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Holiday campaign
Tourism Toronto is in the midst of planning the fifth annual Holiday marketing campaign, set to launch in mid-October. There are many ways for our hotel, restaurant, retail and attraction members to take advantage of this robust multi-media advertising campaign and social media program. The deadline is September 30 to sign up.
Hotels: This is a final call for hotels to sign up and participate in the packaging component of our campaign. Click here to participate and choose your special package rate.
Restaurant, Retail and Attractions: Sign up your business to participate by offering a 15% discount. Click here for information about the program and here for the sign-up form. Don’t miss your opportunity to welcome even more visitors during the holiday season!
RRR recognition
Tourism Toronto’s signature Relax, Recharge, Renew program rewarding parents of children with special needs, received a 2011 “Power of A” Silver Award from ASAE. The Power of A Awards honour associations that engage in activities and initiatives that benefit their communities. We share in this recognition with all of our members who have donated so generously throughout the three years the program has been running. We can’t do it without you! To learn how you can support RRR please contact Cathy Riches at criches@torcvb.com or 416-987-9077. Thank you!
In Vogue
In May, TT’s Media Relations team worked with comedian Russell Peters to generate a "My Toronto" travel piece for Vogue Magazine - India Edition. The two-page feature gives a light-hearted insider’s look at Toronto.
Latinos lured by shopping
TT's International Leisure Sales Trade team, together with 12 member companies, attended the CTC-sponsored B2B Marketplace in Sao Paulo, Brazil for a series of timed business appointments. TT conducted 28 business sessions and generated 14 referrals and leads for a wide sector of our membership. Many operators indicated that they were looking for alternative “shopping” destinations to offer their customers in 2012 beyond their traditional options of Miami and NYC and were impressed with the offerings that Toronto can provide in this regard. Future business from Brazil looks encouraging in part due to the recent opening of three new visa application centres in Brazil which provide a more efficient processing time for Canadian visas.
In line with our ongoing efforts to raise awareness and foster Toronto product development in the “key city” of Santiago, Chile, TT's International Leisure Trade Sales team recently hosted sales agents, senior managers and owners of Chile’s largest tour operator companies during a Toronto familiarization program. The theme for this fam was "retail therapy" and Toronto was profiled as one of North America's great shopping destinations. Feedback indicated a strong potential for the development of new Toronto shopping programs for 2012.
The Bills are back in town!
TT has started its marketing campaign to help sell hotel and ticket packages, as the Buffalo Bills return to Toronto for the fourth series of regular season games. The first game is against the Washington Redskins on October 30 at Rogers Centre. TT has value packages with rates starting from $174 for a pair of tickets and a hotel room. On September 12 an online marketing campaign started and in a couple of weeks we will be launching a three-day Yahoo! sports page takeover. All media will link to a customized web page featuring our online booking engine.
The "Glam Fam" takes TIFF by storm
During the week of September 8-18, TT’s Corporate Sales team and luxury hotel partners welcomed over 20 clients from around the world to experience the city while the Toronto International Film Festival was in full swing. Clients from Canada, U.S. and the U.K. not only toured many of our hotels and venues, but did some celebrity spotting as well.
More Argentine Airings
Código V, a TV program based in Argentina, recently visited Toronto on a press tour and produced two shows which aired multiple times throughout the week of August 2. The show is also seen in five-star hotels in Buenos Aires.
Halloweek brings LGBT media attention
As a result of a press trip hosted by TT during Halloweek last year, Spartacus Traveler, based in Germany, has published One Night Only on Toronto.
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