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TOURISM NOW - August 31, 2011

Photo: Jimmy Kimmel Live sidekick, Guillermo, enjoying Toronto and TIFF



  • Jimmy Kimmel Live in Toronto
  • Hours of Toronto broadcast coverage in Latin America
  • List your event!

Tourism Snapshot

As Toronto’s tourism momentum continues to build, new hotels have opened in the city in 2011. The total number of rooms has increased 3.1 per cent from last year, which is the third largest increase among major North American cities.

Increase in Room Supply from 2010 to 2011 (through July)
1.   New York City: +7.2%
2.   Nashville: +3.4%
3.   Toronto: +3.1%
4.   Houston: +2.6%
5.   Denver: +2.0%
6.   Seattle: +1.7%
7.   Washington, DC: +1.6%
8.   Miami: +1.3%
9.   Ottawa: +1.2%
10. Dallas: +0.8%

Source: Smith Travel Research



Jimmy Kimmel Live takes Toronto
All this week Jimmy Kimmel Live is featuring segments from Toronto on its nightly show. Broadcast on 229 affiliates of the ABC network and CHCH TV in Ontario, the show has a nightly viewership of 1.8 million, plus hundreds of thousands more online. The nightly segments feature the show's roving reporter, Guillermo, who is spending the week exploring the red carpets of TIFF and the buzz of Toronto and Niagara. The show's Toronto week was secured through a partnership with the Canadian Tourism Commission, Ontario Tourism Marketing Partnership, Tourism Partnership of Niagara and Air Canada. Clips from the show can be seen on the Jimmy Kimmel Live YouTube channel.

Experient e4
From August 14-17, TT joined an exclusive group of industry partners and more than 200 of Experient’s top account managers and their clients at E4 in Indianapolis. Facilitated through our strategic partnership with the Canadian Tourism Commission, the e4 event annually provides unparalleled access to these important decision makers and their advisors from Experient.

Toronto in the living rooms of Latin Americans

Television coverage of Toronto has been pouring in as a result of recent press visits hosted by TT.

Roomin TV shown on Sun Channel in Argentina reaches 5 million Latin American homes. The show, dedicated to luxury travel in amazing cities, featured Toronto the week of August 22-26.

Grupo Estar, based in Argentina, produces radio and television programs related to tourism, art and culture. Ricardo Seronero + Turismo aired multiple shows on Toronto on Channel America Sports to 600,000 viewers in Argentina and throughout South America.

Roomin TV

Turismo & Hospitalidad, on air for the past 19 years in Argentina, reaches more than 700 cable channels throughout Latin America and Spain. Clips of three shows highlighting Toronto are below:
-July 10
-July 24
-August 7

Donna Moda, a 30-minute fashion and travel show with a viewership of 400,000 Argentineans, aired a Toronto segment on August 6. The host of the show, a former top Argentine model, chats with a reporter from Buquebus Magazine about the destination in general, before traveling with a press group to Toronto.

Ottawa area activities
TT drew attention again this year as a major sponsor at Ottawa’s MPI “September Kickoff” held in Gatineau, Quebec and attended by over 250 meeting planners.

TT's Sports Sales team was in Ottawa Sep 7-9 conducting sales calls, networking and sponsoring the 25th Annual Betty Tweedy Golf Classic. The event draws over 125 key sport decision makers and industry colleagues and TT had a major presence via high level sponsorship and donations.

HHOF draws the Boston Globe
As a result of a recent media visit, a story about the Hockey Hall of Fame was published in the Boston Sunday Globe in print and online. The Boston Globe has a circulation of more than 368,000 in print and receives more than 860,000 visitors each month to

Cubbies create opportunities
August 19 saw TT’s U.S. Association Sales team and a group of members hosting high-value association clients at the Chicago Cubs baseball game. Creating unique opportunities to interact directly with clients and strengthen relationships remains a cornerstone of TT’s strategy to develop more business opportunities for the Toronto community.

Connecting with buyers
From August 26-28, TT joined 800 industry suppliers and more than 400 hosted buyers for the third annual CONNECT Tradeshow at Navy Pier in Chicago. Over the two days of the event TT booked more than 30 appointments with interested buyers primarily from the U.S. association market. Being in on the ground floor of these new events allows TT to connect directly with buyers interested in our city and maximize the business opportunities created for the community.

What's Next

Going to the media
The Media Relations team heads to the GoMedia Canada marketplace next week in Edmonton for meetings with travel and lifestyle media from 12 priority countries. The annual event was hosted in Toronto last year and includes more than 160 travel media.

Giving back in Saskatoon
Tourism Toronto will travel to Saskatoon, Saskatchewan September 14-17 for the CSAE Annual National Conference and Showcase, along with 12 members. TT will turn the Toronto booth into an interactive opportunity to give back to the community for members and clients who stop by, as we assemble over 300 lunch boxes that will be donated to three local schools. Tourism Toronto will once again al be a Gold Sponsor for this year’s conference.

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Sep 14-24 Institute Of Electrical & Electronic Engineers 2,000
Sep 19-23 Soc for Worldwide Interbank Financial Telecommunication (SWIFT-SIBOS)


Sep 24-29 Kenneth Copeland Ministries, Toronto Prayer Conference 1,000
Oct 2-6 Canadian Geotechnical Society


Oct 3-7 U.S. Green Building Council 25,000


Centennial College recently announced that it is the first college in Canada to earn UNWTO TedQual certification for six of its hospitality and tourism programs. The designation by the United Nations World Tourism Organization recognizes the college's work in revamping its education and training programs with the goals of enhancing quality, competitiveness and sustainability. The six programs recognized are Hospitality and Tourism Administration; Hospitality Management - Hotel and Resort; Event Management - Festival and Conference; Tourism Management - Culture and Heritage Tourism; Hospitality Management - Food and Beverage (Catering); and Tourism and Travel. Congratulations!


Liven up your event listing
If you have an upcoming event listed on our website’s calendar of events, in order to give it more pizzazz, please submit a picture to accompany your listing. This will give it more prominence and entice more visitors to our site to find out about your very important event. For event and picture submissions please email Michael Persaud.

Welcome New Members

Toronto Rock Lacrosse Club

Glenerin Inn

Meeting Services
El March
Kelly Lowe Glass
The Look Company


About Tourism Now
We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.

Tourism Toronto: Toronto Convention & Visitors Association

To Sep 18
Toronto International Film Festival
Various venues

Sep 16-18
Queen West Art Crawl
Various locations

Sep 16
Polish Festival

Sep 19-25
Melody Bar Relaunch
Gladstone Hotel

Sep 21-25
Tafelmusik's Music Fit for a King
Trinity-St. Paul's Centre

Sep 22-Oct 2
Small World Music Festival
Various venues

Starts Sep 22
Soulpepper's The Odd Couple
Baille Theatre

Sep 24
Oasis Zoo Run
Toronto Zoo

Sep 25
Word on the Street
Queen's Park

Sep 25
Toronto Garlic Festival
Evergreen Brick Works

Oct 1
Doors Open Mississauga
Various locations

Oct 1
Nuit Blanche
Various locations

For a complete listing of events, please go to our online events calendar.

"I’ve been to Toronto before and I always have a great time. Canadians are thinner and nicer than Americans and more fun than Matt Damon."

— Jimmy Kimmel





Did you know?
"Jimmy Kimmel Live" receives 300 million YouTube views per year.