For Immediate Release
March 3, 2011



TORONTO (March 3, 2011)– The world’s largest and most influential gathering of green building experts has chosen Toronto for its first major meeting outside of the United States. The U.S. Green Building Council, which has set the standard for environmentally responsible green building design, construction and operations with its globally-recognized LEED certification, chose Toronto for its Greenbuild International Conference and Expo in October 2011.

The conference—which brings with it nearly $40 million in spending and an estimated 25,000 attendees across more than 10 downtown hotels—is a coveted event, not only due to the economic impact of the meeting, but also for the recognition it brings to the host city as an environmentally-responsible community. Past keynote speakers include former Vice President Al Gore, former President Bill Clinton and South African activist Dr. Desmond Tutu.

“It is not a coincidence that we chose Toronto for Greenbuild 2011,”said Rick Fedrizzi, President, CEO and Founding Chair of the U.S. Green Building Council. “Toronto and the Canada Green Building Council have been a tremendous force in the recent growth of the global green building movement, and as a celebration of our close relationship with the Canada GBC, Toronto is the perfect location for our first non-U.S. Greenbuild.”

Representatives from organizations from 114 countries flock to this gathering of leading industry expertstaking place from October 4-7, 2011 at the Metro Toronto Convention Centre in downtown Toronto.

“Increasingly, we’re seeing organizations making decisions about where they hold their major conventions based on factors such as how sustainable their meeting can be in the chosen location,” said David Whitaker, President and CEO of Tourism Toronto. “With our convention centres and hotels being able to deliver the level of environmental responsibility desired, Toronto is not only winning this business for the community, but leading by example as well.”

The meeting and convention industry is a lucrative and competitive one and generates spending on a range of services and businesses—such as taxis, restaurants, shops, attractions and entertainment venues—to a destination. In 2010, the meeting and convention trade injected $495 million into the local economy. The hospitality sector employs 162,000 people in Toronto.

“We are positioning Toronto as an ideal place for U.S. groups to hold their first international meeting,” added David Whitaker. “With our top-notch facilities and easy air access for a large segment of the U.S. population, we are carving out a desirable status as the go-to city for American groups looking to venture beyond their borders and expand globally.”

For more information about the Greenbuild Conference and Expo visit

About Tourism Toronto
Tourism Toronto, Toronto’s Convention and Visitors Association, is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

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For more information contact:

Cathy Riches



Note to Editors:

$40 million spending figure is estimated using an MPI Canada delegate expenditure calculator and Tourism Toronto estimates regarding the origin of the delegates

$495 million for 2010 is an estimate based on data provided by Statistics Canada


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