TOURISM NOW
Photo: This exhibition was organized by The Museum of Modern Art, New York.

Images from left to right:
Tim Burton. (American, b. 1958)
Untitled (Creature Series). 1980–1989.
Pen, ink, marker, and colored pencil on paper
15 x 6" (38.1 x 15.2 cm)
Private collection
© 2010 Tim Burton
Tim Burton. (American, b. 1958)
Blue Girl with Wine. c. 1997.
Oil on canvas
28 x 22" (71.1 x 55.9 cm)
Private collection
© 2010 Tim Burton
Tim Burton. (American, b. 1958)
Untitled (Boy Series). 1980–1990
Pen, ink, marker, and watercolor on paper
10 x 14" (25.4 x 35.6 cm)
Private collection
© 2010 Tim Burton
Tim Burton. (American, b. 1958)
Surrounded. 1996.
Oil and acrylic on canvas
36 x 48" (91.4 x 121.9 cm)
Private collection
© 2010 Tim Burton
IN THIS ISSUE - HIGHLIGHTS

  • Toronto chosen as top destination for Chinese travellers
  • European media and sales missions
  • Registration for TT's holiday celebration still open

 

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGIONS
 

To Dec 12
Twelve Trees of Christmas
Gardiner Museum

To Dec 12
Lowe's Toronto Christmas Market
Distillery District

To Dec 23
Christmas at Black Creek
Black Creek Pioneer Village

To Dec 31
Cavalcade of Lights
Various locations

To Jan 2
The Warrior Emperor and China's Terracotta Army
Royal Ontario Museum

To Apr 3
Maharaja: The Splendour of India's Royal Courts
Art Gallery of Ontario

To Apr 17
Tim Burton Exhibition
TIFF Bell Lightbox

Dec 8 & 9
The State Ballet of Russia – The Nutcracker
Rose Theatre

Dec 10-12
Motorcycle Show
Metro Toronto Convention Centre

Dec 11 & 18
Winterfest
Toronto's Waterfront

Dec 11 – Jan 2
National Ballet - The Nutcracker
Four Seasons Centre

Dec 13
Canadian Brass w/Quartetto Gelato
Roy Thomson Hall

Dec 15-18
Tafelmusik – Messiah
Trinity-St. Paul's Centre

Dec 15 & 18
Nathaniel Dett Chorale: An Indigo Christmas - Kwanzaa Litanies
Glenn Gould Studio


For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"One person's craziness is another person's reality." – Tim Burton
 
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TOOLKIT
EVENT CALENDAR

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TOURISM TORONTO 2011 BUSINESS PLAN

TOURISM TORONTO 2009 ANNUAL REPORT

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TORONTO
INSIDER
Did you know? In honour of his exhibition, Tim Burton will contribute a major original commission transforming the King Street windows of TIFF Bell Lightbox into a seasonally-changing window display, beginning with a Christmas theme.
 
TOURISM SNAPSHOT
 

The changing nature of American travellers to Toronto is seen in new data from this summer's travel season. While the number of Americans arriving by car decreased, arrivals by non-auto (which are primarily by air) are up by 6.8% for the year through the end of September. The near markets and border regions will always be important to tourism in Toronto, but growth will come--and is already coming--from the major urban markets like New York City, Chicago and Los Angeles.


Source: Statistics Canada

 
WHAT'S NEXT
 

Toronto is tops in China
Toronto was the only Canadian destination chosen by readers of Elite Traveller and CTrip.com (China's largest on-line travel agency) and ranked as 12th most popular among the top 30 overseas destinations for interested travellers. The two outlets polled over 7.5 million readers/site visitors and the results are below.

Top 30 Overseas Destinations
1. Paris, France
2. Swiss Alps Jungfrau, Switzerland
3. Tokyo, Japan
4. Republic of Maldives
5. Prague, Czech Republic
6. Phuket, Thailand
7. Amsterdam, the Netherlands
8. Johannesburg, South Africa
9. Seoul, Korea
10. Great Barrier Reef / Cairns, Australia
11. Disney World Orlando
12. Toronto, Canada
13. London, England
14. Singapore Island, Singapore
15. Zurich, Switzerland
16. Vienna, Austria
17. Hawaii
18. Dubai, United Arab Emirates
19. Cancun, Mexico
20. Cairo, Egypt
21. Bangkok, Thailand
22. Kilimanjaro, Tanzania
23. Cape Town, South Africa
24. Titlis, Switzerland
25. Lapland, Finland
26. Gold Coast, Australia
27. Tahiti
28. Masai Mara, Kenya
29. South Bohemia, Czech Republic
30. Chamonix, France

New flights from Bejing
The fourth largest carrier in China, Hainan Airlines, launched direct service from Beijing to Toronto with the arrival of their inaugural flight to Pearson International Airport on November 27. This four-star carrier will offer direct service between the two cities on Mondays, Wednesdays and Saturdays and is the first Chinese airline to serve Toronto. The International Leisure Trade Sales team has been working closely with Hainan in recent weeks to promote the new route to Chinese travel trade and media. Several trade and media will be visiting the city on fam tours, with the support of the airline, over the coming months.

They like us, they really like us
Since launching the Toronto Facebook page in late 2009, it continues to see tremendous growth which was most recently bolstered by Tourism Toronto's holiday promotion. The visitor-oriented page, which offers packages, contests and information about events, now has nearly 30,000 fans! Fan interaction and participation continues to increase as well, which is a key to successful social media.

London calling
Representatives from the International Leisure Sales team along with seven members recently attended World Travel Market (WTM) held in London, England in November. While exhibiting at this travel trade show, the sales team had 30 business appointments with key U.K.-based wholesalers, tour operators, online travel agencies and travel consortia to discuss future Toronto programs and marketing campaigns. As a result of our meetings several leads and member referrals were generated and potential marketing initiatives for 2011 were identified. The U.K. clients indicated that despite the difficult economic climate, they are experiencing a healthy number of advance bookings for the 2011 season.

Major European media get a visit
A European media mission to four cities resulted in face-to-face meetings with 64 targeted travel media in London, Frankfurt, Berlin and Paris. The media included top newspapers such as The Times of London, Frankfurter Neue Presse, Berliner Kurier, Der Tagesspiegel, and Le Journal du Dimanche, as well as TV producers and online media. Several media from these meetings have already confirmed Toronto stories for 2011 as these advance media missions lay the groundwork for upcoming press tours in Toronto and coverage in targeted key cities.

London comes to TO
In partnership with the Thompson Hotel and OTMP, TT's Media Relations team recently hosted top London-based media from November 24-28 to sample Toronto's culinary scene, nightlife and trendy neighbourhoods such as West Queen West and Yorkville. Media included CNBC Business, OK! Magazine, Shortlist, Palladium and The Times.

A capital night
On November 25, TT and 20 members hosted 80 Canadian association clients representing business in all stages of the sales cycle for dinner at the National Arts Centre followed by an evening of musical theatre with Fiddler on the Roof. This annual event features a different activity each year and has become a mainstay on the Ottawa meeting industry networking calendar.

Reaching U.S. urbanites
"Tempted by Toronto" ran in the Metro U.S. papers after a press trip hosted by TT in mid-October. Toronto got a cover mention and the article reached more than 700,000 readers in the Boston, Philadelphia, New York and Long Island versions of the paper. Additionally, the article ran online in each of these outlets and in the Metro US main site.

À Paris
As part of Tourism Toronto's key cities initiatives, representatives of TT's International Leisure Trade Sales team recently participated in a CTC France-sponsored tradeshow--Forum Des Americas a Paris--where staff met with key French travel trade clients specializing in the North American market. While in Paris, TT also participated, along with five other Ontario suppliers, in a two-day sales mission sponsored by Ontario Tourism. Targeting both group and FIT operators, client interaction opportunities included product training sessions, product and marketing development and a client event.

More coverage comes out of TIFF
TT-hosted press trips during TIFF have resulted in coverage in a range of media and countries. Hokuu Shimpo, Kitanippon Shimbun and Kahoku Shimpo ran this item, with more to come, as this newswire story is picked up by additional publications.

The Spanish TV show Castellano-Manchegos por el Mundo is about Spanish people living in different parts of the world. In this episode, which runs close to 50 minutes, ex-pats tell viewers about their new life in Toronto and show them their favourite places in the city.

Berliner Kurier am Sonntag (Berlin) ran a double-page feature on Toronto both online and in print. Berliner Kurier am Sonntag is a daily newspaper covering events and entertainment that reaches 176,000 readers. The article had an advertising equivalency of over $37,000.

They shoot, we score
On December 2, TT's U.S. Corporate team partnered with the Canadian Tourism Commission and other CTC partners to host 70 corporate planners and their guests at an NHL game in Minnesota. These planners are based in many industries and have potential to host their groups, meetings and conventions in Toronto.

Travel trade triad
TT's International Leisure Sales team, together with several member companies, attended three major North American travel trade conventions in the past month including Bienvenue Quebec in Charlevoix, Q.C., Ontario Motor Coach Association held in Niagara Falls, ON, and the National Tour Association's annual convention which took place in Montreal, QC. Business meetings were conducted with over 150 Tour Operators from North America who expressed keen and renewed interest in Toronto for 2011 and overall feedback from the trade clients indicated that 2010 business had rebounded. Additionally, during October and November, Toronto was showcased to key tour operators from North America who participated in one of eight familiarization tours targeting both the adult and student market segments.

Front and centre in D.C.
TT was the Platinum Sponsor of PCMA's Capital Chapter annual meeting in mid-November. This annual event drew several hundred "power players" from the Washington, D.C. meeting community and was an excellent opportunity to keep Toronto's profile high as the sales team networked with past, present and future business partners and updated them about what's new in Toronto.

 
WHAT'S NEXT
 

Registration for TT's holiday celebration still open
Over 700 industry colleagues have registered for Tourism Toronto's holiday event but there's still time to join them. Please register here. A reminder that your generous contribution of $5.00 is going to the Fort York Food Bank, an organization that helps the community year-round, but serves an even greater need at holiday time. To say thank you for your contribution, a complimentary drink ticket will be provided. We look forward to seeing you at the Metro Toronto Convention Centre on December 13!

Big expo in the Big Easy
From December 7 - 9 TT will again exhibit in the Canadian Pavilion at the International Association of Exposition and Events Expo! Expo! Conference and Tradeshow in New Orleans. This event provides great access to the leading trade show and event producers and allows us to keep a finger on the pulse of the exhibition side of the industry.

Chicagoland showcase
On December 14, TT will exhibit at the Association Forum of Chicagoland's Annual Holiday Showcase in Chicago. This annual event provides an education-filled morning and an afternoon tradeshow that draws more than 2,000 qualified meeting professionals from the Chicago area and surrounding Midwest states.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Atendees
Dec 2-6 Youth Specialties - Youth Workers Conference 800
Dec 26-31 Brethren in Christ Church – YouthQuest 500
Dec 27-Jan 1 American Institute of Architecture Students 1,000
Jan 4-8 Softchoice - Launch 2011 900
Jan 10-15 Acklands Grainger 725
Jan 16-21 Nestle Canada 900
Feb 17-25 Shoppers Drug Mart 2,200
 
MEMBER FOCUS
 

Update your contact information
Keeping your member record up-to-date helps keep your membership in good standing and allows us to stay in touch with you and your staff about events, opportunities and association business. You can log in to the database by clicking on member login on the left sidebar on this page. Enter your user name and password and edit the information and don't forget to hit save. If you've forgotten your password contact the Member Care department at membercare@torcvb.com.

Welcome New Members

Attractions
Formula Kartways Inc.

Peel Aboriginal Network

Planet in Focus

Niagara Canada Tours

Meeting Services
Adup Display

North American Logistic Services Inc.

PCI Conference & Events

Retail
Hazelton Lanes Shopping Centre

Via Cavour

Restaurant & Nightlife
Bloor Street Diner

Transportation
Best Toronto Tours & Limousines Inc.

 
 
We want to hear your feedback on this newsletter. Please contact Cathy Riches via newsletter@torcvb.com with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.