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Photos on left and right: TD Canada Trust Toronto Jazz Festival by Brent Lewin Centre photo: NXNE Festival by Phil Ogynist



  • Major report on 2010 tourism picture available now
  • Pumping for Pride
  • We’re cheating - again
  • TT attends massive international trade marketplace


Tourism Toronto has just released Tourism in Toronto: 2010 – The Year in Review. The 40-page report provides a detailed analysis of Toronto’s visitors, with breakdowns by country and region, what they spend and their perceptions of Toronto. Below are a few key statistics from the report and the full document is now available on our website.

  • 9.9 million overnight visitors in 2010
  • All visitors spent $4.4 billion
  • Overseas visitor numbers rose by 11 per cent
  • Brazil, India, South Korea, and China all experienced over 25 per cent growth.



EdgeWalk elicits media response
With the introduction by the CN Tower of an exciting new attraction, TT’s Media Relations team was able to secure high-profile coverage in the Miami Herald, USA Today and New York Times.

Priming the LGBT market
TT’s Marketing team is reminding our LGBT friends in the U.S. that with Toronto Pride celebrations around the corner, it’s time to start getting pumped. TT has partnered with Pride Toronto to produce a fun and funny video that satirizes a classic workout video and reminds potential festival goers how important it is to be prepped for a fabulous Pride festival in Toronto. Using online media, 15-second video teasers will be targeted to LGBT consumers in key U.S. cities and drive potential visitors to a web page that promotes the festival and TT member hotel rates (booked through Tourism Toronto’s online booking engine). The campaign runs from June 2 to July 2. To view the full video visit

It’s OK to cheat on your city again
For the second year, TT is collaborating with Tourisme Montréal to let people know It’s OK to Cheat on Your City. This year the campaign is using a live, interactive portal into Montreal—The Cheating Wall—located at King and John. Launched June 6 and running until June 15, we encourage members to check out the Wall and dare Montrealers to cheat on their city with Toronto.

Mexicans feast their eyes on Toronto
A sumptuous story appeared in a special supplement in Excelsior newspaper out of Mexico City, after TT’s Media Relations team hosted the writer last year. Excelsior is a one of the most established national newspapers with a circulation of 90,000 daily.

Rendez-Vous with the world
Representatives from TT’s International Leisure Trade Sales team, along with 49 members, attended the Rendez-Vous Canada (RVC) Marketplace held in Quebec City May 15-18, for a series of timed business sessions and networking opportunities. TT conducted 163 appointments with clients from the U.K., Europe, China, Japan, Korea, India, Brazil, Mexico, Australia, Canada, and the U.S., resulting in 50 member leads and referrals. TT also co-sponsored a client event for 45 Chinese operators and coordinated pre- and post-RVC site inspections and product educational fams in Toronto for clients.

More exposure in Brazil
As a result of a recent TT-led press tour, the leading newspaper in the south of Brazil, Correio do Povo, has run two more articles on Toronto and Niagara Falls. The influential newspaper reaches 150,000 middle- to upper-income readers daily.

See Sade and Toronto now
TT has teamed up with Live Nation to offer an exciting line-up of concert packages that include tickets and hotel. Visitors can now see their favourite act and experience more of Toronto’s attractions and nightlife by staying for a couple of days.

Celebrating Mississauga’s Sports Leaders
The Canadian Corporate and Ontario Association Team of Tourism Toronto partnered with CHMSE (Canadian Hotel Marketing and Sales Executives) to offer a chic event for 50 GTA meeting planners on May 30. The afternoon offered a variety of networking opportunities in the form of round table discussions with presenters and a tradeshow showcasing the suppliers and their services.


Celebrating Mississauga’s Sports Leaders
On June 9, TT's Sports sales team will celebrate with the Mississauga sport community the accomplishments of athletes, coaches and volunteers who are community sport builders in Mississauga. This year, one of TT’s city partners, John Lohuis, Director - Recreation and Parks, City of Mississauga will be the recipient of the Mississauga Sport Council President’s Award.  The Mississauga Sports Dinner is one of the longest running community sports dinners in Canada and with over a dozen sports represented, it is a great opportunity for TT to network with key stakeholders in sport.

Courting Canadians
The Canadian Association sales team is heading to London, Ontario for the Canadian Association of Exposition Management’s national conference June 12-14. As Gold Sponsor, Tourism Toronto plays a key role every year at this conference and demonstrates the ongoing appreciation to the many major tradeshows and expositions that come to Toronto each year.

Upcoming Meetings & Conventions (600+ Delegates)

Dates Meeting/Group Name Attendees
June 15-18 International Society for Stem Cell Research 2,500
June 20-25 Ontario Association of Community Care Access Centres   800
June 29-July 3 Tournament Time, Mississauga Canadian Cup 2011 3,000
July 10-12 International Health Economics Association 2,000
July 18-25 Dragon Boat Club Crew World Championships 600
July 21-23 American Contract Bridge League  7,000
Aug 4-11 American Bar Association 20,000


Thank you to all 850 members and industry friends who came out to TT’s Annual General Meeting and networking event. We learned, we voted, we tweeted. And we raised money – $3,500 went to the Team Up foundation run by our gracious hosts, Maple Leaf Sports and Entertainment. Until next year!

Register now for GTHA/TT golf tournament
This event sells out every year, so register early for the 57th Annual GTHA/ Tourism Toronto Golf Tournament. Join industry colleagues on Wednesday, July 13 at Lionhead Golf & Country Club in Brampton. Tee-off at 8:00 a.m. We look forward to seeing you there.

Welcome New Members

Meeting Facilities

Berkeley Events

Meeting Services

Caja Designs

Club Ink

Melissa Beth Designs Inc.

Meeting Services

Fuzion Resto-Lounge and Garden


River Coyote Gallery

Sherway Gardens

Shops At Don Mills


MiB Limousine & Concierge Services Inc.

Tourism Toronto: Toronto Convention & Visitors Association

To June 15
Tafelmusik Baroque Summer Festival
Various venues

To June 19
IIFA Buzz Brampton Festival
Various locations

Opens June 9
Salmon Run Project: The Exhibition
Various locations

June 10-19
Various locations

June 11 & 12
St. Lawrence market area

June 13-19
North by Northeast Music Festival
Various venues

June 16-18
Toronto Wine & Spirit Festival
Polson Pier

June 17-19
Taste of Little Italy
College Street

June 18
Flower City Parade

June 22
Mississauga Celebration Square opens

June 24 – July 3
TD Toronto Jazz Festival
Pecaut Square and various venues

For a complete listing of events, please go to our online events calendar.

“Toronto is huge but easy to get around and every corner we turned there seemed to be a festival of some kind – and not just music ones. There are food festivals; religious festivals; art festivals and, of course, NXNE which is what brought us here in the first place.”

— from U.K.-based Fused magazine





Did you know?
Between NXNE and TD Toronto Jazz Festival there are 900 different musical acts playing in June.
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Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.