numerous partners pulled out all the stops and showed this influential group the best of Toronto for four days. The event is an important one for the host city because of the number of high-level decision makers in attendance who are in a position to book future conventions and meetings. All the preparation and hard work is starting to pay off as ASAE & The Center has chosen Toronto again for their convention in 2017! In addition, another major group - the American Health Information Management Association - chose Toronto for its city-wide conference in 2016 as a direct result of its experience in August.

Celebrating Black History Month in Toronto
From February 25-27, TT hosted 10 clients for the second annual Black History Month familiarization trip. The clients in attendance represented the U.S. and Canadian association and corporate markets and they had the opportunity to attend a Black History Exhibition at the Ontario Science Centre, cook up some Caribbean fare at Great Cooks on Eight, and take in various sights around the city.

Reaching European Meeting Planners
TT's International team, along with the CTC, headed to Zurich and Geneva to continue relationship-building and business development, followed by participation at MPI's European Meetings and Events Conference in Malaga, Spain. At a special focus group attended by seasoned meeting planners from Helsinki, Geneva, Brussels, Barcelona and Malaga, participants were tested on their awareness of Canada, and Toronto was one of the cities found to be top of mind.

South American Coverage
As a result of a recent press tour, Lugares, Argentina and Uruguay's leading travel magazine, recently included Toronto in their 20th anniversary edition. The coverage includes 16 full colour pages dedicated to Toronto with many images of the destination. The magazine is distributed across both countries with a circulation of 36,000 monthly to a niche market of upscale travellers, and was sold out across the countries within just one week of being out on newsstands.

La Nacion, Argentina's most influential daily newspaper, with a circulation of 255,000, included Toronto in its Sunday travel section on March 7 as a result of a recent press tour hosted by TT's Media Relations team. Toronto was featured on the cover of the travel section as well as in two-and-a-half pages inside, written by the travel editor himself.

New Heights Achieved at the Toronto Sports Summit
TT and the Toronto Sports Council teamed up again to host the 4th Annual Toronto Sports Summit on March 6 at the Hilton Toronto. Guest speakers included David Crombie, Ian Troop, the new CEO of Toronto 2015 Pan/Parapan American Games, and TT's David Whitaker. The event was host to sport leaders, local sport club executives and City of Toronto Parks and Recreation employees and several city councillors. The sold-out crowd of 250 enjoyed a half day of brainstorming, guest speakers and networking.

Toronto Meets Different With Corporations
The Corporate team attended MPI's Meet Different conference in Cancun from February 20-23 and also participated in the first-ever hosted buyer program with MPI. In all, 15 appointments were completed with various clients from the U.S., Canada and Ireland all expressing interest in planning events in Toronto over the next few years.

WHAT'S NEXT
À Montréal
On March 30 and 31, Tourism Toronto's Canadian Corporate team along with 18 member businesses will be taking over Montreal to showcase our city to clients from a variety of industries such as pharmaceutical, manufacturing, automotive and third-party planners. TT will be hosting luncheons and presentations downtown and on the West Island.

Upcoming Meetings & Conventions (900+ Delegates)

Dates Meeting/Group Name Attendees
Mar 22-27 Baycrest-Rotman Research Institute 1,000
Mar 26-29 Etobicoke Basketball Association 1,000
Mar 27-Apr 3 National Society of Black Engineers 5,000
Apr 7-19 American Academy of Neurology 10,000
Apr 11-16 Canadian Cantando Festivals 3,200
Apr 11-14 Staples - Annual General Conference 900
Apr 15-19 MissionFest Toronto 1,000


PEOPLE & PLACES
The Toronto Zoo recently announced the appointment of John Tracogna as its new Chief Executive Officer. Mr. Tracogna's prior posts include General Manager of Ontario Place and a variety of senior leadership positions with the City of Toronto. Congratulations to all concerned!

INDUSTRY EVENTS
Be Green and Cost-Effective
The Pearson Eco-Business Zone Hospitality Consortium is holding a session to highlight how this group of hospitality peers can help reduce costs, while greening the airport hospitality strip. The half-day networking session will include:
  • An overview of the Pearson Eco-Business Zone Hospitality Consortium;
  • Information on how your organization can become a member;
  • Details on how you can reduce your costs; and,
  • Highlights of local companies who are turning green into cost savings and new clients.
Date: Wednesday March 24, 2010
Time: 8:30 a.m. - 12:00 p.m.
Location: International Centre, 6900 Airport Road, Mississauga

For further information, please contact Jennifer Taves at 416-661-6600 ext. 5570 or email jtaves@trca.on.ca or register online.

MEMBER FOCUS
Annual General Meeting 2010
TT's AGM will be on May 18, location to be determined. The GTHA will hold its AGM just prior, at 1:30 and TT's will start at 3:00. More details will be announced soon, but please mark the date in your calendar.

Getting Involved in Pan Am 2015
Members interested in getting involved with the Toronto 2015 Pan/Parapan American Games whether through employment, volunteering or services, can now get in touch with the organization's offices directly. Administrative assistant Linda Larsen can be reached at 416-212-4067 or email linda.larsen@toronto2015.org. Information is also available via the website.

Golf Enthusiasts: Save the Date
Unbelievable as it may seem, it's time to start thinking about golf! The 56th Annual Golf Tournament co-hosted by the GTHA and Tourism Toronto will be on Thursday, July 8, 2010 at Lion head Golf & Country Club in Brampton. An invitation and registration form will be coming to you shortly.

Welcome Tourism Toronto's Newest Members

Attractions
Toronto Highlands Golf Trail

Meeting Services
Gay Isber Designs
Global Event Group Inc.
Venturecan Marketing Inc.

Restaurants
Casey's on Front

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Mar 1-31
Stop for Food
Various restaurants

Mar 15-21
Toronto Spring Fest
Downsview Park

Mar 16-21
Spring Fling 2010
Rogers Centre

Mar 17-21
Canada Blooms
Direct Energy Centre

Mar 17-Apr 18
Young Frankenstein
The Princess of Wales Theatre

Mar 18
Karrin Allyson
Old Mill Inn

Mar 18-21
Art of Time Ensemble - Kreutzer Sonata
Enwave Theatre

Mar 21
International Tourist Guide Day
Nathan Philips Square

Mar 22
Mark Kingwell on Glenn Gould
Royal Ontario Museum

Apr 1-25
Performance Spring
Factory Lab

Apr 10
Harlem Globetrotters
Air Canada Centre

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"My favourite thing about Toronto is the public spaces (the parks in particular). There appears to be green areas every two blocks. It's a very leafy city, which I am appreciating because I am experiencing Autumn for the first time (Ireland just has Spring and Winter), so to witness colourful leaves fall from trees is quite spectacular."

— Samuel O'Toole in Totally Dublin, November 2009
MEMBER
TOOLKIT
EVENT CALENDAR

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TORONTO
INSIDER
Did you know? In 1847, fleeing The Great Famine, over 38,000 Irish emigrants landed at Reese's Wharf in Toronto, which at the time had a population of only 20,000.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.