Smart event planning entails a constant watch on the bottom line, knowing when and how to stretch a dollar without risking impact and quality. Our Tourism Toronto team is hip to some nifty, thrifty tricks of the sports event trade, able to share ideas and sources to accommodate all budgets and eliminate unwanted costs.
Here are a few proven suggestions:
Go for impact: For a sports gala, choose an element and give it a cost-effective attention-grabbing focus. Instead of dressing up a room in hired décor, use lighting washes in team colours and pin spots to set mood and enhance inherent architectural features. Less is more in carrying one or two theme colours throughout from no-frill table linens to simple one-kind, one-colour florals.
Source local: From speakers to entertainment and trophies, Toronto is home to top-notch talent and suppliers who don’t require the travel expenses or shipping costs from afar. Request catering menus include in-season ingredients that are typically less expensive when local. Call in additional on-site support by calling on community-league players for volunteers.
DIY marketing promo: Cut design costs (and time) by utilizing Tourism Toronto’s online do-it-yourself marketing toolkit that offers eye-catching, easy-to-customize templates to promote your event and the destination to teams and supporters. The kit has all channels covered from online postcards, newsletter and email HTML to print ads and city wayfinding tools. Save on stock photography by downloading images from our photo library.
Maximize media coverage: Don’t be shy in tooting your team or tournament’s horn. Tourism Toronto’s media department can help put you in touch with the city’s press corps. Incorporate our tips and public relations materials in generating interest for the athletes, unique tournament facts and game updates and watch the free publicity roll in.
Green savings: Toronto is a destination that makes being green cost-savings easy. Even our location, just a short-haul flight away from 60% of the US population, realizes airfare savings while reducing carbon emissions. Centralized hotels, restaurants, attractions and convention centres encourage players and families to walk rather than shell out for in-city transportation. Plus, with our densely populated region, it’s easy for And, our CVB partners are very adept in lean and green cutbacks, providing everything from eco-friendly options to bottled water and online alternatives that reduce need for printing and paper.