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Photo: Vitra Vegetal Chairs. See the Vegetal Sociale sculpture by Bruno Billio at IDS 10.


  • 2010 editions of Toronto magazine and visitor guide out this week
  • New advertising opportunities on our website
  • Tradeshow opportunities in Brazil and China

Tourism Toronto has been conducting regular surveys at Pearson Airport. The table below, with results from the period between January and September 2009, shows some of the activities visitors engage in, broken down by age and whether they have children or not.
Q. Did you go to any of the following during your trip to Toronto?
    Age (%) With kids? (U20) (%)
  Total 15-19 20-34 35-54 55-74 74+ Yes No
Restaurant 79.8 77.8 82.2 77.7 78.0 75.0 79.2 79.9
Shopping 56.2 68.1 60.6 50.4 54.6 40.6 74.6 54.1
Attraction 34.2 52.8 38.5 27.7 28.2 34.4 55.6 31.7
Bar 27.0 29.2 41.5 23.0 13.0 3.1 19.7 27.9
Museum or gallery 15.8 25.0 15.7 14.3 17.4 18.8 23.9 14.8
Festival 10.5 15.3 12.8 8.9 8.6 9.4 14.4 10.0
Spectator Sport 8.5 9.7 9.9 8.1 4.6 6.3 13.4 7.9
Nightclub 8.2 12.5 17.3 4.5 1.3 0.0 7.4 8.3
Theatre 5.8 15.3 7.2 4.0 5.3 15.6 9.2 5.4
Comedy 0.8 4.2 1.2 0.8 0.4 0.0 1.1 0.8

Design Events Attract Influential Media
Popular and influential Wallpaper magazine is in Toronto at the invitation of TT's Media Relations team to experience Toronto as a design city and to check out the Toronto International Design Festival (TIDF) and the International Design Show. TIDF is a new festival celebrating local and international design consisting of exhibits, symposiums, lectures and fairs. Wallpaper is an upmarket international lifestyle magazine covering interiors, architecture, industrial design and travel.

Toronto Top Canadian Destination for LGBT Travellers
As anyone who regularly reads Tourism Now will know, TT's promotional efforts are sharply focused on the LGBT market. So it was gratifying to learn that Toronto was ranked as the most-visited Canadian destination in 2009. Community Marketing, Inc., a San Francisco-based LGBT market research and communications firm, polled over 7,000 LGBT consumers about their travel habits in 2009, and Toronto came out just ahead of Vancouver and Montreal.

Fanning the Flames of Corporate Sales
U.S. Corporate sales kicked off the New Year with a Canadian style ice-breaker. Tourism Toronto, along with several other Canadian cities, hosted Minneapolis-based clients on January 6 at a Calgary Flames vs. Minnesota Wild hockey game. Over 80 clients and their families attended this annual event, which has become a favourite of Minneapolis-based corporate meeting planners. The mood was upbeat as clients were looking forward to a prosperous year ahead.

Attractive Advertising Rates for Members
Tourism Toronto has launched a new initiative to assist our members with promoting their businesses: advertising opportunities on Traffic continues to grow on our site due to marketing and media relations efforts as the site had over 2.5 million visitors in 2009 and our goal for 2010 is to have over 2.6 million.

Ad placements are available on a number of pages on our site in the visitor section, including Home Page, What to Do, Where to Stay, What to Eat, Calendar of Events, Hot Deals, Plan Your Trip and Gay Toronto. To launch the initiative, placements are currently available at very attractive rates. For more information or to book a spot, please contact Duane Seamans at Publicitas APR at 416-363-1388 or

Travel Experts Get an Eyeful of Toronto
TT's Media Relations team hosted a writer from eTurboNews that resulted in a lengthy article highlighting a cross-section of Toronto's delights. eTurboNews provides global travel trade news to travel agents, tour operators, etc. and has over 230,000 readers worldwide with 2,700,000 page views a month.

More Amour
More coverage is emerging after TT hosted a French press group in partnership with Jet Airways in August 2009. Dé ran an extensive article, replete with photos, depicting the multicultural appeal of the city. Dé is a website dedicated to business travel.

Toronto Named Emerging Global Financial Centre
Toronto is already known as the third largest financial centre in North America, but Entrepreneur Magazine recently named Toronto as a top emerging financial centre in the world along with Tokyo, Zurich and others.

Get on Board
Hasbro has launched a country-wide vote to determine which Canadian cities will occupy the new Monopoly Canada game board. To vote for Toronto, visit With enough votes, Toronto could occupy the coveted high-rent space taken up by Boardwalk in the original game. The initial round of balloting closes February 7.

Become a Fan of Tourism Toronto
As we mentioned in the last newsletter, Tourism Toronto has recently started a "fan page" on Facebook that is oriented to our members and others who are interested in issues and events affecting tourism in Toronto. If you use Facebook and would like to receive our occasional updates and links with useful news and information, click here.

In addition, TT has been active for some months on Facebook and Twitter with visitor-oriented accounts that members are welcome to follow.

Bright Lights: Toronto Takes Centre Stage
The cover of Tourism Toronto's new Toronto magazine 2010 says it all and this week it hits the street. Filled with feature stories on celebs in Toronto, diverse neighbourhoods, outdoor adventure, nightlife, top chefs and of course hockey, Toronto magazine is designed to inspire travellers of all types to put Toronto at the top of their must-see list. Toronto magazine is available in most hotel rooms in the Toronto region, Ontario Travel Information Centres, all 20 Air Canada lounges worldwide and through Tourism Toronto's website and call centre. Along with the magazine, the Official Toronto Visitor Guide 2010 is also now available in CTM brochure racks throughout Ontario and through Tourism Toronto's website and call centre. All members will be mailed a copy in the next few weeks, so please watch for both publications. As always we welcome your feedback.

Toronto Magazine 2010Toronto Visitor Guide 2010

A Bite of the Big Corporate Apple
Tourism Toronto's Corporate Sales team is taking Manhattan with three days of sales calls in January, in and around the big apple. The "Imagine Creativity, Imagine Toronto" event hosted by Tourism Toronto in New York City and the Financial & Insurance Conference Planners conference held in Toronto last November, generated promising leads which will be followed up on during this trip.

Brazil Tradeshow Opportunity
For the past two years, TT has identified Brazil and Argentina as emerging markets and has initiated both sales and PR activities in both countries in partnership with our in-market reps and members. The CTC has now identified Brazil as a new market opportunity and is planning a B2B trade show for Canadian suppliers March 23-26 in Sao Paolo, Brazil. Registration information and show details will be forthcoming from the CTC in a couple of weeks. If you would like to learn more about this sales opportunity please email Elise Williamson with the CTC and ask to be included in her email list for the CTC B2B Brazilian Marketplace. Elise can be reached at Brian Graziano is responsible for the Latin America market at TT and he can be reached at

Chinese Tradeshow Opportunity
The Canadian Tourism Commission's China office is organizing a B2B tradeshow for Canadian sellers and Chinese travel trade April 12-17th in China. If you would like to participate or require more info, please contact Derek Galpin with the CTC China office at

Sport Events
The Toronto Sport Council 4th Annual Toronto Sports Summit, in partnership with Tourism Toronto, will be hosted at the Hilton Toronto on March 6. Watch for a business opportunity notice soon and join our Sports Team, the local sport community and sport leaders for an informative summit. You don't want to miss out on this event which will feature distinguished speakers and special guests.

The Canadian Sport Tourism Alliance (CSTA) will be holding its Sport Events Congress 2010 in Toronto at the Doubletree by Hilton - Toronto Airport from April 21-23. The Congress consists of training sessions, CSTA AGM, Sport Events Exchange, PRESTIGE awards luncheon, sport marketing/tourism streams and two outstanding networking events hosted by Tourism Toronto. We encourage members who are interested in learning more about sport and networking with national sport organizations to visit the CSTA website for more information. Registration is now open.

Taking Aim at Religious Conference Planners
Tourism Toronto will be exhibiting at the 38th RCMA World Conference and Exposition in Fort Worth, Texas this year. Religious Conference Management Association is an international association of religious meeting professionals who are responsible for planning over 14,000 events that attract more than 11 million attendees annually. The World Conference and Exposition is the landmark event for religious meeting planners and suppliers. This year's conference theme is "Aim High" and that's exactly what Tourism Toronto intends to do by developing relationships and delivering new business opportunities within this segment to our hospitality and tourism membership.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
Jan 30-Feb 3 Loblaw Companies Ltd 1,500
Jan 30-Feb 5 Glaxo SmithKline 500
Feb 5-11 Investors Group - Leaders Forum 2010 550
Feb 7-9 Allstream - Sales Conference 800
Feb 14-16 Ontario Bar Association 1,800

One Week Until Canada-e-Connect!
If you hurry, you can still register for Canada-e-Connect: Canadian Tourism's Online Strategy Conference. It runs from January 27-29 in Montreal, and has a packed program of social networking and marketing strategy presentations delivered by a range of experts. Take advantage of the special rates for Tourism Toronto members! Please use registration code CEC8643.

Tourism Toronto: Toronto Convention & Visitors Association
  Jan 9-Feb 6
ROM Winter Weekends
Royal Ontario Museum

Jan 19-24
Toronto International Design Festival
Various venues

Jan 21-24
Interior Design Show
Metro Toronto Convention Centre

Jan 21-24
Intimate Bach - Tafelmusik
Trinity-St. Paul's Centre

Jan 22
The Spoons
RBC Theatre - Living Arts Centre

Jan 27-Feb 28
Little House on the Prairie
The Canon Theatre

Jan 29-Feb 11
Wintercity Festival
Various locations

Feb 4-28
And So It Goes
Factory Theatre

To Feb 14
Shut Up and Show Us Your Tweets
Second City

To March 7
Recent Snow: Projected Works by Michael Snow
Power Plant Gallery

For a complete listing of events please go to our online events calendar.

"The austere exterior of Toronto's Drake Hotel belies its raucously stylish, retro-hip interior. Located on Queen Street West, the center of the art gallery scene, this boutique hotel with 19 rooms will appeal to those who appreciate quirky, high-design with a dash of humor."

— from The Boston Globe, January 2009




Did you know? One of the first design-oriented organizations in Toronto was the Toronto Mechanics Institute, established in 1830. The grand building at Church and Adelaide was later turned into Toronto's first public library.
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Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.