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TOURISM NOW

Photo: Black History Month – Kuumba – courtesy of Harbourfront Centre


IN THIS ISSUE - HIGHLIGHTS

  • TT releases banner year tourism stats
  • Exclusive JUNO packages on sale through TT
  • Sport summit coming in March
  • Business Activity Calendar now available

TOURISM SNAPSHOT
Toronto moved up to sixth place in hotel occupancy among top North American cities from 10th place a year ago. In 2010, Toronto not only bounced back from the challenges faced across the industry in 2009, it continued to successfully stake its claim as one of North America’s leading urban destinations. The 2010 result is the latest in a steady climb that has seen Toronto move from 16th in 2006, to 13th in 2007 then 10th in both 2008 and 2009.

Yearly Occupancy of Top North American Cities
(RANKED BY 2010 OCCUPANCY RATES)


     

Change

2009

2010

City

2009

2010

%

Rank

Rank

New York City

77.0

80.9

5.0

1

1

Oahu Island

72.3

78.2

8.1

2

2

San Francisco

71.2

75.2

5.7

3

3

Miami

65.1

70.2

7.9

4

4

Boston

62.2

68.7

10.4

11

5

Toronto

62.3

68.3

9.7

10

6

Anaheim

63.6

68.1

7.1

8

7

Los Angeles

64.0

68.0

6.4

7

8

Vancouver

64.2

67.7

5.5

6

9

Washington, DC

64.6

67.0

3.8

5

10

San Diego

62.9

66.7

6.1

9

11

Seattle

61.4

65.7

7.0

12

12

New Orleans

57.4

64.7

12.7

17

13

Philadelphia

61.2

64.2

5.0

13

14

Orlando

59.5

63.2

6.3

14

15

Denver

57.5

62.9

9.3

16

16

Montreal

57.9

62.9

8.6

15

16

Chicago

56.3

61.8

9.8

18

18

Minneapolis-St Paul

55.7

61.0

9.4

19

19

Canada

58.9

60.9

3.5

 

 

Nashville

54.4

58.2

6.9

21

20

USA

54.5

57.6

5.7

 

 

Atlanta

52.5

57.5

9.7

24

21

St Louis

54.4

57.0

4.9

21

22

Phoenix

52.1

55.8

7.2

25

23

Tampa

52.1

55.3

6.1

25

24

Houston

55.2

55.1

-0.3

20

25

Dallas

51.0

54.6

6.9

27

26

Detroit

47.5

54.3

14.2

28

27

Virginia Beach

52.8

53.3

0.9

23

28



Source: Smith Travel Research


HIGHLIGHTS
Toronto reaches new heights
Tourism Toronto released its 2010 findings on January 27 that show a record year for tourism in Toronto. The number of hotel room nights sold reached over 8.93 million with the months of April, June and July all setting records for hotel occupancy. This resulted in the fifth highest growth rate and the sixth highest total occupancy rate for Toronto among the top destinations in North America. “More guests checking into hotels translates into more jobs being supported and created – not only in our hotels but also in our taxis, restaurants, shops, attractions and entertainment venues,” noted Terry Mundell, President of the Greater Toronto Hotel Association.

Many Toronto media outlets covered the story including two articles in the Toronto Star, Global news, CBC radio and television, and business and trade publications.

Turning sales into smiles
At the recent Canadian Society of Association Executives’ Tête-à-Tête tradeshow in Ottawa, Tourism Toronto, with the help of several members, launched a unique initiative that brought both smiles and tears of appreciation to the faces of everyone who participated. TT’s Association sales team decided to turn its display booth into a staging area for putting together food packages for a local school breakfast program. At the end of the afternoon, 250 breakfast/lunch bags had been filled and readied for the York Street elementary school by the tradeshow attendees who passed through the booth. An additional $1600 dollars was raised by an auction that will provide 1,000 more breakfasts for children in Ottawa. TT hopes to repeat this project in other communities in the future.

JUNO packages
To leverage the opportunity the 40th anniversary of the JUNO Awards presents, TT is offering a special pre-sale of tickets as part of travel packages. More than 25 Toronto hotels are part of the pre-sale packages, ensuring a range of options. Toronto will be the site for music celebrations of all genres during JUNO Week, from March 21-27, culminating in the Awards broadcast live from the Air Canada Centre on March 27. The special packages went on sale January 26 through Tourism Toronto at www.SeeTorontoNow.com and 1-800-499-2514.

Abu Dhabi outreach
TT’s Media Relations team hosted Zahrat Al Khaleej magazine on a recent holiday-themed press trip at the beginning of December. A five-page feature on Toronto resulted. Zahrat Al Khaleej is a well-established weekly women’s magazine in Saudi Arabia and UAE.

What happens in Vegas... bodes well for Toronto!
From January 9-12, TT and the Metro Toronto Convention Centre were exhibitors and sponsors at the annual meeting of the Professional Convention Management Association in Las Vegas. This event again drew more than 1,100 association meeting planners and 4,200 industry professionals in total. TT’s signature IMAGINARIUM was a highlight of the conference, playing host to approximately 500 meeting planners over the course of the event and providing TT’s sales team with a unique environment to spend time with current and prospective clients.

Judo flips into Toronto again
On January 19 and 20, Judo Ontario was back into our area for another round of site inspections to lock down yet another Judo event in the near future. Judo Ontario along with Judo Canada confirmed that Toronto will host the 2012 Canadian Nationals in July 2012 at the MasterCard Centre.

Getting out there
Toronto is showcased in a two-page feature in the December issue of UK’s Out There. The magazine is a bi-annual, international luxury magazine for gay men.

WHAT'S NEXT
Indian Media Mission
TT’s Media Relations team is in the midst of a five-day visit to Delhi and Mumbai to promote and showcase the city’s top attractions, services and events. The mission includes meetings with more than 30 high-profile media and publication houses. This is a timely trip that will help put Toronto top of mind as the highly anticipated “Bollywood Oscars” come to Toronto in June.

Sustaining sustainability
TT’s Client Services team will be at the annual GMIC Sustainable Meetings Conference, February 20-23 in Portland, Oregon, an event for planners and suppliers to address sustainability issues that are redefining the events industry. Tourism Toronto is a member of the Green Meeting Industry Council (GMIC), a global community dedicated to sustainability in the meetings and events industry through education, research, and setting policy and standards.

February a big month for meetings professionals
Several major industry events are taking place around the world and Tourism Toronto will be on the scene making Toronto’s presence felt. The U.S. Corporate and Association teams are partnering in San Francisco for the Meeting Planners International Northern California Chapter Annual Conference & Expo on February 10 where over 500 corporate and association meeting planners convene.

The International Association of Professional Conference Organizers (IAPCO) 2011 Annual Conference is in Quebec City on February 10-13. TT, in partnership with the CTC and other Canadian destinations, will host a team-building event and dinner during the conference for all the IAPCO delegates.

The 2011 European Meetings & Events Conference (EMEC) held February 13-15 in Dusseldorf, Germany, has become a focal point for the key players in the European meeting community and a place where networking is at a premium and many ideas are shared.

On February 24, TT will again exhibit at the annual DMAI Destination Showcase in Washington D.C. This important regional tradeshow draws more than 500 meeting planners from the D.C. area, a majority of whom plan meetings outside of the U.S., so this is a vital event on TT’s tradeshow calendar.

Sport leader summit
Sport sellers should note Saturday, March 5 in their calendars for another Toronto Sport Council Summit in partnership with Tourism Toronto. At last year’s Sport Summit the community suggested TT bid on the 2012 Ontario Summer Games (OSG). We listened, we did and we won, so the upcoming Sport Summit will be the official launching ground and fundraiser for the 2012 OSG Toronto. The event will be a great networking opportunity with sport industry leaders and colleagues as well as a chance to learn how to get involved in the 2012 OSG. Details on how to register are coming soon.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Feb 3-8 The PULSE 1,800
Feb 13-22 Society for Research on Nicotine & Tobacco 1,000
Feb 17-25 Shoppers Drug Mart

2,200

Feb 21-28 Skate Canada - Central Ontario

3,000

Mar 21-27 American Animal Hospital Association

3,600

Mar 25-28 Canadian Academy of Recording Arts & Sciences - JUNO Awards 2011

5,000



MEMBER FOCUS
Business Activity Calendar for 2011
The 2011 Business Activity Calendar is now available for members. Chock full of tradeshows and sales missions the International Leisure Trade and MC&IT teams are attending this year, please view it to find opportunities that fit for your business or service.

2011 Proud Member decal
The 2011 version of “Proud Member” decal will be mailed to members shortly along with a copy of the 2011 Toronto Visitor Guide and Toronto magazine. The decal is produced by TT every year, so watch for it in the mail in February and display it prominently!


Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Feb 4
Dinner + A Movie
Gardiner Museum

Feb 5-6, 12-13
Kuumba – A Celebration of Black History Month
Harbourfront

Feb 5–June 12
Black Ice: David Blackwood – Prints of Newfoundland
Art Gallery of Ontario

Feb 8-March 20
The Secret Garden
Royal Alex

Feb 8-10
Blue Man Group
Living Arts Centre

Starts Feb 8
The Fantastiks - Soulpepper
Young Centre

Opens Feb 11
Nature Unleashed
Ontario Science Centre

Feb 12
Toronto Rock vs. Calgary Roughnecks
Air Canada Centre

Feb 15 – Apr 10
South Pacific
Toronto Centre for the Arts

Feb 18-27
Canadian International Auto Show
Metro Toronto Convention Centre

Mar 4-6
Toronto International Bicycle Show
Better Living Centre

Mar 9-13
Don Quixote – National Ballet
Four Seasons Centre

For a complete listing of events, please go to our online events calendar.

WHAT THEY'RE
SAYING
"All of the ingredients for a great vacation - museums, heritage, history, attractions, restaurants and a stunning menu of festivals and events are present. You do need a passport, but it’s well worth the effort."

— from "Afro-Canadian Heritage" Philadelphia Sun
MEMBER
TOOLKIT
EVENT CALENDAR

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TORONTO
INSIDER
Did you know? The Toronto Public Library’s Rita Cox Black and Caribbean Heritage Collection is one of the most significant collections in Canada with over 16,000 print and audio visual items.
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
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Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.