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Tourism Now January 18, 2012

With its shopping, entertainment and holiday magic, Toronto is steadily gaining visitors during the key holiday season. Typically a slow month for leisure travel, December has long been a need period for hotels. Tourism Toronto’s fall campaign again focused on the holiday period to draw more leisure visitors to experience the lights and energy of the region in November and December.

December 2011 Room Nights Sold
Source: Smith Travel Research (preliminary data)


Toronto on Today
Toronto was included in a five-minute travel segment on the highly popular Today Show when the editor of Travel + Leisure appeared on the show to review the magazine’s “12 places to see in 2012.” Toronto was included on that list in the January 2012 issue of the publication which has 970,000 monthly readers and a further 1.74 million online viewers. The Today Show has over 5 million viewers.

Team Toronto takes PCMA
Toronto again was one of the most visible destinations at this year’s PCMA (Professional Convention Management Association) Annual Meeting in San Diego last week. As an official partner of PCMA, along with the MTCC, Tourism Toronto and a delegation of 16 members met with more than 400 potential clients in the Toronto Imaginarium, which has become a widely admired fixture at PCMA events. The team also met one-on-one with eight of the official hosted buyers, toward developing more long-term business in the important Association meetings market. Watch the next issue of Tourism Now for more on our annual “Give Back” efforts at PCMA.

Media trip creates buzz for Toronto’s winter offerings
TT’s holiday-themed press tour in late 2011 has resulted in multiple pieces including the Dallas Morning Newsfull-colour spread on the ROM’s Mayan Exhibit, the Detroit News and Vancouver’s The Province, which featured holiday activities in Toronto. All told, over a half-million readers in key U.S. and Canadian markets were reached, and more coverage is expected.

Channeling Toronto travel
Toronto was featured in a special one-hour segment on New Year’s Day on the Travel Channel (U.S.) with Johnny Jet’s “Hot Spots 2012.” The program focused on the Trump International Hotel and Tower Toronto and Four Seasons Toronto, both scheduled to open in 2012. Travel Channel is available in nearly 96 million U.S. homes.

Tourism Toronto goes Platinum
Smart Meetings Magazine has named Tourism Toronto a recipient of its 2011 Platinum Choice Award, conveying “readers’ recognition that you and your staff have met the high standards our industry strives to achieve.” Toronto continues to attract notice as a top meeting destination with service quality throughout the destination consistently being cited as a key competitive advantage.

Figaro, Figaro, Figaro
Paris-based fashion and lifestyle publication Le Figaro Madame took a loving look at Toronto, complete with a fun “iPhone Diary” slideshow and a mention on the cover, after a Media Relations team-hosted trip. The advertising equivalent of the print piece is over $76,000.

A Feisty take on TO
Canadian indie music artist, Feist, gives the 986,000 monthly readers of Air Canada’s inflight magazine, enRoute a glimpse into some of her favourite spots in her home base including the St. Lawrence Antique Market and the Royal Ontario Museum.


Going Tête à Tête
On February 9, one of Canada’s premier tradeshows focusing on Canadian association, federal government and union business will take place in Ottawa. Tourism Toronto, along with 12 members, will be exhibiting at this year’s show and collaborating with the Ottawa Scholl Breakfast Program to put together breakfasts for over 350 Ottawa kids on the tradeshow floor. The annual CSAE/MPI dinner will follow with TT playing a key role again this year as Platinum Sponsor for this event which is expected to draw 700 guests.

Upcoming Meetings & Conventions (350+ Delegates)

Dates Meeting/Group Name Attendees
Jan 24-30 Shoppers Drug Mart 2,200
Feb 2 & 3 Target Corporation 600
Feb 8-10 Ontario Bar Association 350
Feb 9-12 Pulse Dance Workshop 1,000
Feb 15-18 Ontario Assoc of Agri Societies 1,000
Dates Meeting/Group Name Attendees
Jan 20 Total Wedding Show 15,000
Jan 29 & 31 Canadian Toy & Hobby Fair 7,000
Jan 29 & 31 Mode Accessories Intl Expo Spring/Summer Show 4,000

• The 2011 / 2012 ORHMA (Ontario Restaurant Hotel and Motel Association) Toronto Restaurant Awards will honour industry professionals and organizations that have made significant contributions to the Toronto Restaurant Industry.

Date: January 24, 2012
Time: 6:30 p.m.
Location: Palais Royal

• Registration is now open for three back-to-back hospitality and tourism events:

March 6 - Hotel Association of Canada Conference (
March 7 - Canadian Tourism Marketing Summit (
March 6 & 7 - Online Revealed Canada (

People attending these conferences can select sessions from among the different parallel events.


Prestigious arts award for Charlie Cutts
Charles S. Cutts, President and CEO of the Corporation of Massey Hall and Roy Thomson Hall, and also past-Chairman of Tourism Toronto’s Board of Directors, was honoured this week with the 2012 Patrick Hayes Award from the International Society for the Performing Arts. Presented at a ceremony in New York, the award recognizes individuals “whose achievements in arts management are deserving of special praise and recognition.” Congratulations, Charlie.



Free marketing workshops for members
Tourism Toronto is partnering with the Canadian Tourism Commission to offer our members the opportunity to participate in two CTC marketing workshops--January 26 and 27--free of charge. The objective in hosting these workshops is to encourage Tourism Toronto members to apply for and develop experiential marketing programs that will be eligible for the CTC’s Signature Experience Collection.

The half-day workshops will be hosted by the Fairmont Royal York in partnership with Tourism Toronto. For more information and to reserve a spot, please contact Linda Lee, Executive Assistant, Marketing and International Leisure Sales, Tourism Toronto at 416-987-9092 or Space is limited. Please respond ASAP. Confirmation of your registration will be sent. Deadline to RSVP is 12:00 p.m. on Friday, January 20.

Update your online member record
Keeping your contact information and company description up-to-date maintains your membership in good standing and allows TT and partners to communicate association information and opportunities appropriately. To make your presence on our website more eye-catching, add your company logo and a photo. If you’ve forgotten your password, please contact

Welcome new members

Tarantella Festival

IRIE Music Festival

Spence Gallery

Meeting Services
Dynamic Printing & Graphics

Kaleidoscope Marketing & Communications Inc.


Dufflet Pastries (Beaches, Uptown and Downtown)

Hair of the Dog Pub

Colour By Michelle @ Lid Salon

Shopgirls Gallery Boutique

Test your knowlege of Toronto trivia!

The famous “Freedom Arches” that extend over the skating rink at Nathan Phillips Square contain a piece from what European historical landmark?

Please send your answer to The first people to answer correctly will be published in the next issue of Tourism Now.

Last week’s top “winners” (of the glory of being mentioned in this newsletter) were:

Charlci Phillips - Hilton Toronto Airport Hotel & Suites
Gary Curgin - CSTT Sports Management
Roxann Braithwaite-Grant - Ontario Science Centre

They all knew that the name of Toronto’s professional basketball team prior to the Raptors (1946-47) was The Huskies.


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

Tourism Toronto & Ontario logos

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

“In typical Trump fashion, this hotel will own the skyline when it opens in downtown Toronto on Jan. 31—the tower will be Canada’s tallest residential building and its second-tallest structure. Each room—261 in all—will deliver views of the city and Lake Ontario…”

— From “The 10 Most Anticipated Hotel Openings Of 2012” on

Event Calendar »

Update your listing »

Tourism Toronto 2010 Annual Report »

To Jan 22
Toronto International Boat Show
Direct Energy Centre

To Feb 19
Blue Dragon
Royal Alexandra

Jan 19-21
30 X 30
Jackman Hall - AGO

Jan 20
St. Mike’s Majors vs. Brampton Battalions
Hersher Centre

Jan 21 & 22
Monster Jam Maple Leaf Tour
Rogers Centre

Jan 24
Rose Theatre

Jan 26-29
Interior Design Show
Metro Toronto Convention Centre

Jan 26-29
Come Up To My Room
Gladstone Hotel

Jan 27 & 28
Charles Daniels in Recital
Trinity-St. Paul's Centre

Jan 27 - Feb 9
Various restaurants

Jan 31

Feb 3-5
Kuumba presented by TD

Feb 4
Ravi Coltrane Quartet & Christine Jensen Quartet
Koerner Hall

For a complete listing of events, please go to our online events calendar.