Please add Tourism Toronto News (news@mail.torontotourism.com) to your safe senders' list.
That way you will receive Tourism Now fully formatted and with images intact every time.

TOURISM NOW
TOURISM NOWDECEMBER 2, 2009

Photo: Buffalo Bills Toronto Series


IN THIS ISSUE - HIGHLIGHTS

  • Dazzling top financial and insurance conference planners
  • Toronto's new edge in attracting major sports events
  • Team Toronto at Canada's largest bus tour event
  • Reminder of Holiday Party and "We've Been Expecting You" presentation

TOURISM SNAPSHOT
According to updated research released by MPI Canada the meetings industry generated total spending in Canada of $23.8 billion in 2008, illustrating the scale of impact meetings and conventions have on economies all across the country. The new report was released as an update to MPI's seminal study of last year, adding 2007 and 2008 numbers to the original report which showed 2006 data. It includes information on the number of events Canada wide, attendees, delegate spending, generated GDP, employment and taxes. For more information visit this website.
 
Meetings in Canada - 2008  
Total number of meetings 673,400
Total participants (delegates, organizers) 69,749,60
Total expenditures $23,827,643,100


HIGHLIGHTS
Reaching New York City
NY1 News' travel correspondent Valarie D'Elia of the Travel with Val segment was in Toronto November 2-4 filming the destination for a feature highlighting the December 3 NFL game between the New York Jets and Buffalo Bills. While here, D'Elia also took in some regional spa pampering. NY1 News is Time Warner Cable's 24-hour news channel in New York City seen in 2.1 million homes, representing 4.5 million viewers.

A Dine Around With a Twist
From November 15-18 Tourism Toronto welcomed into the city 600 meeting planners and suppliers from the Financial and Insurance Conference Planners (FICP) for their Annual Conference. To put Toronto on the map for our unique ideas and inspiration, Tourism Toronto put an unusual twist on the dine around concept as part of our sponsorship night and sent all 600 delegates out on the town with their own Toronto-branded customized $150 pre-paid VISA cards. Over 21 restaurants participated in the program which generated over $80,000 worth of dining business in one night. All remaining funds on the cards were de-loaded the following day and were given to FICP's charity of choice, Coats for Kids. Afterwards several high-value planners commended the program as one of the most innovative hosting initiatives they had seen.

TT's Sport Tourism CSEE Designation Is Canada's First
On Nov 18, one of TT's Sport Tourism team, Shelley Crawford, became the first Canadian to earn the Certified Sports Event Executive (CSEE) designation through the National Association of Sports Commissions (NASC). A second Sport Tourism team member, Sonja Turek, is also working her way toward the designation later in 2010. The CSEE plaque will be awarded during the Opening Ceremonies of the 2010 NASC Sports Event Symposium on April 13, 2010 in Columbus, Ohio.

Nuit Luxe
As a result of the Media Relations team hosting Good Life Connoisseur magazine for Nuit Blanche this past October, Toronto was featured in a five-page spread in the November/December issue of the magazine. Good Life Connoisseur focuses on the finer things in life such as travel, wine, luxury cars and resorts. The article has an equivalent advertising value of $38,000.

Bienvenue à Toronto
Tourism Toronto, together with 31 member companies, attended the Bienvenue Quebec Tradeshow last month in Quebec City. The event brought together tour operators from Quebec and Ontario, along with U.S.-based operators for a series of timed appointments with tourism industry suppliers. The Quebec touring and student travel market is one of the few markets that has remained relatively buoyant during these difficult times and remains a focus for Tourism Toronto. Eleven members participated via the Association Representation Program and 10 member referrals/leads were generated from the event for follow-up.

Mini Trade Show for Government Meetings
November 12 was another successful day with the Ontario government as Tourism Toronto, in partnership with the West Region Hotels and Member Venues, showcased their properties to a very enthusiastic group of government meeting planners.

Olympic Torch Provides Media Opportunities
Olympic gold medalist and swimmer, Cesar Cielo, passed through Toronto November 25-26 after participating in the Torch Relay in Eastern Canada. Cesar spent some time getting to know the city and will share his experience with his fellow Brazilians via Caras magazine. Caras is an upscale lifestyle magazine distributed throughout Brazil which will document his time spent here. TT's Media Relations gave Cielo a taste of Canadian hospitality, Toronto-style, with a city tour, ice skating, CN Tower visit and Canadian cuisine from some of Toronto's finest chefs.

Keeping the Buses Rolling to Toronto
A representative from the Leisure Trade team along with 31 Tourism Toronto members recently attended the Ontario Motor Coach Association (OMCA) Annual Conference held in London, Ontario. OMCA is one of the largest travel and tourism-related associations in Canada, with over 1,100 members including more than 75 members representing private sector bus operators, inter-city bus lines, charter and coach tour companies in Ontario. While at the conference the Leisure Trade team conducted 46 business appointments with key retail and group tour operators which generated 39 business leads and member referrals for possible 2010 Toronto programs.

Bloomberg Talks Up Niagara Vintages
As a result of hosting food and wine writer John Mariani in the earlier part of 2009, a third article on Toronto chefs offering Niagara wines resulted in Bloomberg News, an international wire service that provides news and analysis to business and media professionals around the world. Bloomberg stories are syndicated to over 450 newspapers worldwide with a combined circulation of 80 million people.

Down Under All Over Toronto
With two million viewers per week, The Great Outdoors is an Australian travel magazine series and one of the longest running shows on Australian TV. In September, the show ran a six-minute feature on travel to Toronto, resulting from a media visit jointly hosted by Tourism Toronto, the CTC and OTMPC. The feature takes viewers up the CN Tower, into Casa Loma, across to the Islands, through the PATH system and around Toronto on a perfect-looking summer day. A short version of the story is also available on Yahoo Travel.

WHAT'S NEXT
International Team Invades Barcelona!
Tourism Toronto's International sales team, together with six members, is taking part in the annual EIBTM Trade Show in Barcelona from December 1-3. This annual worldwide exhibition for meetings, events and incentive travel professionals attracted over 3,700 hosted buyers from 50 world markets in 2008! Tourism Toronto prides itself as the largest partner at the Canada Stand and continues to keep Toronto top of mind on the international scene. TT hosts a "Toronto Experience" event on December 2 for a select list of clients from the corporate/incentive and association market from the U.K.

CSTA a Perfect "10"
The Canadian Sport Tourism Alliance (CSTA) selected Toronto to host their Sport Events Congress 2010. This very special 10th anniversary edition will be headquartered at the Toronto Airport Doubletree by Hilton April 21-23, 2010. The 2010 edition of the Congress consists of training sessions, AGM, sport events exchange, Canadian PRESTIGE awards luncheon, sport marketing/tourism streams and two networking events hosted by Tourism Toronto. We encourage members to register on the CSTA - Sport Events Congress 2010 website, if you are interested in learning more about sport event industry, networking with national sport organizations and learning from your peers in the business. This will be the sports conference of the year on our home turf. Registration is now open.

TT Holiday Party
The tourism industry gathering of the year happens on Tuesday, December 8. Thank you to the nearly 800 people who have registered for Tourism Toronto's Holiday Party at the Metro Toronto Convention Centre. We look forward to raising a glass with you in a toast to partnership and the year ahead.

Also, don't forget that at 3 p.m. Second City Communications presents a preview of "Welcome to Toronto! We've Been Expecting You!" a hospitality excellence program and community engagement initiative by the City of Toronto, the Ontario Ministry of Tourism and Tourism Toronto. Come for a free sneak peek of this exciting program.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
Nov 30-Dec 7 BMO Skate Canada Eastern/Western Challenge 2,000
Dec 6-10 TD Bank - TDBFG 1,000
Dec 6-11 RFID Journal - Live Canada 500
Dec 28-Jan 4 National Collegiate Athletic Association - 4th Intl Bowl 40,000


MEMBER FOCUS
Member-to-Member Offers
This holiday season take advantage of Massage on Wheels' offer of 10% discount on Massage and Spa services for you or your clients. Click here for details on this and other member-to-member offers. If you would like to offer a service or product to your fellow members, contact Denise Belgrove at dbelgrove@torcvb.com in Member Care.

Welcome Tourism Toronto's Newest Members

Attractions
Toronto Fiesta ('Corso Italia's Toronto Fiesta')

Industry Suppliers
CVENT

Receptive Tour Operator
Incentours Inc.

Retail
ZM Cycle and Fitness Ltd.

Tourism Toronto: Toronto Convention & Visitors Association
UPCOMING
EVENTS ACROSS
THE REGION
  Nov 11-Feb 9
Upon First Refraction
Drake Hotel

Nov 26-Dec 6
One of a Kind Christmas Show and Sale
Direct Energy Centre

Dec 3
Buffalo Bills vs. New York Jets
Rogers Centre

Dec 4
Olde Tyme Candlelight Parade
Unionville

Dec 5
ARTBus!
Departs OCAD

Dec 5-Feb 13
DJ Skate Nights
Natrel Rink - Harbourfront

Dec 6
Christmas Fest in Kleinburg
Village of Kleinburg

Dec 7 & 8
Holiday Bake-Off
Food Studio - ROM

Dec 8-Jan 10
Fiddler on the Roof
Canon Theatre

Dec 9
Toronto Mendelssohn Choir - Festival of Carols
Yorkminster Park Baptist Church

Dec 12-Jan 3
National Ballet's The Nutcracker
Four Seasons Centre

For a complete listing of events please go to our online events calendar.

WHAT THEY'RE
SAYING
"He likes football, and you like shopping. So it's a special time of the year, why not hop on a plane and head to the romantic city of Toronto for the best couples weekend ever? Tickets and hotels are surprisingly cheap... and all your not-so-jet-set friends back home will be mega jealous."

— The Luxury Spot - New York travel blog
MEMBER
TOOLKIT
EVENT CALENDAR

UPDATE YOUR LISTING

TOURISM TORONTO 2010 BUSINESS PLAN

TOURISM TORONTO 2008 ANNUAL REPORT

TORONTO
INSIDER
Did you know? 50 years ago this week, in 1959, Buffalo's new football team officially selected the name "Buffalo Bills," adopting the name of Buffalo's AAFC team (1947-49) which was named after the legendary Pony Express rider, Buffalo Bill Cody.
We want to hear your feedback on this newsletter. Email us at newsletter@torcvb.com with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at www.SeeTorontoNow.com.

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.