Build Attendance and Promote Your Event

Members and delegates are inundated with multiple ideas, messages, activities and programs that are competing for their attention.  Make your conference stand out by connecting with and engaging your audience of potential attendees.  Wondering how?

• Promote your meeting on an ongoing basis. Consider everything you send out of your office as a vehicle to promote your meeting or conference: e-mails, postcards, newsletters, advertisements, mailings.  Begin 6-9 months out with a save the date, drive to website and promotion of the destination.  Follow-up with at least two or more mailings or e-mail blasts to include all confirmed conference and speaker/seminar and registration information.

For more meeting planner tips and tools, visit Along with the time-saving services Tourism Toronto professionals can offer you, our free online toolkit will help you promote your meeting or event, save costs and keep your attendees informed with a series of user-friendly and customizable marketing materials that drive attendance and save you time and money. Our online kit includes:

Communication Tools - Maps, ready-to-use editorial, contact info and public relations materials

Attendance Marketing Tools -  Customizable marketing materials

Photo Library - Low and high resolution photography for use in your online publications, slideshows and print pieces. - A site designed specifically for delegates, provides all the information you’ll need about the city, plus exclusive special offers.

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