Jimmy Kimmel Live takes Toronto
All this week Jimmy Kimmel Live is featuring segments from Toronto on its nightly show. Broadcast on 229 affiliates of the ABC network and CHCH TV in Ontario, the show has a nightly viewership of 1.8 million, plus hundreds of thousands more online. The nightly segments feature the show's roving reporter, Guillermo, who is spending the week exploring the red carpets of TIFF and the buzz of Toronto and Niagara. The show's Toronto week was secured through a partnership with the Canadian Tourism Commission, Ontario Tourism Marketing Partnership, Tourism Partnership of Niagara and Air Canada. Clips from the show can be seen on the Jimmy Kimmel Live YouTube channel.
Toronto in the living rooms of Latin Americans
From August 14-17, TT joined an exclusive group of industry partners and more than 200 of Experient’s top account managers and their clients at E4 in Indianapolis. Facilitated through our strategic partnership with the Canadian Tourism Commission, the e4 event annually provides unparalleled access to these important decision makers and their advisors from Experient.
Television coverage of Toronto has been pouring in as a result of recent press visits hosted by TT.
Roomin TV shown on Sun Channel in Argentina reaches 5 million Latin American homes. The show, dedicated to luxury travel in amazing cities, featured Toronto the week of August 22-26.
Grupo Estar, based in Argentina, produces radio and television programs related to tourism, art and culture. Ricardo Seronero + Turismo aired multiple shows on Toronto on Channel America Sports to 600,000 viewers in Argentina and throughout South America.
Turismo & Hospitalidad, on air for the past 19 years in Argentina, reaches more than 700 cable channels throughout Latin America and Spain. Clips of three shows highlighting Toronto are below:
Donna Moda, a 30-minute fashion and travel show with a viewership of 400,000 Argentineans, aired a Toronto segment on August 6. The host of the show, a former top Argentine model, chats with a reporter from Buquebus Magazine about the destination in general, before traveling with a press group to Toronto.
Ottawa area activities
TT drew attention again this year as a major sponsor at Ottawa’s MPI “September Kickoff” held in Gatineau, Quebec and attended by over 250 meeting planners.
TT's Sports Sales team was in Ottawa Sep 7-9 conducting sales calls, networking and sponsoring the 25th Annual Betty Tweedy Golf Classic. The event draws over 125 key sport decision makers and industry colleagues and TT had a major presence via high level sponsorship and donations.
HHOF draws the Boston Globe
As a result of a recent media visit, a story about the Hockey Hall of Fame was published in the Boston Sunday Globe in print and online. The Boston Globe has a circulation of more than 368,000 in print and receives more than 860,000 visitors each month to Boston.com.
Cubbies create opportunities
August 19 saw TT’s U.S. Association Sales team and a group of members hosting high-value association clients at the Chicago Cubs baseball game. Creating unique opportunities to interact directly with clients and strengthen relationships remains a cornerstone of TT’s strategy to develop more business opportunities for the Toronto community.
Connecting with buyers
From August 26-28, TT joined 800 industry suppliers and more than 400 hosted buyers for the third annual CONNECT Tradeshow at Navy Pier in Chicago. Over the two days of the event TT booked more than 30 appointments with interested buyers primarily from the U.S. association market. Being in on the ground floor of these new events allows TT to connect directly with buyers interested in our city and maximize the business opportunities created for the community.