TOURISM RESEARCH

In 2011, the Toronto region welcomed 9.8 million overnight visitors from over 200 different countries.

Highlights

  • Toronto welcomed 6.4 million overnight visitors from Canada, 2.0 million from the U.S., and 1.4 million from overseas.
  • Visitors to Toronto spent a combined $4.6 billion in the destination.
  • Overseas visitors increased by 6% in 2011, making it the fastest growing market segment. China (+25%), Australia (+20%), India (+19%), and Brazil (+10%) were the fastest growing individual markets.
  • Visitors to the Toronto region support 227,600 people who work in tourism and hospitality.
  • In 2011, 9.18 million hotel room nights were sold, the most ever for the region.

Toronto Visitor Market Report

The Toronto Visitor Market Report contains statistics, derived from a variety of different sources, describing various aspects of tourism in Toronto. Topics covered include the visitor market volume and make-up, visitor characteristics and activities, tourism’s economic impacts, meetings and conventions, and hotel performance. The links below provide access to the report in full, or to select sections than can be accessed individually:

Useful Tourism Research Links

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Funding provided by the Government of Ontario

Ontario Trillium

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