Careers

About Tourism Toronto

Tourism Toronto is an industry association of more than 1,000 partners established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers around the globe. Tourism Toronto, also known as Regional Tourism Organization 5, operates in partnership with the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport, in leading the world to Toronto – Canada’s Downtown- and growing the visitor economy.

Open Position: Marketing and Communications Coordinator, Overseas

Reports to: Senior Market Manager, Overseas

Primary Objective

To support the Global Marketing department in its delivery of Marketing and Media Relations programs that are aimed at raising awareness of Toronto as a must see destination and driving incremental overnight business to Toronto.

Nature & Scope of Responsibilities

Provide direct support to the Senior Market Manger and Media Relations Manager in the following areas (but not limited to):

  • Provide planning, reporting, creative production and paid marketing campaign execution support, including liaising with outside partners, representatives, agencies, vendors, and suppliers
  • Build itineraries and coordinate logistics for production crews and visiting media and influencers
  • Conduct reactive and proactive media outreach in concert with the Media Relations Manager
  • Contribute to development of story ideas and media outreach initiatives
  • Liaise directly with member organizations and/or suppliers to support marketing production needs, media inquiries, media visits, media event needs (e.g. location access, shipping, airfare, accommodations, tours, catering, AV, contracts)
  • Coordinate logistics of media relations participation in media conferences and marketplaces and in-market media missions
  • Perform follow-up actions on specific programs and meetings on behalf of media relations team members as necessary (i.e. secure media coverage)
  • Assist media managers with project coordination (i.e. press tours, missions, promotions, media visits, marketplaces, fact-checking and story research, photo/video fulfillment, etc.)
  • Escorts press tours and media visits as assigned
  • Write, edit, proofread and manage distribution and follow up of press releases to media outlets, as well as media opportunities newsletter to members if and where applicable
  • Execution and fulfillment support for contests. Coordination of promotional materials i.e. giveaway
  • Administrative support including preparation of Purchase Orders (PO), PO backup, managing flow of invoices and reconciliation of POs and Expenses
  • Gathering Assets and other collateral content to support wide variety of projects and requests
  • Compile data, source screen captures and other content and materials for presentations, reports and proposals
  • Manage and maintain media database and lists – develop customized lists for specific projects where applicable
  • Support Tourism Toronto member communication for the department. Demonstrating department value to members through membership communication channels (website, CVBTV and industry communications)
  • Ensure industry directories and listing opportunities are maximized, have correct links and showcase current content where applicable
  • Support the updating of collateral material and content on media web site. Work with Brand Content Team to ensure media site and material is current and effective where applicable
  • Keep up to date on the destination, monitor and assess market news and top stories, including new trends in Marketing and Communications, as well as the hospitality and tourism industry
  • Perform a variety of administrative tasks including mailing/shipping/couriering, order office supplies, promotional gifts, collateral material, etc.
  • Respond to unsolicited inquiries from prospecting suppliers, agencies and paid media sales representatives
  • This role may require some evening and weekend work to support major events and to host visiting media

Marketing Coordinator – Experience + Skills

  • Two+ years in an active marketing role providing support for integrated marketing programs, including interactive and social components. Demonstrates high proficiency in marketing campaign execution
  • Experience working within a creative or advertising agency an asset
  • Experience working directly with media an asset – understanding of media’s needs, including pitching press releases and securing coverage
  • Public relations and/or formal marketing training through a recognized diploma or certificate program or equivalent
  • Independent, creative, flexible, solution oriented thinker
  • Demonstrated ability to adapt quickly to situations, manage multiple and conflicting demands, and meet tight deadlines in a fast-paced environment
  • Highly proficient in Microsoft Office, including Excel and PowerPoint etc.
  • Graphic design skills (or understanding of graphic design software) an asset
  • Ability to work with and interpret CisionPoint data, an asset
  • Experience working with multiple stakeholders, external agency partners and suppliers
  • Outstanding verbal and interpersonal skills for frequent interaction with media, partners and stakeholders
  • Exceptional organizational skills, detail-oriented
  • Strong professional writing skills. Proficient use of English grammar, spelling and punctuation
  • Ability to proofread and copy edit presentations, documents and data
  • A high degree of confidentiality, discretion and sound judgment
  • Able to maintain composure under stress
  • Ability to work collaboratively, cooperatively and communicate effectively
  • Good and consistent attendance record

How to Apply

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Marketing & Communications Coordinator”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Open Position: Media Relations Manager (Canada) – 1 Year Contract

Reports to: Senior Marketing Manager, Canada & US Border States

Primary Objective

Work directly with destination media, targeted niche media, trade media and media influencers to generate publicity in Canada and Border United States Markets (where applicable) for Toronto as a must-see tourist destination. Working closely with the Senior Marketing Manager for Canada will be responsible for planning and implementing public relations strategies and programs, performing all traditional media relations functions including writing, initiating media contact and placement, corresponding with media, partners and members, providing direct support to media for visits, press tours, missions, and more.

Responsibilities

  • Develop and implement media relations/public relations strategies and build tactical go to market plans for identified target markets in Canada and Border United States.
  • Drive the Toronto – Canada’s Downtown and regional message to core markets and align that message, and the ways in which it is delivered, with other Tourism Toronto channels, including paid media campaigns, social media, etc.
  • Build productive long-term relationships with media in key markets, including Toronto-based trade and consumer media, bloggers, freelancers, influencers, etc.
  • Plan, develop, implement, pitch, lead and actively manage press trips, individual media visits, media missions, promotions, live remotes, media marketplaces, etc.
  • Conduct proactive and reactive media initiatives including building itineraries for visiting media, providing information, photos/video, writing press releases and story ideas to pitch, promote, and follow up to secure placements with media, including news stories and features
  • Field media queries/leads and liaise daily with media, often by telephone, email and/or in person.
  • Research, write and distribute core media relations material including news/press releases, inspiration pages, and seasonal or campaign-specific releases to pitch and follow up with media to generate positive media coverage
  • Directly lead media strategies to support niche messaging (e.g., LGBT, Culinary etc) and selected major demand driver events, liaising with partners, community partners and other Tourism Toronto business units
  • Collaborate with the greater Marketing and Communications Department teams (Global Marketing, Brand Content, Partnerships) as well as other departments (Leisure Trade and Business Events) to align activities and bring PR expertise, recommendations and support to their initiatives
  • Conduct interviews with the media as spokesperson in assigned markets when appropriate
  • Produce and manage program budget for assigned markets and maintain accurate, timely accounting practices
  • Monitor successful media coverage/placement as a result of work in markets
  • Report to partners on media coverage and ensure they are aware of the value Tourism Toronto’s media relations generate (individually and collectively)
  • Keep up to date on the destination, media outlets and contacts, as well as social media and online opportunities
  • Monitor and assess market news and top stories, including new trends in the hospitality and tourism industry
  • Manage and maintain market media lists; develop customized lists for specific projects and distribution
  • Develop and implement promotional campaigns with Global Marketing and Brand Content teams, for specific markets, when applicable
  • First contact point for local/Canada-wide and Border United States inbound media calls in relation to Tourism Toronto or specific issues from a Leisure Trade or Business Events perspective
  • Preparation of media releases when applicable
  • This role will require evening and weekend work to support major events and to host visiting media

Candidate Qualifications

  • 5-10 years working in public relations/media relations environment
  • Minimum 2-3 years of management experience as senior account executive, leader of public relations portfolio or public relations/media relations manager
  • Preferably in travel-related media relations, to generate publicity and awareness for a tourism-related experience
  • Established relationships with Canadian travel, lifestyle media and digital influencers
  • Experience working collaboratively with external partners to achieve media results
  • Professional social media skills
  • Familiarity of tourism experiences in the Toronto Region an asset
  • Capability of managing multiple tasks to tight deadlines and flexibility to adapt quickly and creatively to changing circumstances
  • French-language skills an asset

How to Apply

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Media Relations Manager”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Open Position: Account Manager, Partnerships

Reports to: Director, Partnerships

Tourism Toronto is seeking a motivated, committed individual to join its Partnership team to support its sales and stewardship activities in this evolving and dynamic role. Working under the general direction of the Director of Partnerships and collaboratively with the Partnership team, the incumbent will secure new industry partners and stakeholders from across the Tourism sector while maintaining positive relationships with Tourism Toronto’s existing partners. The Account Manager, Partnership is responsible for effectively managing a portfolio of partners and prospects through all stages of the sales cycle including identifying, cultivating and soliciting companies for the Partnership Program. They will work closely with the team to provide meaningful and timely stewardship of partners and sponsors to sustain partner involvement, interest and support of Tourism Toronto activities.

The focus of the role will be on managing partner accounts while supporting the Director, Partnerships in implementing sales strategies, programs and events and providing educational support to partners. They will also assist with managing integrated partner relations across the organization.

This individual must be able to sell the benefits of working with Tourism Toronto in order to maintain long-term relationships. Candidates must have a high level of motivation, professionalism, with excellent prospecting skills and strong industry contacts.

Duties and Responsibilities:

  • Effective management of Tourism Toronto Partnership program
  • Manage a portfolio of partners, sponsors and prospects
  • Ensure partner cultivation, solicitation and stewardship strategies for assigned portfolio are identified and implemented effectively and consistently
  • Assist in the planning and execution of partner activities and events and support the activities of Partnership Program to maintain partner engagement
  • Proactively conduct research to identify and qualify prospects. Coordinate prospect pipeline development through the management of prospect lists
  • Prepare partnership materials such as proposals, briefing notes, presentations, call reports, letters, partnership agreements other documents/materials
  • Proactively manage key program indicators and metrics for the program overall, and make recommendations for program enhancements and improvements
  • Develop year end stewardship reports for appropriate partners
  • Work collaboratively with internal team members to achieve strategic goals of the Tourism Toronto Partnership Program
  • Liaise with other departments to remain current with priorities and plans and to ensure all relevant metrics and information is being captured
  • Maintain documentation within the CRM system (Simpleview) and adhere to applicable administration practices and policies
  • Undertake special projects as assigned by Tourism Toronto leadership
  • Fulfill other duties as may be assigned by senior management
  • Attend partner and industry functions as a Tourism Toronto brand ambassador after hours will also be required

Qualifications:

  • Minimum post-secondary education (College/University preferred) and 3-5 years related sales/relationship management experience in the hospitality sector
  • Excellent communication (oral, written and presentation) abilities and strong listening skills
  • Ability to set and manage priorities, multi-task and adapt to fast pace environment while managing deadlines
  • Demonstrate strength in relationship building and stewardship with exceptional interpersonal skills and a customer service attitude
  • Effective negotiating skills
  • Strong understanding of the tourism sector
  • Facility in the use of a variety of word processing, presentation tools, database and internet applications
  • A self-starter and team player, who enjoys collaboration
  • A passion for Toronto

How to Apply

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Account Manager, Partnerships”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Open Position: Creative Lead, Leisure & Corporate

Reports to: Director, Brand Content

Primary Objective:

Develop outstanding content that showcases the Toronto region’s tourism experiences. Lead the creative direction for brand content and events in support of Leisure and Corporate business lines and manage end-to-end production of content assets. Co-manage brand assets (via digital asset management system) to enable strong and consistent brand storytelling across all business units.

Nature & Scope:

The Marketing and Communications team at Tourism Toronto supports all areas of the business. It strives to showcase the city as a remarkable business and leisure destination by telling the Greater Toronto story through integrated content marketing and strategic media and public relations. Within this context, the position leads along with the Director, Brand Content, the creative direction and end-to-end production of brand content as part of the overall strategic plan. This includes:

  • Lead, in consultation with the Director, the creative direction for brand and events in support of Leisure and Corporate business lines
  • Manage 1 team member, Event Planner – Leisure & Corporate, to ensure all initiatives are working towards organizational objectives
  • Manage (along with Creative Lead, Business Events) the digital asset management system, ensuring easy access to photo and video assets, appropriately tagged for search and rights-usage. The DAM system also includes several levels of permission and access.
  • Co-manage (along with Creative Lead, Business Events) the ongoing intake of photography and video assets including: sourcing existing content and managing original/brand photography shoots
  • Develop project work plans and identify resources needed to produce projects, either in-house or through contracted services
  • Manage end-to-end production of required content either in-house or through contracted vendors, including: print, video, infographics, social assets, etc.
  • Source, schedule and manage contracted services, as needed
  • Ensure all creative adheres to brand positioning and is delivered on-time, on-budget

Leisure (consumer & trade):

  • Manage the development of consumer brand creative (ex. Advertising, Video, Social)
  • Manage the development of annual regional publications (Brampton, Mississauga)
  • Lead creative and content direction of leisure events (ex. trade shows)

Corporate:

  • Manage the development of corporate brand assets including: Annual Report, stakeholder presentations, brand guidelines
  • Lead creative direction of corporate events (ex. Annual General Meeting, Partner education series)

Qualifications:

  • 5+ years of marketing/advertising design experience
  • Degree/diploma in Design or other related discipline
  • Outstanding design sensibility including strong understanding and ability to leverage typography, hierarchy, composition, and colour for impact with diverse audiences
  • Proficiency with MAC platform, Adobe Creative Suite, Microsoft Office
  • Highly organized with proven project management capabilities to smoothly meet tight deadlines in a high volume, fast paced environment
  • Team player with excellent communication skills and ability to collaborate with cross-functional teams and thoughtfully incorporate feedback into your work
  • A design lover! Always exploring new and innovative design solutions
  • A good awareness of digital media and evolving online platforms
  • Supervisory experience is an asset

How to Apply

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Creative Lead, Leisure & Corporate”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Open Position: Account Director, Citywide Sales U.S. North & Southeast USA

Reports to: Director of Sales, USA.

Position location: Downtown Toronto.

The core focus of the position is to accelerate growth of Citywide definite room night results from the United States, specifically in the regions of: North & Southeast United States. This is in support of Tourism Toronto’s mission to Lead the world to Toronto’ Canada’s Downtown – growing our visitor economy.

This position is primarily responsible for developing net new business in the association, corporate and third party channels for Toronto’s convention facilities and mid to large in house hotel business; specifically for Citywide Business, which is a convention of 1,100 or more rooms on peak in two or more hotel properties. You have a high level of motivation, drive and strong industry contacts, in addition excellent prospecting skills and the ability to thrive in a fast-paced, always changing industry. Your business discretion and judgment based on your experience are critical to the success of this engagement under the Agreement.

Key Responsibilities:

  • Develop, solicit, and acquire business events to achieve annual definite room night goals as outlined by leadership within the Association, Corporate and third party markets in your assigned territory.
  • Achieve monthly sales activity goals relating to prospecting, first meetings, tentative pipeline build, industry participate and delivery of clients to the community.
  • Maintain documentation within the CRM system and conform to applicable sales administration practices and policies
  • Prepare monthly, quarterly and annual sales action plans and participate in planning during annual budget/business planning cycle
  • Plan/execute sales and promotional client outreach, missions, tradeshows, fams and site inspections
  • Prepare sales objectives report prior to in-market activities and post sales trip/convention reports comparing objectives to results
  • Manage budget associated with specific area/event responsibilities
  • Represent the Business Events Toronto team at local, regional and national industry organizations such as PCMA. MPI, ASAE and other organizations deemed appropriate for business development opportunities
  • Gain knowledge of competitive set and changing marketing trends that impact business events
  • Assist in the recruitment of sales support staff
  • Mentor and provide leadership to sales support staff
  • Attend and participate in sales meetings, training programs and other required meets
  • Undertake special projects as may be assigned by Tourism Toronto leadership
  • Business travel is approximately 30% of the role

Skill Requirements/Qualifications

  • Minimum post-secondary education (College/University preferred) and 2 to 3 years related sales experience in the hospitality sector
  • Effective negotiating skills
  • Strong interpersonal skills
  • Self motivated with strong oral, written and public presentation skills
  • Ability to multi-task
  • Ability to adapt to fast pace environment while managing deadlines
  • Self-starter
  • Attention to detail
  • Driven & motivated
  • Team player

Overview of Working Conditions

The position will be located in our downtown Toronto office and requires the incumbent to be available for travel, as well as early morning, late evening and occasional weekend work in response to clients and member needs.

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Account Director, Citywide Sales”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.