Toronto on Today
Toronto was included in a five-minute travel segment on the highly popular Today Show when the editor of Travel + Leisure appeared on the show to review the magazine’s “12 places to see in 2012.” Toronto was included on that list in the January 2012 issue of the publication which has 970,000 monthly readers and a further 1.74 million online viewers. The Today Show has over 5 million viewers.
Team Toronto takes PCMA
Toronto again was one of the most visible destinations at this year’s PCMA (Professional Convention Management Association) Annual Meeting in San Diego last week. As an official partner of PCMA, along with the MTCC, Tourism Toronto and a delegation of 16 members met with more than 400 potential clients in the Toronto Imaginarium, which has become a widely admired fixture at PCMA events. The team also met one-on-one with eight of the official hosted buyers, toward developing more long-term business in the important Association meetings market. Watch the next issue of Tourism Now for more on our annual “Give Back” efforts at PCMA.
Media trip creates buzz for Toronto’s winter offerings
TT’s holiday-themed press tour in late 2011 has resulted in multiple pieces including the Dallas Morning News’ full-colour spread on the ROM’s Mayan Exhibit, the Detroit News and Vancouver’s The Province, which featured holiday activities in Toronto. All told, over a half-million readers in key U.S. and Canadian markets were reached, and more coverage is expected.
Channeling Toronto travel
Toronto was featured in a special one-hour segment on New Year’s Day on the Travel Channel (U.S.) with Johnny Jet’s “Hot Spots 2012.” The program focused on the Trump International Hotel and Tower Toronto and Four Seasons Toronto, both scheduled to open in 2012. Travel Channel is available in nearly 96 million U.S. homes.
Tourism Toronto goes Platinum
Smart Meetings Magazine has named Tourism Toronto a recipient of its 2011 Platinum Choice Award, conveying “readers’ recognition that you and your staff have met the high standards our industry strives to achieve.” Toronto continues to attract notice as a top meeting destination with service quality throughout the destination consistently being cited as a key competitive advantage.
Figaro, Figaro, Figaro
Paris-based fashion and lifestyle publication Le Figaro Madame took a loving look at Toronto, complete with a fun “iPhone Diary” slideshow and a mention on the cover, after a Media Relations team-hosted trip. The advertising equivalent of the print piece is over $76,000.
A Feisty take on TO
Canadian indie music artist, Feist, gives the 986,000 monthly readers of Air Canada’s inflight magazine, enRoute a glimpse into some of her favourite spots in her home base including the St. Lawrence Antique Market and the Royal Ontario Museum.