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TOURISM NOW

Photo: Interior Design Show - www.torontowide.com


IN THIS ISSUE - HIGHLIGHTS

  • Relax, Recharge, Renew needs you
  • L.A. media event hits right note
  • HelmsBriscoe event kicks off year
  • Compelling keynotes at this year's Canada-e-Connect

TOURISM SNAPSHOT
Tourism Toronto has been working aggressively to attract visitors from 30 international "key cities." These are major urban markets with high-yield visitors who travel frequently and do more and spend more in a destination. Compared with other visitors, travellers from these key city markets are more likely to visit attractions, museums and galleries and stay in hotels while in Toronto. They also are less likely to be discouraged by Toronto's traffic or weather.

Key City Visitor Characteristics

Key City Visitor Characteristics

Source: Tourism Toronto Visitor Survey (July - September 2010)


HIGHLIGHTS
Giving really makes a difference
Tourism Toronto is seeking donations for Relax, Recharge, Renew for 2011. Many of our members have already donated to this award-winning program that has become a signature Corporate Social Responsibility platform for TT and the many members that generously support it. Many of you have already responded to the call and donated certificates for 2-night hotel stays or restaurant meals, but since approximately 95 deserving families a year benefit, we need much more in order to sustain the giving through 2011. If you are able to donate or need more information about the RRR program, please contact Cathy Riches at 416-987-9077 or criches@torcvb.com.

Media event in L.A.
Tourism Toronto rocked the house in Los Angeles taking a piece of the city live to the Highlands Hollywood in early December. Toronto star chef, Guy Rubino, was on-hand to woo the media with his culinary arts and entertain with his band, BMD. The event drew 50 travel/lifestyle/culinary media who got a first-hand taste of the city. Early coverage of the event has already started to appear.

Tourism Toronto partners with powerful purchaser
TT's U.S. Corporate team attended the HelmsBriscoe Annual Business Conference in Washington D.C. January 5-7. The team talked up Toronto to almost 1,000 HelmsBriscoe associates and reaffirmed TT's strategic partnership with this influential organization. During the conference and Partner Fair, leads for over 10,000 potential room night bookings were established.

Two major online outlets showcase Toronto's value
As a result of the Media Relations team's pitches, Toronto was recently featured in ShermansTravel.com's "Top 10 Value Travel Destinations in 2011" and included in its weekly travel deals e-newsletter, Sherman's Top 25, which reaches an audience of more than 4 million subscribers. In addition, HuffingtonPost.com ran the piece, potentially exposing it to an additional 12 million unique visitors monthly on top of the over 800,000 that visit ShermanTravel.com.

The weather outside was frightful...
But our booth was so delightful that the attendees at EIBTM in Barcelona stopped by in droves. As part of the Canadian Tourism Commission contingent, TT and six members took the Toronto story to the hardy meetings and incentives professionals who braved the unusually wintry weather in Europe at the beginning of December.

Reaching upscale Argentine urbanites
Planeta Urbano magazine Argentina showcased Toronto as a result of a press trip hosted by TT's Media Relations team. This upscale lifestyle and travel magazine reaches 15,000 upper-income readers.

Two fall press trips net capital results
The Ottawa Citizen published "Toronto all dolled up - 5 reasons to head to Toronto for the holidays" on the cover of the December 18 travel section after a TT-hosted media visit. The article also ran on OttawaCitizen.com which gets over 114,000 unique visitors a month. The print article has an advertising equivalency of over $15,000.

A press trip during the Toronto International Film Festival saw the Washington Flyer magazine produce "Meet the Queen." The four-page article appears in the January/February print version as well as online.

Sweet talking government planners
TT, along with 18 downtown government sellers, started the year off on a sugar high with a mini trade show at the St Lawrence Lounge in the Ontario government's Mowat Building. "Sweet Treats" has become a quarterly visit to the more than 150 event planners of the provincial government offices. Event planners look forward to the trade show, the informal atmosphere and the goodies! In return, TT and its members are top of mind when the planners are looking for the perfect venue, a contact at a local attraction, or just information on what's happening when one of their groups is in town.

WHAT'S NEXT
Fulfill your New Year's resolution to stay on top of the latest trends in on-line marketing
Canada-e-Connect is the Tourism Industry Association of Canada's compelling look into the online and web-based trends, tools and technology that can help catalyze growth in the tourism sector. Keynote speakers include Tara Hunt, CEO & Co-Founder, ShWOWp.com, Scott Stratten, Author & unMarketing Expert and Amber MacArthur, Web Consultant, Strategist and Journalist.

Thanks to a special partnership, Tourism Toronto members are being offered a discounted registration rate of $545. To take advantage of the rate go to www.canadaeconnect.com, click on "I qualify for the Host DMO member rate" and when prompted, use the special registration code CECTOR. The conference runs from February 2-4 at the Hyatt Regency in Toronto.

CSAE event turned on its head with unique breakfast program
The Canadian Society of Association Executives' Tête-à-Tête takes place in Ottawa on January 27 and Tourism Toronto will be making a difference on the exhibitors' floor. This year TT's theme is "giving back" and we partnered with the Ottawa Centre for Research and Innovation to participate in its school breakfast program. Members, clients and volunteers will be enlisted to put together custom made breakfast/lunch bags which will be delivered to York Street Public School. The school is in a high-needs area and approximately 250 children will receive breakfast as a result of this unique initiative.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Jan 28-Feb 2 Loblaw Companies Ltd -National Kick-Off 1,500
Feb 3-8 The PULSE 1,800
Feb 13-22 Society for Research on Nicotine & Tobacco

1,000

Feb 17-25 Shoppers Drug Mart

2,200

Feb 21-28 Skate Canada - Central Ontario

3,000

Mar 21-27 American Animal Hospital Association

3,600



MEMBER FOCUS
Update your contact information
Keeping your member record up-to-date helps keep your membership in good standing and allows us to stay in touch with you and your staff about events, opportunities and association business. You can log in to the database by clicking on member login on the left sidebar on this page. Enter your user name and password and edit the information and don't forget to hit save. If you've forgotten your password contact the Member Care department at membercare@torcvb.com.

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Jan 21
Sinfonia Toronto
Glenn Gould Theatre

Jan 21
Nikki Yanovsky
Rose Theatre

Jan 22-23
Monster Jam
Rogers Centre

Jan 24-30
Toronto International Design Festival
Various locations

Jan 26-29
Questo Buio Feroce(The Wild Darkness)
Fleck Dance Theatre

Jan 27-30
Interior Design Show
Metro Toronto Convention Centre

Jan 28
Connecting: Toronto is an Awful City w/Christopher Hume
Royal Ontario Museum

Jan 28-30
National Bridal Show
Direct Energy Centre

Jan 28 - Feb 10
Winterlicious
Various restaurants

Jan 28-30
Come Up To My Room
Gladstone Hotel

Feb 1
Jazz at Lincoln Center Orchestra with Wynton Marsalis
Massey Hall

Feb 5-June 12
Black Ice: David Blackwood - Prints of Newfoundland
Art Gallery of Ontario

Feb 8-10
Blue Man Group
Living Arts Centre

For a complete listing of events, please go to our online events calendar.

WHAT THEY'RE
SAYING
"Today, when one travels to Toronto, it's not only for signing a contract or visiting an international conference, it's for discovering a cultural, inventive and enriching destination."

— from Paris-based design magazine IDEAT
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TORONTO
INSIDER
Did you know? The atrium in Brookfield Place was designed by Spanish architect Santiago Calatrava to evoke a tree-lined avenue.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.