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TOURISM NOW

Photo: Images of Water: The Exhibition at the ROM
Water Planet - ©D. Finnin/AMNH; Fog Curtain - ©D. Finnin/AMNH; Slot Canyon - ©D. Finnin/AMNH; Live Lampreys - Image: T. Lawrence, Great Lakes Fishery Commission


IN THIS ISSUE - HIGHLIGHTS

  • Hold the date for the AGM - May 31
  • New block of tickets for Bollywood Oscar packages
  • Sustainability stories from our community

TOURISM SNAPSHOT
Data just in from StatsCan show a significant increase in air arrivals to Toronto in 2010 by both U.S. and overseas visitors. These increases were seen in nearly every month of the year. This trend demonstrates both Toronto's continued rebound from the challenges of 2009 and its growing appeal as a long-haul destination with its attendant increase in spending over near-market visitors.

Air Arrivals to Toronto (thousands)

Air Arrivals to Toronto (thousands)
Source: Statistics Canada


HIGHLIGHTS
Parisian business travellers get thorough briefing on Toronto
TT's Media Relations team hosted Voyages D'Affaires magazine in November 2010 and the result is a multi-part 11-page feature that positions Toronto as a dynamic and multicultural hub. Voyages D'Affaires is a Paris-based journal focused on business travel, meetings, and management. The article has an equivalent advertising value of $126,000.

Challenges create opportunities
From February 16-18, TT participated in the AMC Institute Annual Meeting in Connecticut. Each year this small but vital gathering of leading Association Management Company executives provides an opportunity to eavesdrop on what's happening in this important segment of the industry. The challenging economic times have created opportunities for new business development as AMCs take on more specialized pieces of business that centre around association meetings.

Strikes, spares and business
TT was the signature sponsor of the PCMA Capital Chapter's Annual Mix 'n Bowl. This year's sold out event drew more than 400 meeting professionals from the Washington, D.C. area for an afternoon of bowling and interacting. The highly visible sponsorship positioned Tourism Toronto well with the association leaders in attendance.

WHAT'S NEXT
AGM
Tourism Toronto's Annual General Meeting is on May 31 at 3:00 at the Air Canada Centre! A networking session will take place immediately afterward at the awesome new Real Sports Bar & Grill, which is right next door to the ACC. Please note that the Greater Toronto Hotel Association will hold its AGM just prior to TT's. Please mark the date and watch for additional details in the coming weeks.

New tickets for Bollywood Oscars, plus fashion event goes public
A limited number of new tickets have been released to Tourism Toronto after the first block sold out in a matter of hours. Packages for the 2011 IIFA Weekend include tickets to IIFA Rocks (Friday, June 24) and the IIFA Awards (Saturday, June 25) and can be booked online at www.SeeTorontoNow.com.

In addition to those two events, for the first time in IIFA's 12 year history the exclusive fashion show, normally accessible by invitation only, is being opened up to the public. IIFA Fashion Rocks will integrate Bollywood film, music and fashion and feature a number of stars modeling fashion from recent films. The actors and actresses who will appear in 2011 Fashion Rocks will be announced in Mumbai on April 1. For further details, visit www.IIFA2011Toronto.com.

European media mission
TT's Media Relations team heads to Milan on March 7 and 8 to showcase the city's top attractions, services and events. The mission includes meetings with more than 20 high-profile media and publication houses. Then from March 9 -11, the team makes its way to Berlin for ITB, a leading international travel tradeshow.

Courting the U.S. market
TT heads to Cincinnati at the beginning of March to participate in Experient's annual Envision Conference. This two-day event allows a select group of industry sponsors to interact freely with many of Experient's top account managers.

Then from March 27-31, TT goes to Conference Direct's annual Partner Meeting in Washington, D.C. This event provides unrivalled access to a large number of Conference Direct associates who represent an impressive volume of both association and corporate business. The reverse-tradeshow format allows for maximum information gathering in the time provided and ample networking to develop those all-important relationships which lead to future business.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Mar 11-14 Ontario Secondary School Teachers' Federation 1,200
Mar 17-21 Comic Con 7,500
Mar 21-27 American Animal Hospital Association

3,600

Mar 24-27 Ontario Modern Language Teachers Association

1,200

Mar 25-28 Canadian Academy of Recording Arts & Sciences - JUNO Awards 2011

5,000


MEMBER FOCUS
The Toronto Sports Council Summit 2011, in partnership with Tourism Toronto, will be held at the Hyatt Regency on Saturday, March 5, 2011. This summit will be the official launch of the 2012 Ontario Summer Games and is expected to be sold out with 300 people attending. You can help support the 2012 Ontario Summer Games by donating an item for the silent auction/raffle. Suggested donations include a weekend getaway for two, a spa day package, dinner for two, attraction passes, gift certificates or event tickets. Please contact Allison Cleal of the Toronto Sports Council at acleal@yorku.ca with your donation information.

MEMBER FOCUS
This year's winners of the Ontario Hostelry Institute's Gold Awards have been announced and will be presented at the OHI Gold Awards Dinner on April 14. A few of the winners are:

Long-time hotelier and TT Board member, Andy Loges, who recently moved from the Toronto Marriott Bloor Yorkville to the Hilton Toronto Airport, receives the OHI Gold Award-Hotelier. Loges is being honoured for his work as Chair of the Greater Toronto Hotel Association which represents 170 hotels.

The Chairman's OHI Gold Award will be given to Kathleen Taylor, president and chief executive officer of Four Seasons Hotels and Resorts, who took over as CEO from industry veteran Issy Sharp last year. Chairman's Lifetime Achievement Gold Award is going to Chef Jamie Kennedy, owner of Gilead and recently named to the Order of Canada.

For details about the OHI Gold Awards and the OHI Gold Awards Dinner, go to www.theohi.ca.

MEMBER FOCUS
Sustainability success stories
In honour of Earth Day on April 22, we are showcasing some of our community's "green" efforts. We'd love to share your sustainability success stories too, so if you have one to tell, please e-mail Cathy Riches at criches@torcvb.com.

ROM
To complement the important themes of biodiversity and conservation of the ROM's new Water exhibition, the museum's c5 Restaurant Lounge and Food Studio Café have recently partnered with Ocean Wise, to serve only sustainable seafood. "As a chef, I feel it is my duty to educate and choose responsibly," said Executive Chef Ted Corrado. "The only solution for all of us is to begin consuming in a sustainable manner."

Starting in April, c5 builds upon its successful Green Gastronomy program and partners with Ocean Wise to educate and empower consumers about the issues surrounding sustainable seafood. Once monthly between April and June 2011 three celebrity Canadian chefs, selected regional fishermen and vintners will create a series of superlative dinner and wine menus using local ingredients and sustainable freshwater fish or seafood.

Toronto Botanical Gardens
At the TBG every day is Earth Day! Staff, volunteers, supporters and community networks work together year-round to bring to life the TBG's green practices, environmental initiatives and educational efforts. Special Earth Day activities include:
  • The Great Potato Challenge! TBG is teaching school kids about growing and giving back to their community. Students will be given potatoes to bring home and shown how easily they multiply when grown in simple recycling bins. Can you beat the TBG's yearly average of 700 lbs of fresh produce donated to the food bank? All potatoes will be donated to the North York Harvest Food Bank.
  • The TBG Rain Barrel Design competition - In partnership with Toronto Master Gardeners, the TBG is selling rain barrels for just $55. Toronto celebrities are being enlisted to reform Plain Jane rain barrels to help raise funds for the TBG's gardens. Decorated rain barrels will be on display and auctioned off to the highest bidders on Earth Day.
  • Spread the Love - The TBG is giving out free compost for your garden - only on Earth Day. Help spread compost onto the TBG's new Woodland Walk and Bird Habitat and take some home for your garden, too. Bring your own container.
  • Have the first opportunity to purchase freshly dug divisions of choice perennials from the TBG garden - As selected by head gardener, Sandra Pella. Bring your own containers.


African Lion Safari
Over the past 40 years African Lion Safari has worked towards the conservation and preservation of numerous endangered and threatened species. Founder Col. G.D. Dailley's original vision was "to create an environment for self-sustaining populations of declining wildlife species." To date, African Lion Safari has successfully bred over 20 species that are considered endangered and over 30 that are listed as threatened. Over the years, the park has continued to employ the philosophy of working closely with all of its animals and has gained a reputation as an international breeding facility for some of the world's most endangered species.

African Lion Safari maintains the most successful breeding programme in North America for the Asian elephant. In total 13 elephants have been born at the park since 1991. In 2010, African Lion Safari welcomed the first artificially inseminated elephant in Canada. The birth represents a culmination of years of research and development.

African Lion Safari's Endangered Barn Owl Program hatched 13 Barn owls that were released into the wild between 2009 and 2010. The Barn owls were equipped with a satellite transmitter for tracking. The data collected provides valuable insight into the needs and struggles that face these endangered owls in the wild. In October, 2010 Canadian Association of Zoos & Aquariums presented African Lion Safari with the Col. G.D. Dailley Innovation in Breeding Programs Award for the Barn Owl Breeding Programme. This award is presented to institutions for their success in breeding programs dealing with rare or endangered species.

Tourism Toronto Proud Member 2011

Watch your mailbox
Each member of TT has been mailed a copy of the 2011 Toronto Visitors Guide and Toronto Magazine, along with a 2011 Proud Member window decal. Please post the decal on your front window or door to indicate your affiliation with Tourism Toronto.



Welcome New Members

Meeting Service
Plum Tree Group

Retail Shopping
Banana Republic

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Mar 3-6
Noor
Fleck Dance Theatre

Opens Mar 5
Water: The Exhibition
Royal Ontario Museum

Mar 5
Ebi & Shadmehr
Hershey Centre

Mar 9-13
Canadian Music Fest
Various venues

Mar 9-13
Don Quixote - National Ballet
Four Seasons Centre

Mar 11
Sinfonia Toronto
Glenn Gould

Mar 11
Gino Vanelli
Rose Theatre

Mar 11-18
Spring Fling
Rogers Centre

Mar 14-18
March Break Madness
Bata Shoe Museum

Mar 16-20
Canada Blooms
Direct Energy Centre

Starts Mar 16
The Time of Your Life - Soulpepper
Young Centre

Mar 21-27
JUNO week
Various locations/events

For a complete listing of events, please go to our online events calendar.

WHAT THEY'RE
SAYING
"We forget that the water cycle and the life cycle are one."

— Jacques Yves Cousteau
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TOOLKIT
EVENT CALENDAR

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TORONTO
INSIDER
Did you know? Chester Springs Marsh is a restored wetland habitat covering 3 hectares (the size of 7 football fields) built on the site of an early 1900s landfill and is the first of many wetland restorations in Toronto.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.