Please add Tourism Toronto News ( to your safe senders' list.
That way you will receive Tourism Now fully formatted and with images intact every time.

Having problems seeing this email? Click to view it online.

TOURISM NOW - August 31, 2011

Photo: Toronto International Film Festival courtesy of



  • Call for volunteers for Ontario Summer Games
  • Book a Member Spotlight

Tourism Snapshot

The number of Chinese visitors to Toronto in 2010 increased by 26 per cent over the previous year, making China one of Toronto's fastest growing markets. Below are a few other statistics about this important market:

  • 127,100 visitors from China came to Toronto last year, making China Toronto's second largest overseas market
  • In 2010, Chinese visitors to Toronto accounted for approximately $105 million in visitor spending
  • The length of the average stay in Toronto by Chinese visitors is 13 nights
  • Through June of 2011, the number of Chinese visitors entering Ontario is up 35 per cent over the same period last year

Countdown to Ontario Summer Games
August 16 marked the "one year to go" point for the 2012 Ontario Summer Games in Toronto. The official launch party took place at City Hall and included an unveiling of the official games logo. The Ontario Summer Games is Ontario's largest multi-sport event and will bring together approximately 2,500 athletes competing in 28 sports and involve more than 1,000 volunteers. For those who would like to be a part of these historic games for Toronto please visit to sign up to be a volunteer and to learn more about the sport mascot design competition. Your design could be the winner for the 2012 Ontario Summer Games mascot!

2012 Ontario Summer Games

Latin America media outreach
As a result of a recent Chilean press tour, La Tercera published an article on the neighbourhoods of Toronto on July 30. La Tercera is a major daily newspaper in Santiago, Chile with a circulation of 330,000.

Apertura magazine, a business weekly based in Argentina, produced a special edition entitled Apertura Life in August dedicated to all things luxury lifestyle and in it is a story on Toronto as a result of a recent press tour.

Toronto was all over the Sunday travel section of El Nuevo Dia, Puerto Rico's leading daily newspaper, after TT's press tour of photojournalists in May.

Mucho gusto Toronto!
TT's International Leisure Trade Sales team, in conjunction with Ontario Tourism and the Canadian Tourism Commission, recently hosted product managers from five tour operators in Mexico. While in Toronto these clients conducted site inspections and experienced member attractions and products of interest to the upscale Mexican consumer. The product managers were awestruck by the cosmopolitan flare of the city and were inspired to develop/redevelop Toronto programs centered around the vast shopping opportunities available year round. This fam was part of TT's ongoing efforts to position Toronto as an exciting urban destination to Mexican travellers.

From near and...
AFAR magazine reaches upper income households throughout the U.S., and following a press trip hosted by TT in April, Toronto was featured for its molecular mixology, multi-ethnic food and museums.

Quebec students to learn about Toronto
As part of our ongoing marketing strategy with the Quebec student tour operators, TTs International Leisure Trade team organized a sales mission to Quebec City and Montreal from Aug 9-12 to meet with 20 top-producing tour companies bringing student and other organized groups to Toronto. Eleven members participated in this week-long mission to continue to position Toronto as the key student destination from Quebec.

TIFF draws travel media focus
Four pages on Toronto grace this month's Points North Magazine. TT's Film, Fashion & Entertainment-themed press trip last year resulted in a feature not only on the film fest and the TIFF Bell Lightbox but many other charms of the city as well. Points North is aimed at an affluent Atlanta readership and covers dining, entertainment and travel.

What's Next

Greater Toronto Hockey League turns 100
The GTHL is celebrating its 100th Anniversary season with a number of events including the 100th Anniversary Dinner Gala at the Toronto Congress Centre September 17. The Gala will feature celebrity entertainment and the naming of the GTHL All Star Team of the Century. To learn more about how you can be a part of this prestigious hockey celebration such as purchasing a table and donating silent auction items visit

Upcoming Meetings & Conventions (1,000+ Delegates)

Dates Meeting/Group Name Attendees
Sep 2-4 Highspots Wrestle Reunion 1,000
Sep 11-18 KPMG Canada, Leadership Conference 2011 1,000
Sep 14-24 Institute Of Electrical & Electronic Engineers 2,000
Sep 19-23 Soc for Worldwide Interbank Financial Telecommunication (SWIFT-SIBOS)


Sep 24-29 Kenneth Copeland Ministries, Toronto Prayer Conference 1,000
Oct 2-6 Canadian Geotechnical Society


Oct 3-7 U.S. Green Building Council 25,000


Trump International Hotels & Tower Toronto announced this week that STOCK Restaurant will open this fall. Spanning the 31st floor of the tower, the restaurant promises a simple yet sophisticated menu under the guidance of Executive Chef Todd Clarmo, who trained in Ontario, has vast experience in Europe and most recently held the position of Corporate Executive Chef at Oliver Bonacini Restaurants.


Tell us about yourself
Your Member Care team is building a schedule for Member Spotlights to be held this fall/winter season. Designed to provide an opportunity for members to describe in depth and in person their tourism or meeting product or service to Tourism Toronto staff, these sessions are ideal for newer members. Contact Michael Persaud or Denise Belgrove to schedule a session.

Welcome New Members

Shizen Spa at Pantages Hotel
Toronto International BrazilFest (aka BrazilFest Toronto)

Meeting Services
Incredible Novelties Inc.
Stagevision Inc.
The Idea Hunter

Great Burger Kitchen
Wine Bar

Retail Shopping
All The Best Fine Foods Limited

Royal Limousine Services Inc.

About Tourism Now
We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.

Tourism Toronto: Toronto Convention & Visitors Association

Sep 1
The Arsenals
Lula Lounge

Sep 2
CFL - Lions vs. Argos
Rogers Centre

Sep 2-5
Hot & Spicy Food Festival
Harbourfront Centre

Closes Sep 4
Dream in High Park - A Winter's Tale
High Park Ampitheatre

Closes Sep 5
Water: The Exhibition
Royal Ontario Museum

Sep 8-18
Toronto International Film Festival
Various Venues

Sep 9-11
Tim Hortons Southside Shuffle
Port Credit

Sep 9-11
Canada's Bridal Show

Sep 9-11
Toronto Chinatown Festival
Spadina Avenue

Sep 16-18
Toronto Ukranian Festival
Bloor West Village

Sep 16-30
Private Lives
Royal Alexandra

Sep 16 - 0ct 15
COC - Iphigenia in Tauris
Four Seasons Centre

For a complete listing of events, please go to our online events calendar.