Microsoft a major win
On July 13, Tourism Toronto held a press conference at the Air Canada Centre to announce the exciting news that Microsoft Corporation had chosen Toronto for its Worldwide Partner Conference in 2012. With multiple cities vying to host the influential event, the win is a significant one and a testament to Toronto’s growing reputation as a convention destination. Worldwide Partner Conference is a must–attend event for the technology industry that attracts delegates, vendors and suppliers from around the world. It is an opportunity to showcase Toronto as a destination as well as Toronto and Ontario’s innovative information technology businesses. While the main hubs of the action will be the Metro Toronto Convention Centre and the Air Canada Centre, many other venues will be involved as 500+ events take place during the conference.
Read the Toronto Star article about the win here.
Tweet to be part of the summer campaign
Tourism Toronto’s social media promotion, Toronto Trending, is in full swing and is an opportunity for members to promote unique events and special offers. The website www.TorontoTrending.com features a live Twitter feed of things happening around the city and is a fun interactive way to let visitors know what’s going on. Using the hashtag #TorontoTrending will push the “tweet” live to the site. Tweet often and tweet loud!
European trade sales mission
TT’s International Leisure Trade Sales team, along with six Ontario-based tourism partners, recently participated in a sales mission to Germany, Holland and Switzerland. Sponsored by Ontario Tourism, the mission consisted of destination training sessions, tour operator meetings, product marketplaces, a travel agent marketplace and client events. The group met with 20 key European trade clients and provided destination sales training to over 120 reservations staff and travel agents affiliated with these operators.
GTHA/Tourism Toronto 57th Annual Golf Tournament
Members and friends of TT and GTHA enjoyed a gorgeous day of golf and connecting with industry colleagues at Lionhead Golf & Country Club. A big thanks to the sponsors that helped make it happen!
- Molson Coors Canada
- Greater Toronto Airport Authority (Toronto Pearson)
- Medieval Times Dinner & Tournament
- Frischkorn Audio Visual
- Club Link
- Fallsview Casino
- Metro Toronto Convention Centre
- Fairmont Royal York
- City of Brampton
- CN Tower
- Woodbine Entertainment
Angling for visitors
TT has partnered with The Ontario Federation of Anglers and Hunters to promote fishing in the Mississauga region, in particular on the Credit River. The variety and quantity of fish and the return of the Atlantic salmon to the Credit River make it a renowned destination for anglers. A 10-week radio promotion targeted to outdoors enthusiasts throughout Ontario will highlight www.fishthecredit.com for vacation packages.
First Nations gather
The Assembly of First Nations Annual General Assembly in Moncton July 11-14, saw TT and partners there in full force, not only as part of the Circle of Trade Showcase but to welcome attendees into the TT booth and to build excitement about the Annual General Assembly in Toronto in 2012. They got a sneak peek at some of the events planned including celebrating the 200th anniversary of the War of 1812 and the contributions our First Nations Peoples made in that effort. It’s a significant meeting in 2012 for many reasons and 3,500-4,000 delegates are expected.
Client pit stop
Sunday July 10 marked another adrenaline-filled race day at the Honda Indy Toronto 2011. TT hosted a winners’ circle of clients from the corporate, provincial association, Aboriginal and sport industries in a Pit Row Suite for quality networking time.
Japanese sales mission
TT, along with Ontario Tourism, took part in a Canadian Tourism Commission-organized sales training mission in the Japanese cities of Fukuoka, Osaka, Nagoya and Tokyo, June 20-23. During these destination educational sessions close to 700 travel agents participated. The Japanese government is encouraging companies to provide employees with extended vacation time in an effort to shut down major manufacturing plants over the summer months to conserve energy due to ongoing rolling blackouts in parts of the country. Outbound travel is beginning to rebound in areas not affected by the earthquake and tsunami earlier this year.