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TOURISM NOW
TOURISM NOWJULY 15, 2009

Photo: Kensington Market, courtesy of www.torontowide.com


IN THIS ISSUE - HIGHLIGHTS

  • Porter promotes new Thunder Bay flights
  • Indy offers business development opportunities
  • Summerlicious in full swing
  • Volunteer at ASAE & The Center event

TOURISM SNAPSHOT
The Ministry of Tourism recently released findings from the Travel Intentions Study, conducted in May 2009. When asked if they intend to visit Toronto in June, July, and August, 4 percent of U.S. and 13 per cent of Canadian respondents said they did, which is unchanged from the previous year. Findings show that adults in New York City, Detroit and Rochester, among others, are more likely to visit Ontario. One of Toronto's most important visitor markets, Buffalo, showed a decline in intent, but still has the highest level of any U.S. city with 14 per cent of travellers there intending to visit Ontario.
Percentage of adults who intend to travel to Toronto during
June, July and August
 
  May '08 May '09 % Change
Buffalo 19 14 -5
Rochester 7 17 +10
Detroit 4 11 +7
Boston 4 4 0
New York 7 9 +2
Chicago 5 4 -1
Total U.S.* 4 4 0
       
Quebec City 8 4 -4
Montreal 10 7 -3
Ottawa 33 31 -2
Other Ontario 24 25 +1
Winnipeg 7 7 0
Total Canada* 13 13 0
 
Only includes population covered by Travel Intentions survey, not entire national population.
 
The Travel Intentions Study surveys approximately 8,000 people twice a year, once in February and again in May, and is a partnership between the Ontario Tourism Marketing Partnership Corporation, Ontario Ministry of Tourism, FedNOR and Tourism Toronto. The full report is available on the Ministry's website.


HIGHLIGHTS
Tourism Toronto Teams With Porter to Talk Up New Thunder Bay Route
Porter Airlines and Tourism Toronto sales staff joined forces for several days in July to meet with Thunder Bay-based clients and educate them on Porter's new route to Toronto that started on June 26. The clients represented corporate organizations from the mining, manufacturing and natural resources industries and were all excited to know that they have new airline access right into the downtown core. Porter routes into the Toronto Island Airport will open up more doors for business clients and leisure visitors coming in from Thunder Bay and the surrounding areas.

European Sales Initiative
Tourism Toronto, along with four Ontario partners, participated in a week long sales mission to Germany, Austria and Switzerland with Ontario Tourism that consisted of destination training sessions, tour operator meetings, product marketplaces, travel agent dinners and two VIP client dinners.

Midwest Growth
From June 23-25 the Association Forum of Chicagoland convened Association Week in Chicago, IL. This important mid-summer event represents a relatively untapped opportunity for client interaction and relationship development as 350 association professionals and 100 supplier partners attended the Annual Meeting and the Black Tie Gala that closed out the week.

Tourism Toronto exhibited at the DMAI Destinations Showcase on June 24 in Rosemont, IL. This destination-focused summer tradeshow provides a mid-year opportunity to connect and reconnect with more than 300 prospective clients in the Chicagoland area. Visibility at tradeshows continues to be a cornerstone of our in-market strategy to deliver new opportunities to Toronto.

Getting the Green Word Out
This week the overseas Media Relations team is hosting a "green living" press trip for seven European writers from U.K. and Spain, two priority markets. This press trip will showcase the Greater Toronto Area's natural beauty, sustainability and urban green spaces and emphasize cycling, hiking, organic shops and outdoor fun.

Toronto Musicals Score Multiple Doras
The Dora Mavor Moore Awards, the Oscars of the Toronto theatre scene, were handed out recently and several of our members were honoured. The Sound of Music won for Outstanding Production of a Musical, Outstanding Performance by a Female in a Principal Role - Musical (Elicia MacKenzie playing Maria) and Outstanding Set Design (designer Robert Jones). Jersey Boys was also honoured, winning Outstanding Direction of a Musical (Des McAnuff), and Outstanding Performance by a Male in a Principal Role - Musical (Jeff Madden as Frankie Valli). Congratulations to all of the winners!

Tourism Toronto Supports MPI Toronto Chapter
MC&IT Canadian Corporate and Ontario Association sales team, along with their invited guests, attended the annual Meeting Planners International Toronto Education Conference in Niagara Falls on June 26. Experts from a cross-section of industry segments presented interactive seminars on various topics relating to the meeting planning industry. The conference also provided an abundance of networking opportunities, allowing TT to build new and solidify existing client relationships.

GOAL!
A recent Toronto FC game afforded a prime opportunity to entertain key clients in the sport and association sectors as Tourism Toronto and several members hosted Volleyball Canada, Tournament Time, Basketball Ontario, Canada Basketball, the Ontario Bar Association and the Ontario Nurses Association. Prior to the event, the Ricoh Coliseum and Direct Energy Centre were toured again by Volleyball Canada in relation to the 2012 Canadian Open citywide TT is bidding on. Gracious hosts Vince Bozzo - General Manager of BMO Field and John Corkill - General Manager of Pinnacle Caterers, stopped by to greet our guests.

Where the Rubber Hits the Road
Having a prestigious, urban sporting event enabled Tourism Toronto to show our city at its best to a group of sport, corporate and provincial association clients. Experiencing the Honda Indy Toronto up close from a Pit Lane hospitality suite and taking part in a tour of the pit had the clients completely engaged.

U.K. Regional Media Coverage
In May, the overseas Media Relations team, in partnership with Canadian Affair airlines, hosted a U.K. writer with the Northeast Press group. As a result of the writer's visit to Toronto, his glowing article has appeared in many regional newspapers such as Peterlee Star, Seaham Star, South Tyne Star, Sunderland Star, Washington Star, Hartlepool Star and Sunderland Echo for a combined readership of 187,620.

WHAT'S NEXT
CTC Taps Growing Indian Market
The Canadian Tourism Commission has identified India as a market with great growth potential, due to a burgeoning middle class with a desire to travel. Any members who are interested in India as a long-term growth market who would like to be kept informed of CTC activities as they develop, please contact Derek Galpin, Managing Director - China & India, at galpin.derek@ctc-cct.cn to be included on future e-mail updates.

Summerlicious in Full Swing
With 150 restaurants offering reasonably priced set menus at lunch and dinner, Summerlicious is a fabulous opportunity for foodies to sample some of the best of the city's eclectic cuisine. The program, presented by American Express, helps promote Toronto's restaurant industry and many TT members and runs until July 19.

On the Road Again
From July 21-24 the U.S. Association team in the Midwest is taking to the long and dusty highway with four days of sales calls in Dallas, Austin and Houston, Texas. This continued focus on developing secondary markets should continue to result in new business opportunities for the community.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Jul 8-27 North American Roller Hockey Championships 12,500
Jul 12-25 10th World Wushu Championship 2009 3,000
Jul 17-19 GWN Dragon Boat - Sport Regatta 2009 2,000
Jul 23-Aug 1 American Crystallographic Association 1,200
Jul 25-Aug 3 American Podiatric Medical Association 3,500
Jul 28-Aug 8 National Black Nurses Association 1,000
Jul 30-Aug 2 Church of God Prophecy 3,500


PEOPLE & PLACES
The Renaissance Toronto Airport Hotel & Conference Centre is changing brands on July 15 to become the Sheraton Toronto Airport Hotel & Conference Centre. The ownership and management will remain the same (Larko Investments & Larko Hospitality respectively). Anup Israni remains the General Manager.

MEMBER FOCUS
Request for Volunteers
ASAE & The Centre for Association Leadership's Annual Meeting & Exposition is taking place in Toronto August 15-18, 2009.This is a singular opportunity to showcase Toronto's hospitality to an influential group of association professionals. We'd love to have you help us! See here for details.

Proud Members
Tourism Toronto's 150-strong contingent of staff and members was an enthusiastic and vocal addition to the Pride Parade on June 28. The drizzle that had dampened the morning ended just as the parade got underway and we were rewarded with a fun afternoon of festivities.

Thank you and congratulations to the inspiring member organizations who marched with us. You were all FANTASTIC!
  • Arcadian Court
  • Art Gallery of Ontario
  • The Bay, Bloor Street Store
  • Beach BIA
  • Bond Place Hotel
  • Courtyard by Marriott Downtown Toronto
  • Downtown Yonge Discovery Team
  • Fairmont Royal York
  • Hockey Hall of Fame
  • Hostelling International Toronto
  • Hyatt Regency Toronto
  • Royal Ontario Museum
  • St. Lawrence Market Neighbourhood BIA
  • The Strathcona Hotel
  • Urban Expeditions
  • Whirlpool Jet Boat Tours
  • Windsor Arms Hotel
A special thank you to our member companies who graciously co-sponsored the Wellesley Stage VIP area by providing their services, energy and enthusiasm. We were a hit!
  • Absolute Tent and Event Services
  • The Butler Did it
  • Jack Astor's
  • Magic Oven
  • The Merchants of St. Lawrence Market
  • Metro Toronto Convention Centre
  • Shopsy's Delicatessen
  • The Strathcona Hotel
Welcome Tourism Toronto's Newest Members
Meetings Services
Daniel et Daniel
Essence of Chocolate
Meeting Management Services Inc.
The UPS Store #421

Affiliated Organizations
Georgian College
Municipality of Port Hope

Restaurants
Live Cuisine

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
June 27-Jan 3, 2010
Dead Sea Scrolls
ROM

July 1-Sep 7
Unionville Summer Concert Series
Main Street, Unionville

July 3-19
Summerlicious
Various restaurants

July 9-Oct 31
Rare White Alligator Exhibit
Reptilia (Vaughan)

July 14-Aug 2
Scotiabank Caribana
Various locations

July 15-19
Westjet Toronto
Just for Laughs

Various venues

July 17-19
Mexico Beyond Your Expectations
Harbourfront

July 17-19
Amacon Mississauga Rotary Ribfest
Civic Square, Mississauga

July 17-26
Beaches International Jazz Festival
Queen Street East & vicinity

July 18
Albion Islington Fusion of Taste Festival
Albion Islington Square

July 21-Aug 13
Toronto Summer Music Festival
University of Toronto

July 25
Teddy Bear Picnic
Casa Loma

Aug 7-9
Taste of the Danforth
Danforth Avenue

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"No need to travel the world to find varying culture when you can simply walk around Toronto's ethnically diverse neighborhoods. Start with dim sum in Chinatown, try traditional walnut cake in Koreatown, head to Greektown for helpings of saganaki and lamb souvlaki, order a cappuccino at one of the outdoor cafes in Little Italy, purchase silks at the bazaar in Little India, and dine on pierogies and borscht in Little Poland."

— From the Boston Globe "The many faces of Toronto," April 2009
MEMBER
TOOLKIT
EVENT CALENDAR

UPDATE YOUR LISTING

TOURISM TORONTO 2008 ANNUAL REPORT
TORONTO
INSIDER
Did you know? The first Business Improvement Area (BIA) was formed in Toronto. Now one of 68 neighbourhood groups, Bloor West Village BIA started in 1970, succeeded in restoring the area to the popular shopping destination it is today and is a model for other city BIAs in North America.
We want to hear your feedback on this newsletter. Email us at newsletter@torcvb.com with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.