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TOURISM NOW - July 20, 2011

Photo: Air Canada Centre



  • Microsoft chooses Toronto
  • Toronto still trending
  • European and Japanese sales missions
  • Great golf

Tourism Snapshot

Microsoft Corporation recently announced it had chosen Toronto for its 2012 Worldwide Partner Conference. As one of the most prestigious corporate events in the world, the benefits for the Toronto region are numerous. A few of the more tangible advantages are:

  • Over 15,000 people, coming from over 130 countries, expected to attend the conference
  • Economic impact will exceed $52 million (spending on things like hotels, restaurants, taxis and entertainment)
  • 35 hotels and over 50,000 hotel room nights have been blocked



Microsoft a major win
On July 13, Tourism Toronto held a press conference at the Air Canada Centre to announce the exciting news that Microsoft Corporation had chosen Toronto for its Worldwide Partner Conference in 2012. With multiple cities vying to host the influential event, the win is a significant one and a testament to Toronto’s growing reputation as a convention destination. Worldwide Partner Conference is a must–attend event for the technology industry that attracts delegates, vendors and suppliers from around the world. It is an opportunity to showcase Toronto as a destination as well as Toronto and Ontario’s innovative information technology businesses. While the main hubs of the action will be the Metro Toronto Convention Centre and the Air Canada Centre, many other venues will be involved as 500+ events take place during the conference.

Read the Toronto Star article about the win here.

Tweet to be part of the summer campaign
Tourism Toronto’s social media promotion, Toronto Trending, is in full swing and is an opportunity for members to promote unique events and special offers. The website features a live Twitter feed of things happening around the city and is a fun interactive way to let visitors know what’s going on. Using the hashtag #TorontoTrending will push the “tweet” live to the site. Tweet often and tweet loud!

European trade sales mission
TT’s International Leisure Trade Sales team, along with six Ontario-based tourism partners, recently participated in a sales mission to Germany, Holland and Switzerland. Sponsored by Ontario Tourism, the mission consisted of destination training sessions, tour operator meetings, product marketplaces, a travel agent marketplace and client events. The group met with 20 key European trade clients and provided destination sales training to over 120 reservations staff and travel agents affiliated with these operators.

GTHA/Tourism Toronto 57th Annual Golf Tournament
Members and friends of TT and GTHA enjoyed a gorgeous day of golf and connecting with industry colleagues at Lionhead Golf & Country Club. A big thanks to the sponsors that helped make it happen!

Major Sponsors

  • Molson Coors Canada
  • Greater Toronto Airport Authority (Toronto Pearson)
  • Medieval Times Dinner & Tournament
  • Frischkorn Audio Visual
  • Club Link
  • Fallsview Casino

Hole Sponsors

  • Metro Toronto Convention Centre
  • Fairmont Royal York
  • City of Brampton
  • CN Tower
  • Inniskillin
  • Jackson-Triggs
  • Woodbine Entertainment

Angling for visitors
TT has partnered with The Ontario Federation of Anglers and Hunters to promote fishing in the Mississauga region, in particular on the Credit River. The variety and quantity of fish and the return of the Atlantic salmon to the Credit River make it a renowned destination for anglers. A 10-week radio promotion targeted to outdoors enthusiasts throughout Ontario will highlight for vacation packages.

First Nations gather
The Assembly of First Nations Annual General Assembly in Moncton July 11-14, saw TT and partners there in full force, not only as part of the Circle of Trade Showcase but to welcome attendees into the TT booth and to build excitement about the Annual General Assembly in Toronto in 2012. They got a sneak peek at some of the events planned including celebrating the 200th anniversary of the War of 1812 and the contributions our First Nations Peoples made in that effort. It’s a significant meeting in 2012 for many reasons and 3,500-4,000 delegates are expected.

Client pit stop
Sunday July 10 marked another adrenaline-filled race day at the Honda Indy Toronto 2011. TT hosted a winners’ circle of clients from the corporate, provincial association, Aboriginal and sport industries in a Pit Row Suite for quality networking time.

Japanese sales mission
TT, along with Ontario Tourism, took part in a Canadian Tourism Commission-organized sales training mission in the Japanese cities of Fukuoka, Osaka, Nagoya and Tokyo, June 20-23. During these destination educational sessions close to 700 travel agents participated. The Japanese government is encouraging companies to provide employees with extended vacation time in an effort to shut down major manufacturing plants over the summer months to conserve energy due to ongoing rolling blackouts in parts of the country. Outbound travel is beginning to rebound in areas not affected by the earthquake and tsunami earlier this year.

What's Next

Join TT at the leading conference for the sports event industry
Keep your game face on and eyes open for the upcoming Business Opportunity to join the Sports Sales team at the 2011 TEAMS Conference & Expo in Las Vegas October 3-6. The conference will feature over 1,200 sport event rights holders, sports-related associations and industry organizations. The tradeshow component will include one-on-one appointment sessions in the Tourism Toronto booth and there will be numerous networking sessions throughout the conference to help build business relationships with U.S. - based sport organizations.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
July 20-Aug 3 The Fellowship of Evangelical Baptist Churches in Canada 1,000
July 21-23 American Contract Bridge League 7,000
Aug 4-11 American Bar Association 20,000
Aug 12-14 International Convention of Vietnamese Physicians, Dentists, and Pharmacists


Aug 15-18 International Confederation of Principals 1,500

Ronald Holgerson is about to discover there’s no place like this. He has been named Interim CEO of Ontario Tourism Marketing Partnership Corporation effective this week. Ronald joins OTMPC following a successful career in the education sector with a focus on executive management and marketing. He recently served as Vice President Advancement and Public Affairs at Mohawk College and Executive Director of Marketing and Communications at Sheridan College Institute for Technology and Advanced Learning. Congratulations Ronald and welcome to the tourism community.


Membership Directory - Summer Edition
The Tourism Toronto Membership Directory will be out soon, so please review your main account and primary contact information. This is a good chance to showcase your organization to your fellow members, so it’s important to have the most up-to-date information. Use your password access on the member site to review your information or contact your Member Care department.

Welcome New Members

Toronto Best Western Plus Travel Hotel Toronto Airport

Queen West Art Crawl

Barney's Joint

Bramalea City Centre

Tourism Toronto: Toronto Convention & Visitors Association

To July 31
The Cherry Orchard
Grounds of the Guild Inn

July 21-24
Tirgan Iranian Festival
Harbourfront Centre

July 22
Treasa Levasseur
Garden Square, Brampton

July 23 & 24
MuslimFest 2011
Celebration Square, Mississauga

July 23
Melody Bar, Gladstone Hotel

July 24
BrazilFest Toronto 2011
Various restaurants

To July 24
Beaches Jazz Festival
Queen Street East area

To Aug 1
Scotiabank Caribbean Carnival Toronto
Various locations

Aug 1
Jambana Festival
Downsview Park

Aug 5-7
Taste of the Danforth

Aug 6-7
Jerkfest 2011
Centennial Park

Aug 6-7
Music from the Back Row
Toronto Music Garden

For a complete listing of events, please go to our online events calendar.

"Checked in to #WPC2011. Time to enjoy sunny Sunday with this ice latte, look around the city and work just a little."

— From Twitter user RikuJ on Microsoft’s Worldwide Partner Conference





Did you know?
Toronto is the only destination outside of the U.S. that Microsoft has chosen for its massive Worldwide Partnership Conference (first in 2004 and now again in 2012).
We want to hear your feedback on this newsletter. Please contact Cathy Riches via with
your thoughts and suggestions.

Tourism Toronto is the sales and marketing organization for Greater Toronto's diverse and compelling tourism experiences, representing 1,200 member businesses. Visit us at

Tourism Toronto is located at 207 Queens Quay West, Toronto, Ontario, M5J 1A7.