Smart event planning entails a constant watch on the bottom line, knowing when and how to stretch a dollar without risking impact and quality. Our Tourism Toronto team is hip to some nifty, thrifty tricks of the trade, able to share ideas and sources to accommodate all budgets and eliminate unwanted costs.
Here are a few proven suggestions:
Go for impact: For a gala event, choose an element and give it a cost-effective attention-grabbing focus. Instead of dressing up a room in hired décor, use lighting washes and pin spots to set mood and enhance inherent architectural features. Less is more in carrying one or two theme colours throughout from no-frill table linens to simple one-kind, one-colour florals.
Source local: From speakers to entertainment, Toronto is home to top-notch talent who don’t require the travel expenses from afar. Request catering menus include in-season ingredients that are typically less expensive when local. Call in additional on-site support by calling on our community event planning colleges for volunteers eager for payment in experience alone.
DIY marketing promo: Cut design costs (and time) by utilizing Tourism Toronto’s online do-it-yourself marketing toolkit (www.torontotourism.com/MeetingPlanners/Tools/) which offers eye-catching, easy-to-customize templates to promote your event and the destination to delegates. The kit has all channels covered from online postcards, newsletter and email HTML to print ads and city wayfinding tools. Save on stock photography by downloading images from our photo library.
Maximize media coverage: Don’t be shy in tooting your event’s horn. Tourism Toronto’s media department can help put you in touch with the city’s press corps. Incorporate our tips (including How to Write a Killer Press Release and PR, Why You Want It And How To Get It) in generating interest for the event’s purpose, unique angle or personality and watch the free promotion roll in.
Green savings: Toronto is a destination that makes being green cost-savings easy. Even our location, just a short-haul flight away from 60% of the US population, realizes airfare savings while reducing carbon emissions. Centralized hotels, restaurants, attractions and convention centres encourage delegates to walk rather than expense in-city transportation. And, our CVB partners are very adept in lean and green cutbacks, providing everything from eco-friendly options to bottled water and online alternatives that reduce need for printing and paper.