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Tourism Now November 23 2011

Welcome to the first issue of a refreshed version of Tourism Now. We'll continue to bring you the news about Tourism Toronto's efforts to keep Toronto, Mississauga and Brampton on the top of travellers' minds and highlight some industry news, too. We hope you'll scroll down to the end of the newsletter to play along with our new Toronto trivia challenge in every issue.

See you at the MTCC for our Holiday Celebration on December 20!

David Whitaker signature
David Whitaker
President & CEO, Tourism Toronto


Tourism Toronto's Visitor Survey has shown that the length of stays by international summer visitors who arrive in Toronto by plane have been increasing over the past few years. This trend is seen across several key visitor markets.

Average Trip Length (Nights):
Summer Visitors Arriving by Plane
Average Trip Length
Source: Tourism Toronto Visitor Survey


Tour Brampton's new site
The City of Brampton recently redesigned its tourism website to meet the needs of different segments of the tourism market. Featuring new visuals, updated relevant content and navigational ease, the website makes it easier for visitors and industry representatives to research options for travel, meetings and conventions, sport tournaments and more.

Brampton's new website

We'll take Manhattan
A U.S.-based journalist toured Toronto in September as part of a film-oriented press trip and the result was two features: one for New York Resident magazine, which reaches affluent Manhattanites, and a second for Huffington Post.

First Nations night in Canada
Tourism Toronto hosted a group of meeting planners from the Assembly of First Nations in Ottawa November 4 at an Ottawa Senators/ Montreal Canadiens hockey game. The Assembly of First Nations holds a large number of conferences across Canada and by hosting this group, TT showcased just a small sampling of the hospitality and services that will greet them when they choose Toronto for their upcoming events.

Canadians discover Toronto
As a result of a foodie press trip hosted by TT in October, Sun media ran an article in media outlets across Canada including, and the London Free Press, that highlighted a variety of things to do, see and eat in Toronto.

U.S. Corporate Sales and hotel partners teamed up and headed south
Over 250 meeting planners from all over the U.S. and Canada came together at the Financial & Insurance Conference Planners conference mid-November. TT's U.S. Corporate Sales and hotel partners made many great new connections and rekindled relationships within this important segment.

Later in November, the team partnered with the Canadian Tourism Commission to host over 20 high-value meeting planners at an evening at Cirque du Soleil's TOTEM, in San Francisco, then a hockey night event in Minnesota with over 80 planners at the Minnesota Wild hockey game.

Art fair draws media
ARTINFO featured Art Toronto in two items on its international site: "When in Canada... for Art Toronto" and 'Five Can't-Miss Attractions at Art Toronto." The items highlight numerous exhibits at the festival as well as partner hotels, restaurants and attractions for art aficionados to explore.


Naughty or nice?
The Tourism Toronto Holiday Celebration is an all-inclusive event, so whether you're naughty, nice or somewhere in between, get festive with your industry colleagues! There will be hors d'oeuvres, prizes, a brief recap of the past months and a glimpse of what's in store for next year. Join us December 20 at the Metro Toronto Convention Centre.

TT Holiday Celebration

Two conferences, one Vegas
December 6-9 marks Tourism Toronto's third time attending the Direct Sales Association's BeConnected conference in Las Vegas. Popular with marketing and event planning professionals from the many large companies that are part of DSA, such as Silpada, Mary Kay and Pampered Chef, this is an excellent chance to showcase the destination. Then December 10-14, TT will wander down the strip to the HPN Annual Partner Conference. HPN is a third party planning company and over the past year, its account managers have expressed more interest in learning about Toronto to offer it to their clients for meetings, conventions and incentive travel.

Upcoming Meetings & Conventions (350+ Delegates)

Dates Meeting/Group Name Attendees
Dec 7-11 Heart and Stroke Foundation of Ontario 500
Dec 8-12 Canadian Mathematical Society


Jan 24-30 Shoppers Drug Mart 2,200
Feb 2 & 3 Target Corporation


Feb 8-10 Ontario Bar Association 350

Fourteen organizations and individuals were honoured by the Tourism Industry Association of Canada as recipients of the 2011 Canadian Tourism Awards on November 24. Among them was the CN Tower, which won the Air Canada Business of the Year Award.

Recognized for his impact on the industry and his significant contributions beyond the comforts of the Park Hyatt Toronto, General Manager, Paul Verciglio (right), recently received the Pinnacle Award for Hotelier of the Year 2011 for all of Canada, from Kostuch Media Ltd.

Air Canada has been voted the Best Airline in North America by the readers of Global Traveler magazine in an international survey of business travellers. The awards are based on responses of more than 36,000 readers of the magazine, who are frequent premium travelers who average 32 round-trip flights a year, with 78 per cent traveling in first or business class regularly.

Congratulations to all!


Accessibility standards are coming
On January 1, 2012, the Accessibility for Ontarians with Disabilities Act (AODA) is coming into force. The Act affects Tourism Toronto members as it pertains to "every business in Ontario that provides goods or services to the public, and other organizations, and has at least one employee." Check the Ministry of Community and Social Services' website for complete details.

Welcome new members

Tourisme aérien Laurentides (Fly Tremblant)

Meeting Services
MCI Toronto


MCI Toronto

Test your knowlege of Toronto trivia! This week's question:

At the time it ceased production, Gooderham & Worts had been operating continuously as a distillery for how many years? (Producing whisky, rum and later - antifreeze!)

Please send your answer to The first people to answer correctly will be published in the next issue of Tourism Now.


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

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Consumer e-Newsletter Consumer e-News

"Lowe's Toronto Christmas Market…is a free event for people of all ages, cultures and faiths, celebrating the romance and magic of a traditional European Christmas market."


Event Calendar »

Update your listing »

Tourism Toronto 2010 Annual Report »

To Dec 22
Breakfast with Santa
Casa Loma

To Dec 30
Young People's Theatre

Dec 15-18
A Christmas Carol - The Musical
Rose Theatre

To Jan 6
Ross Petty's Wizard of Oz
Elgin Theatre

To April 9
Maya: Secrets of Their Ancient Civilization

Dec 3-18
Lowe's Christmas Market
Distillery District

Dec 10 & 11, 17 & 18

Dec 10-Jan 3
National Ballet's Nutcracker
Four Seasons Centre

Dec 11
Home for the Holidays
Museums of Mississauga

Dec 11
Radiohead Jazz Project
The Rex

Dec 22 & 23
Canadian Tenors - Home for the Holidays
Roy Thompson Hall

For a complete listing of events, please go to our online events calendar.