Originally incorporated as the Toronto Convention and Tourist Association in 1926 with 75 members, Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry.
TOURISM TORONTO CORPORATE BACKGROUND
Tourism Toronto's focus is to promote and sell Toronto as a remarkable destination for tourists, convention delegates and business travellers.
Tourism Toronto is a not-for-profit agency and industry association with more than 1,200 members from a range of hospitality and tourism-related organizations. In 2010, Tourism Toronto’s funding changed in accordance with the Province of Ontario’s tax harmonization policies.
Tourism Toronto has offices in Toronto, Mississauga, Ottawa, Chicago and Washington, D.C. As a partnership of public and private sectors, Tourism Toronto's partners include the Greater Toronto Hotel Association, the City of Toronto, the Ontario Ministry of Tourism and Culture, the Canadian Tourism Commission, the City of Mississauga, the City of Brampton, Air Canada and VIA Rail.
Tourism Toronto's 22-member Board of Directors is drawn from a broad spectrum of Greater Toronto's tourism industry and guides the organization with a focus on three lines of business.
International Leisure Trade Sales: A group tour planning partner with knowledgeable staff to help group and FIT tour planners with all aspects of travel planning, including itinerary development.
MC&IT Sales: The primary resource for meeting planners and convention organizers, this team forges relationships with a range of corporate and association leaders to attract domestic and international conventions and meetings to Toronto.
Marketing and Communications: Toronto is showcased as a remarkable business and leisure destination through consumer marketing campaigns and an extensive media relations program.
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