TODAY at the top of Toronto
The number one early morning show out of the U.S. — The TODAY Show — visited Toronto for a media preview of the CN Tower’s new EdgeWalk attraction. Correspondent Jenna Wolfe debuted her Toronto EdgeWalk piece on Monday, August 1 to nearly 5 million viewers. The more than six-minute segment featured her walking the edge. The segment re-aired on The Sunday TODAY Show on August 7 to nearly 4 million viewers.
Also on the EDGE...
Tourism Toronto’s Media Relations team hosted a group of LGBT writers June 30-July 4, including freelancers who contribute to Passport Magazine, Frontiers LA, and EDGE Media Network (U.S.), Homorazzi.com and Etre magazine (Canada), Queerway.it and Quiiky magazine (Italy), and OHM magazine (Mexico). As a result of the press tour, EDGE published this story. EDGE is the largest network of local Gay, Lesbian Bisexual and Transgender news and entertainment portals in the world, serving 500,000 readers from a variety of metropolitan areas around the U.S. and beyond.
Tourism Toronto launched the “Curated Toronto Getaway” campaign with the Platinum Card from American Express to raise awareness of Toronto as a luxury destination. Featuring an exclusive, all-access Toronto weekend curated by the Amex Platinum and Toronto’s 12 luxury hotels, ads are running in top U.S. magazines including Vanity Fair, NY Times Magazine, Architectural Digest, GQ and Condé Nast Traveller that drive readers to a special website: www.CuratedToronto.com.
TT's Corporate and Canadian Association Sales teams in partnership with Rogers hosted 40 first-time planners for the Hosted Buyers program at IncentiveWorks. The clients had the opportunity to enjoy first-class hospitality in our downtown hotels, see the latest in offsite venue options, meet with hospitality partners and get educated on the new trends in our industry. IncentiveWorks is Canada’s largest event for professionals who plan, organize or influence meetings and events.
Luxe culinary and wine press tour
TT’s Media Relations hosted a luxury themed culinary and wine press tour July 21-26. From farm to fork in Toronto and over to the Cool Climate Chardonnay Festival in Niagara-on-the-Lake, nine writers from Mexico (Reforma newspaper), Argentina (Cuisine & Vins magazine), U.K. (Eat Like a Girl), Boston (freelancer for Boston Globe and Boston.com), San Francisco (freelancer for San Francisco Chronicle and American Way magazine), Houston (Houston Family Magazine), Dallas (Indulge magazine), U.S. (Traditional Home and Taste of Home magazine) wined and dined their way through some of the best that Toronto and Ontario has to offer.
ASAE Annual Meeting
From August 6-9 Team Toronto led the way at the American Society of Association Executives’ Annual Meeting. With our signature black IMAGINE shirts a ubiquitous presence and the introduction of the IMAGINARIUM hospitality suite Toronto was all the buzz amongst the 2,500 association professionals in attendance. In line with TT’s commitment to making a meaningful contribution to the social, environmental and business welfare of communities, we partnered with Community Support Services of Missouri and donated 100 Skuut balance bikes to some of the youngest residents of Joplin affected by the devastating May 22 tornado. Pictured are incoming Chair of ASAE, CAE and Executive Director of the American Industrial Hygiene Association, Peter J. O'Neil, TT President and CEO David Whitaker and Chair of TT’s Board of Directors, David Ogilvie.
Family fun in Toronto
TT’s Media Relations hosted a family themed press tour August 7-12. From the west side to the city centre, six writers and their children were selected to embark on a journey that took them on a sleepover at the Zoo, down our attraction’s most thrilling waterslides, up to the top of the CN Tower, and more. Media who joined represented LA Parent Magazine, Good Housekeeping Magazine (Mexico), Capital Magazine (Chile), Buffalo News (U.S.), and Canadian Living Magazine (Canada).
Family getaways in the West are trending
TT has introduced a new advertising campaign promoting family getaways in the Mississauga, Brampton and Toronto West/Airport region, focusing on the great things happening in the area and the easy access to fun family attractions like Canada’s Wonderland, the Zoo and more. Running for four weeks in the London, Windsor and Sarnia markets, the campaign features a 30-second radio spot as well as online ads that direct to a special website: www.TrendingGetaways.com.
Going for a clean sweep
The Hilton Toronto Airport Hotel & Suites and Tourism Toronto had the privilege of hosting the International Federation of Broomball Association Aug 11-14 for its Executive Board Committee Meeting. One day was set aside for the Executive Board to take site inspections throughout Toronto, Mississauga and Brampton. The group had a chance to see the Powerade Centre and South Fletcher’s Arena in Brampton, Hershey Centre and Iceland Sport Arena in Mississauga and Canlan Ice Sports at York University. TT and our venues will have the opportunity to bid on national and international events over the next five years.